Since Temu came out, many businesses have talked about it. The general feeling is that Temu is too strict for businesses, and the profit margin is relatively low. But Temu is also a great platform for those who want to go offshore. Because merchants only need to select products, their subsequent operation, logistics, after-sales and so on are all operated by the platform.
Today, I will talk to the merchants who have already done Pinduoduo Temu site, what are the characteristics of Temu, and how to choose products to obtain higher profit space.
Features of Temu users
If you want to make your products sell better, you need to understand the pain points of consumers, so that you can sell your products better.
Temu users have the following characteristics:
1. Get younger
According to Statista’s data, in 2021, users aged 18-24 and 25-34 account for more than 20% of Temu users in the United States, and users under 40 account for more than 70%. This shows that young consumers make up a large proportion of Temu’s major overseas markets. This means that this group of people have a high interest in buying fashionable, novel and interesting goods.
2. Strong purchasing power
Most Temu users are high-income or have some spending power. These users focus on quality and value for money when shopping, as well as price and promotions such as coupons.
Step 3 Diversify
Temu users come from different regions and countries, including the United States, Canada, Australia, Japan, the United Kingdom and other regions. These users have different cultures, consumption habits and shopping needs, so Temu will provide different goods and services to users in different regions.
We must be around friends “please” “cut a knife” activity, Pinduoduo in this way of marketing in the rapid rise of the domestic and get a number of seed users. Today, Temu is also using the same marketing techniques at home, with a wave of “one cut” craze abroad.
This also means that Temu is highly social, allowing users to share goods and invite friends for more benefits and benefits.
How does Temu choose items?
1. Affordable high quality, reliable quality
Temu’s control of product quality is very strict, so no matter what kind of product you choose, you must first pass the product quality. Because once the quality problems of the goods provided by the business, they will need to bear the corresponding responsibilities. For details, you can refer to the “Commodity Quality Accident Handling Rules” issued by Temu this year.
2. Affordable prices
Since Temu is designed to be cheap and affordable, it is likely that Temu will drive down the purchase price in order to make more profit, which will reduce the profit of the merchant. Therefore, it is suggested that you choose some fast and mass-produced products, as far as possible to reduce their own costs, so as to obtain higher profits.
3. Based on consumer demand — Who are you selling to?
In addition to the above two relatively hard indicators, when choosing a product, businesses need to think clearly about who the product is to sell to. If your product is a child’s toy, the primary audience is the parents of infants. Then we choose products suitable for the region according to the consumer characteristics of different sites.
4. Choose quick-selling items and avoid food or seasonal products
At present, the main sites of Temu are still in Europe and the United States, where consumers have very important food quality, health conditions and other issues. Besides, different from domestic standards, many related certificates need to be applied for, and the process is relatively complicated. Therefore, it is recommended that businesses do not choose food related.
Also, try not to choose seasonal products. For example, Christmas cards are indeed popular around Christmas, but they are only sold during that period of time, which is also easy to cause the accumulation of goods and increase storage costs.
Write at the end:
Whether you’re already on Temu or planning to be, it’s important to keep in mind that quality is the most important thing. Second, Temu is really heavy on bad quality products, so this is something to be aware of.
If you are a merchant already on Temu, I don’t recommend spending too much time on Temu. After all, the platform hasn’t been out for a long time, and the space for the merchant to operate is relatively small, and the merchant only exists as a supplier. Therefore, you can use it as a new sales channel to sell goods.