In the second quarter alone, it contributed about $12 billion, especially in the US market, which accounted for nearly 45%, highlighting its strong market penetration and growth potential.

Looking back at last year, Temu’s annual sales of $18 billion (equivalent to about 131.1 billion yuan at present), and TikTok e-commerce transactions in 2023, this extraordinary achievement not only marks the rapid rise of Temu in the field of cross-border e-commerce, but also laid a solid foundation for its subsequent continued expansion and deepening of the market layout.

Since its debut in the US market in September 2022, Temu has quickly won the favor of consumers around the world with its unique business model – featuring high-quality, low-priced goods at deep discounts.

Up to now, Temu has a footprint in at least 50 countries and regions, with a wide range of products, from fashion clothing to cutting-edge electronic products, to home and lifestyle products, to meet the diverse needs of consumers around the world.

It is worth mentioning that Pinduoduo has high hopes for Temu and has set an extremely aggressive annual GMV target for Temu: pointing to $30 billion (equivalent to about 218.5 billion yuan at present), which is not only far beyond the performance of the whole year last year, but also demonstrates the company’s firm confidence and grand blueprint for TEMu’s future development.

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I’ve got to tell you about this awesome online shopping site I’ve been hooked on recently – it’s called Temu. It’s super cool, with a ton of products ranging from fashion to home goods, and everything is so affordable! I think you’ll love it, especially if you’re into finding unique items or getting a good deal.

About Temu

Temu, which stands for Team Up, Price Down, is an e-commerce company that connects consumers with millions of merchandise partners, manufacturers and brands with the mission to empower them to live their best lives. Temu is committed to offering the most affordable quality products to enable consumers and merchandise partners to fulfill their dreams in an inclusive environment. Temu was founded in Boston, Massachusetts in 2022.

How to Use a Temu Coupon Code

Okay, now for the exciting part – because you’re my friend, I’m sharing an exclusive 2024 code just for you! Use code “aff07203” for up to 30% OFF! Consider it a little gift from me to you, so you can experience the magic of Temu for yourself.

Exclusive TEMU promo code:

1. Sign in or sign up on Temu
2. Add items to your shopping cart
3. Proceed to the checkout
4. Look for the “apply coupon code” field

Apply your Temu coupon code there to save!

About the TEMU Affiliate Program:

And here’s a pro tip: if you’re looking to make some extra cash or have your platform or blog, you should check out the TEMU Affiliate Program. It’s a pretty sweet deal where you can earn commissions by promoting their products. I’ve seen some friends benefit from it, and it seems like a cool way to partner with a growing brand.

You might have seen a lot of people sharing their TEMU link and code already, but you might not know that TEMU has an affiliate program that everyone can join. If you’re an avid TEMU enthusiast looking to generate a stable source of passive income or if you are an influencer who wants to monetize your traffic, look no further than the TEMU Affiliate Program. With a high earning potential of up to $100,000 per month, the TEMU Affiliate Program is the perfect fit for you to start.

How much can you earn through the TEMU Affiliate Program?

You can earn up to $100,000 per month! If you’re interested in joining the TEMU Affiliate Program, you’ll be happy to know that it offers a simple and transparent commission policy. There are several possible ways for you to earn money, which are listed below: 

1: Earn a $5 reward for each new user who downloads the TEMU App using your referral link.

2: Get a commission on every purchase made by newly registered TEMU users who click through your unique referral link. The commission rate varies depending on the purchase amount:

– For purchases between $0.00 and $49.99, you’ll receive a 5% commission

– For purchases between $50.00 and $99.99, you’ll receive a 10% commission

– For purchases of $100.00 or more, you’ll receive a 20% commission

3: Take advantage of the earning leaderboard: The top 50 TEMU Affiliates with the most earnings of the last 3 days in the TEMU Affiliate Program can win a cash bonus. 

