Virtual reality is one of the leading forms of technology sweeping the world and transforming various business procedures. Although it is still in its early days, there has been a significant amount of progress regarding the use of VR in a business capacity. Here are some of the leading industries that have embraced virtual reality technology and are using it to improve their business as a whole.
Property professionals have been making the most of virtual reality for a while now. This includes architects and developers who use it draw up real estate plans before going ahead with construction. It is also utilised as an advertising tool. For example, property investment experts like RW Invest use this hi-tech technology to showcase their off-plan developments to potential investors. In previous years, off-plan properties were seen as risky, as investors were not shown the final product. However, virtual reality offers a realistic view of the property, which also provides complete reassurance before they buy.
The hospitality sector has contributed to the mainstream notion regarding virtual reality, as the general public can get a look in when planning their next trip. This includes hotels, who are using it to showcase their top of the range rooms to high-paying customers. The Marriott organisation was one of the first in the industry to make use of VR headsets by creating realistic footage of brides on their honeymoon in Hawaii and other destinations in order to persuade them to stay at their hotels. Other examples include the Pokémon Go trend which was incorporated into hotel campaigns by persuading Pokémon hunters to come to their door.
One of the biggest things to come out of VR is employee training, which has been utilised by HR departments in a variety of companies. In retail, this is used for new starters, as well as preparing staff for massive sales, such as Black Friday. This ensures that workers are fully equipped for the task ahead and helps avoid any human error. It is also an effective tool for health and safety training, as it offers staff a realistic
safety hazard which they must learn to deal with or avoid. Human resource professionals believe virtual reality has massively improved staff training, as well as customer experience which is rated excellent in the companies that use VR regularly.
The introduction of virtual reality has had a significant impact on the medical sector, as it is now used for medical training. Virtual reality offers medical students the perfect learning opportunity, as it virtually transports them into the field, offering them practical experience without the pressure of making mistakes. This has resulted in students graduating with a high-quality training experience that will aid them in real-life medical situations. Another groundbreaking VR discovery is inpatient treatments, as it is now used for robotic surgery, which involves human-machine interfaces, enabling better precision and less error during delicate operations. It is also used for in the mental health sector to aid those with memory loss, autism, dementia and additional brain disorders, while also collecting data for future research.