4: Get a 20% secondary commission if you invite an affiliate:

TEMU launches second-tier commissions for affiliates, allowing them to earn commissions on the referrals of affiliates they have recruited. In the shot, you can get a 20% secondary commission if you invite an affiliate. This program will help our affiliates grow their businesses and generate even more revenue.

How to start with the TEMU Affiliate Program? 

Once you sign up for the TEMU Affiliate Program here, you will obtain your referral link and code in your account center. There a are few ways to start earning:

1) if you are an influencer on social platforms, such as TikTok, YouTube, Ins, or Facebook, you can spread your referral link and code by posting content to earn commissions. Pay attention to the content you post. The better content you post, the more engagement you will have, resulting in a higher conversion rate!

2) if you are a blogger, you can write review articles with SEO about TEMU products or the TEMU Affiliate Program, where you can expose your referral link and code!

3) if you own a website or you are an editor of deals/coupon websites that have huge traffic, you can have a banner or deals articles to let more people see your referral link & code

4) any other way or platform that you can use to spread your referral link & code as long as it complies with the TEMU affiliate policy!

Compared with other affiliate programs:

Compared with other affiliate programs, TEMU offers a 5%-20% commission rate for all categories depending on each qualified purchase.

However, TEMU does not offer commissions for returning users. This might limit your earnings. But with huge traffic going into TEMU and with more countries becoming available, it’s still worth signing up for the TEMU Affiliate Program now as it’s a very popular shopping site. It might be a good idea to sign up now before TEMU modifies its commission rates and earnings limit per month.

TEMU Affiliate Commission Rate (5%-20%)

If you’re looking for an affiliate program with high commission rates and good returns, the TEMU Affiliate Program might be the one for you. One of the best affiliate programs you can find in the affiliate marketing field. Join now and start earning commissions on referral sales referrals!

Exclusive TEMU promo code: Use code “aff07203” for up to 30% OFF.  So, why wait? Dive into Temu today and see what the buzz is all about. Happy shopping, and don’t forget to use that code!

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In recent years, the frequency of high-temperature weather has increased, even breaking historical records. According to data from the National Weather Service of the United States, Puerto Rico has recently experienced high temperatures and heat waves, with temperatures as high as 52°C. The market demand for sunbaths continues to rise accordingly, and peripheral products are also emerging in an endless stream.

In addition to tanning chairs, tanning oil is also commonly used in tanning activities. Hugo’s cross-border search Google Trends found that the popularity of tanning oil has gradually increased recently, and the searched peak reached 100 at the end of May and early June.

Read Also: How Temu Sports Chooses the Best Summer Outdoor Products

Every July and August is the peak season for European and American people to go on vacation. Many people usually like to go to the beach to swim in the sun.amazonWhen Prime Day is approaching; many people will buy outdoor supplies before the start of the trip and get all the items needed for the holiday. Therefore, sun loungers, sunbeds, and other sunbathing products are ushering in a big explosion. On Temu, some sellers have sold more than 10,000 sunbathing-related items.

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In Europe and the United States, the holiday season typically spans approximately three months, starting mid-June and ending mid-September. With their extended summer vacations, many people opt for summer camps, cabin retreats in the woods, swimming in the sea and lakes, and even vacationing in the Mediterranean. Travel is a preferred way to spend the holidays in the United States and Canada.

There are already several well-established stores within Temu’s sports and outdoor categories. For instance, the Naturehike official brand shop has achieved a total sales volume of over 41,000 items. Additionally, there is a factory store with a total sales volume exceeding 400,000 items and a trader’s store with over 290,000 items sold. Some individual stores also operate steadily, with one particular store opening a few years ago. They started as a part-time operation on Amazon, releasing products, and have now reached nearly 8,000 items in sales, with a unit price per customer surpassing $20.

Temu expresses optimism towards specific sub-categories within the outdoor segment, including outdoor camping tents, bedding hammocks, outdoor furniture, picnic cookers, outdoor lamps, outdoor backpacks, outdoor personal care items, outdoor water bottles, sports cups, water bottle accessories, swimming rings, floating rowers, swimming caps, beach towels, sunglasses, sun hats, water games, fishing gear (lures, fly fishing, rock fishing, artificial bait, fishing reels, hooks, fishing lines, etc.), swimming and diving supplies (masks, oxygen cylinders, flippers, etc.).

The holidays in Europe and America offer diverse and vibrant activities, contributing to consumption booms in various products. These include hunting supplies and sports medicine (hot items: hunting knives, tactical flashlights, walkie-talkies, paracords, band-aids, first-aid kits, etc.), cycling supplies (men’s cycling gloves, men’s cycling caps, BMX goggles, bicycle maintenance tools, bicycle lights, bicycle water bottles), outdoor ball games, toys, sports accessories (for men and kids), and boat supplies (cleaning, storage, tools, lighting, electrical appliances, etc.).

Read Also: Temu’s Cross-Border E-Commerce: A New Way to Shop for the World

Key merchants on the Temu Sports will receive more excellent resource support, including guidance on explosive styles, event reporting, store diagnosis, system integration, and activation of high-quality function whitelists. The evaluation criteria for key merchants include publishing over 100 products in the top-level category, achieving annual cross-border sales exceeding $500,000, having factories with annual sales surpassing $1 million, or being well-known domestic or international brands. (Cover from: Tuchong Creative)

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Can Temu support a no-supply mode?

The no-supply model in cross-border e-commerce refers to a business approach where the e-commerce platform does not own or handle the actual inventory or goods during the selling process. Instead, the platform acts as an intermediary between buyers and sellers. When buyers place orders through the platform, sellers ship the goods directly to the buyers from suppliers in China or other countries.

In the case of Temu, it does not support the no-supply model. Instead, Temu operates under a supplier model. The merchants themselves act as suppliers for Pinduoduo’s cross-border Temu platform. On the foreign Temu platform, the merchants sell their products. Therefore, the no-supply model is not suitable for the Temu platform.

How does Temu operate in cross-border e-commerce?

Now that we understand that Temu does not support the no-supply model, let’s explore how Temu functions in cross-border e-commerce.

It’s important to note that Temu differs from other familiar platforms like Amazon and AliExpress. Temu serves as a platform for sellers to supply products to the platform itself.

If you reach a price agreement with the Temu platform, they will purchase products from you. As a seller, you only need to deliver the agreed-upon products at the specified price. You don’t have to worry about marketing, logistics, or other aspects, as you simply need to send the goods directly to the designated warehouse in China, and Temu will take care of receiving the goods. This streamlined process completes the transaction.

Temu’s primary focus is on offering lower prices to attract foreign buyers. They encourage merchants to bid for competitive prices, aiming to entice customers with affordable rates. However, it’s worth noting that if the market is saturated with similar products, the competition can become intense, making it challenging to thrive in such a price-driven environment.

Determining whether your products fall within the acceptable price range is relatively straightforward. Compare your product’s price with similar offerings on Temu. If your price cannot compete, it might be advisable to reconsider your strategy. As a supplier, you should assess whether the subsidy provided by Temu allows for profitable margins. If you can maintain profitability, joining Temu may be a worthwhile endeavor. However, if the price of Temu would lead to losses or negligible profits, it might be best to resist the trend and refrain from joining.

Conclusion:

In conclusion, Temu operates as a supplier-based platform in the cross-border e-commerce market. While it does not support the no-supply model, it offers an opportunity for sellers to provide products directly to the platform. However, success in Temu relies on factors such as competitive pricing, market saturation, and profitability. Sellers must carefully evaluate their pricing strategies and consider their product’s positioning in the market to make informed decisions about joining Temu.

The opinions about Temu’s effectiveness vary, with some claiming it is easy to make orders and conduct business, while others complain about monetary losses. Ultimately, the true assessment of Temu’s suitability and potential success lies in personal experience, as each seller’s circumstances and strategies may yield different outcomes.

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Functional Tooling: This category includes multi-pocket pants, shirts, shorts, jackets, and T-shirts. These products are popular among European and American users who prefer tough and military-style clothing.

Urban Commuting: Represented by solid-color T-shirts, plaid shirts, casual shirts, basic jeans, simple casual pants, POLO shirts, and essential jackets. The key feature of this category is versatility and a wide age range, ensuring high demand and quick sales.

Sports and Leisure: This category features elements like letters, stripes, waffle casual suits, quick-drying pants, T-shirts, and jackets. These products cater to the active lifestyle and comfort requirements of customers.

Lazy Vacation: Island vacation-themed prints, such as coconut trees, flowers, birds, and animals, dominate this category. The loose and draping silhouettes, combined with vibrant colors, appeal to customers in the United States and some European countries with longer vacation periods.

Denim: Denim products, including jeans, shorts, jackets, shirts, vests, suits, and overalls, are highly favored in European and American countries. The breathable and comfortable nature of denim, combined with its enduring popularity, makes it a sought-after category.

Street: This category encompasses streetwear, hip-hop fashion, graffiti-inspired designs, and skateboard-influenced multi-pocket clothing. Targeting primarily young consumers, this category benefits from their frequent repurchasing habits and high purchase frequency.

Business Style: Business formal attire and social networking outfits define this category, featuring finely tailored suits, shirts, vests, trousers, trench coats, and business jackets. These products cater to professionals seeking sophisticated and elegant clothing.

Trend Elements: This category embraces various trend elements such as English letters, slogans, animal patterns, plant and floral motifs, graffiti, locomotive patterns, and stamps. Incorporating these popular elements adds a touch of fashion-forwardness to the overall product range.

Temu Men’s Clothing Success Stories

Let’s explore a few success stories of merchants on the Temu platform, showcasing their strategies and achievements.

Success Case 1:

A merchant focused on selling sweaters and trousers achieved remarkable success with monthly sales of 80,000 pieces in less than a month.

Seller Background:

The seller primarily operated on domestic platforms like Taobao and seeking growth opportunities through cross-border sales.

Seller’s Strategy:

The seller adopted the following strategies:

Purchasing in bulk according to their production line and operating multiple stores, ensuring a daily release of 30 new models and a total of 800 models within a month.
Maintaining a style-oriented store with outstanding picture quality and a unified style, attracting users to the store.
We are leveraging the advantage of consistent crowd labels to receive accurate traffic distribution from the platform.
Utilizing traffic measurement tools to identify popular products and proactively negotiating with operators for price reductions to stimulate more sales.

Success Case 2:

Another success story involves a merchant leveraging the limited resources on the cross-border platform and achieving sales of 90,000 pieces.

Seller Background:

The merchant faced resource scarcity as they operated on the tail end of the cross-border platform.

Seller’s Strategy:

The seller implemented the following strategies:

Replicating successful models from other popular cross-border platforms and continually introducing 30 new models daily.
Targeting mature men aged 30-40, aligning with the platform’s user demographic, and positioning their overall style as casual.
Offering cost-effective products through their supply chain advantages and attracting a wide audience base through competitive pricing.

Capitalizing on their own supply chain advantages to offer extremely cost-effective products and attract a large volume of traffic.
Achieving sales of 90,000 pieces by focusing on fast payment methods and occupying prominent positions in the cross-border industry.

Success Case 3:

Here is an explosive style strategy that has proven successful on the Temu Men’s:

Identifying the most popular styles both on and off the platform.
Emphasizing high-cost performance and meticulous workmanship to offer products that exceed customer expectations.
Launching new products in multiple colors simultaneously to cater to diverse preferences.
Participating in site activities and leveraging competitive pricing to drive more sales.
Utilizing off-site advertising and push flow to reach a wider audience and generate additional demand.
Maximizing sales by promoting re-coloring and enlarging product variants.
Securing top advertising positions outside the platform to maintain visibility and attract more customers.
Prioritizing customer satisfaction by managing negative reviews and ensuring consistent product availability.

Success Case 4:

Another successful strategy focuses on achieving explosive growth:

Identifying the most popular styles across different platforms.
Delivering exceptional value through high-cost performance and meticulous workmanship, prioritizing super cost-effective pricing.
Simultaneously launching new products in three different colors to offer variety and cater to diverse customer preferences.
Leveraging low-price drainage strategies to capture customer attention and drive sales.
Quickly accumulating essential data to establish credibility and gain customer trust.
Maximizing sales by promoting re-coloring and enlarging product variants.
Striving to secure top advertising spaces outside the platform to enhance visibility and reach a wider audience.
Managing customer reviews proactively and ensuring stable inventory levels to meet customer demand consistently.

In conclusion, Temu Men’s platform focuses on eight popular categories in men’s clothing, catering to various consumer preferences. Success stories highlight the effectiveness of strategies such as accurate crowd positioning, competitive pricing, product variety, quality assurance, and effective marketing techniques. By understanding customer trends, offering high-value products, and implementing successful marketing tactics, merchants can thrive on the Temu platform and achieve remarkable sales growth.

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A must for a cash burst

1. New products: continuously increase the weight of new products, increase the flow rate, and stores with high new products rate have higher weight.

2. Brand: The authorization of big brands in North America is preferred, the flow of brand goods is high, the search volume is large, and the platform focuses on support.

3, inventory: continue to build a big boom, inventory enough sellers focus on support,

4. Score and detail: packaging reinforcement to prevent extrusion, size reflected in the main picture can prevent bad reviews, perfect attributes to accurately match search traffic, clear title selling point and rich keywords can get more exposure, beautiful pictures can improve click rate and conversion rate.

5. Quotation: The price is competitive. The quotation should be lower than the wholesale price of the same type

Store quantity requirements

1. the number of goods more than 50 docking operation is convenient for batch selection, shop goods 100 sellers will focus on docking, shop goods 300 will focus on docking, more than 500 goods or independent station, brand sellers will have special operation docking.

2. The quantity of goods in the store is more than 50, and the flow capacity is stronger. The conversion rate and re-purchase rate of style shops, handmade shops and professional vertical category shops are higher.

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Today, I will talk to the merchants who have already done Pinduoduo Temu site, what are the characteristics of Temu, and how to choose products to obtain higher profit space.

Features of Temu users

If you want to make your products sell better, you need to understand the pain points of consumers, so that you can sell your products better.

Temu users have the following characteristics:

1. Get younger

According to Statista’s data, in 2021, users aged 18-24 and 25-34 account for more than 20% of Temu users in the United States, and users under 40 account for more than 70%. This shows that young consumers make up a large proportion of Temu’s major overseas markets. This means that this group of people have a high interest in buying fashionable, novel and interesting goods.

2. Strong purchasing power

Most Temu users are high-income or have some spending power. These users focus on quality and value for money when shopping, as well as price and promotions such as coupons.

Step 3 Diversify

Temu users come from different regions and countries, including the United States, Canada, Australia, Japan, the United Kingdom and other regions. These users have different cultures, consumption habits and shopping needs, so Temu will provide different goods and services to users in different regions.

4. Sociability

We must be around friends “please” “cut a knife” activity, Pinduoduo in this way of marketing in the rapid rise of the domestic and get a number of seed users. Today, Temu is also using the same marketing techniques at home, with a wave of “one cut” craze abroad.

This also means that Temu is highly social, allowing users to share goods and invite friends for more benefits and benefits.

How does Temu choose items?

1. Affordable high quality, reliable quality

Temu’s control of product quality is very strict, so no matter what kind of product you choose, you must first pass the product quality. Because once the quality problems of the goods provided by the business, they will need to bear the corresponding responsibilities. For details, you can refer to the “Commodity Quality Accident Handling Rules” issued by Temu this year.

2. Affordable prices

Since Temu is designed to be cheap and affordable, it is likely that Temu will drive down the purchase price in order to make more profit, which will reduce the profit of the merchant. Therefore, it is suggested that you choose some fast and mass-produced products, as far as possible to reduce their own costs, so as to obtain higher profits.

3. Based on consumer demand — Who are you selling to?

In addition to the above two relatively hard indicators, when choosing a product, businesses need to think clearly about who the product is to sell to. If your product is a child’s toy, the primary audience is the parents of infants. Then we choose products suitable for the region according to the consumer characteristics of different sites.

4. Choose quick-selling items and avoid food or seasonal products

At present, the main sites of Temu are still in Europe and the United States, where consumers have very important food quality, health conditions and other issues. Besides, different from domestic standards, many related certificates need to be applied for, and the process is relatively complicated. Therefore, it is recommended that businesses do not choose food related.

Also, try not to choose seasonal products. For example, Christmas cards are indeed popular around Christmas, but they are only sold during that period of time, which is also easy to cause the accumulation of goods and increase storage costs.

Write at the end:
Whether you’re already on Temu or planning to be, it’s important to keep in mind that quality is the most important thing. Second, Temu is really heavy on bad quality products, so this is something to be aware of.

If you are a merchant already on Temu, I don’t recommend spending too much time on Temu. After all, the platform hasn’t been out for a long time, and the space for the merchant to operate is relatively small, and the merchant only exists as a supplier. Therefore, you can use it as a new sales channel to sell goods.

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Since its official launch in North America on September 1st this year, the cross-border e-commerce platform Temu of Pinduoduo has won the top spot in the download/hot list of shopping app in Apple Store and Google Play in less than two months, and the number of users and traffic continues to rise. I believe that many sellers have been eager to try, but how to enter TEMU? Which categories are suitable for entry? What are the entry requirements? Don’t worry, the Hugo fungus has already done it for you. Take a look!

Cooperation mode and cost of TEMU

At present, TEMU is mainly for the North American market. Merchants only need to confirm the products and prices with the corresponding merchants’ primary two, and there is no need to carry out complicated operation in the future. Now there is no need to pay any fee, 0 yuan, 0 commission!

What are the requirements for entering TEMU?

1. Have a team and ability to develop, design, produce and shoot

2. Source factory or trader that can guarantee production capacity, product quality, and stable production and inventory

3. Experience in cross-border e-commerce platforms (such as Amazon, Walmart, AliExpress, SHEIN, etsy, eBay, Shopee) or independent sites is preferred

What information do I need to enter?

At present, TEMU supports individual shops, individual shops, and enterprise shops. The sellers need to prepare the following materials: business license and photos of actual operation of the company (company door, workshop, etc.). Sellers with experience in cross-border platforms should also prepare: platform name and store link. Product picture and quotation (provide the price of the product according to the actual situation)

Which categories are suitable for entry?

At present, TEMU is open for investment in all categories, including but not limited to: fashion women’s wear, denim, swimsuit, sports outdoor wear, sports outdoor shoes and boots, large size women’s wear, underwear, pajamas, home wear, home department stores, beauty videos, bags and shoes and boots, etc.

Settling process analysis

Merchants register to open a shop — upload goods — buy hand selection — merchants prepare goods to Guangzhou warehouse — put on sale (* real-name verification and identification)

Enter FAQ analysis

Q: Can individuals or people enter without a business license?

A: Yes, at present, TEMU is open to individuals, individual businesses and enterprises (including Hong Kong main bodies).

Q: How do you judge whether your product is suitable?

A: This period is limited to small and medium-sized goods that can be transported by air.

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