Although the proposal, titled “Establishment Registration and Product Listing for Tobacco Products,” is still undergoing the rulemaking process and may change before being finalized, industry experts believe it provides a clear indication of the FDA’s future regulatory direction. For manufacturers outside the United States—particularly Chinese e-cigarette companies—the proposal suggests that market access will increasingly depend not only on product authorization but also on the transparency and compliance of the entire manufacturing and supply chain.

Expanding FDA Oversight to Overseas Manufacturers

Under the proposed regulation, foreign companies that manufacture, prepare, compound, process, or intend to export tobacco products to the United States would be required to register with the FDA and submit detailed product listing information.

According to the FDA, the objective is to improve visibility into overseas manufacturing operations, strengthen enforcement against unauthorized tobacco products—including unauthorized e-cigarettes—and support inspections of production facilities located outside the United States.

Currently, the FDA has limited direct oversight of foreign tobacco manufacturers. While many overseas companies already comply with domestic production and export regulations in their home countries, the FDA lacks a dedicated registration system that provides comprehensive information about overseas facilities supplying the U.S. market. The proposed rule is intended to close that gap.

Building on Existing Legal Authority

The proposal is not an entirely new regulatory concept. It draws its legal authority from the Family Smoking Prevention and Tobacco Control Act, enacted in 2009, which requires U.S. tobacco manufacturers to register with the FDA and list their products.

Although the law has long authorized the FDA to extend similar requirements to foreign manufacturers, implementing regulations have never been issued. The current proposal would finally establish that framework, bringing overseas manufacturers under a registration system comparable to that already applied domestically.

Applying Regulatory Practices from Medical Devices

Regulatory experts suggest the FDA is borrowing established compliance practices from other highly regulated industries.

Kristina Haysmer, Vice President of Quality and Compliance Consulting at Accorto Regulatory Solutions, notes that many elements of the proposal resemble long-standing FDA procedures used for pharmaceuticals and medical devices.

These include:

• Registration of manufacturing facilities
• Identification of parent and affiliated companies
• Electronic filing requirements
• Foreign establishment registration timelines
• Appointment of qualified U.S. representatives

While tobacco products remain subject to their own legal standards, the administrative framework increasingly mirrors regulatory systems already familiar to companies operating in the medical device and pharmaceutical sectors.

Registration Is Only the Beginning

Industry experts caution that registration should not be viewed as a simple paperwork exercise.

According to Haysmer, the proposed rule may represent the foundation of a much broader compliance system, requiring companies to develop more structured quality management practices than many tobacco manufacturers have previously maintained.

One important element is the requirement for qualified U.S. representatives. Rather than appointing freight forwarders or distributors, companies are expected to designate individuals or organizations capable of communicating effectively with FDA regulators during inspections and compliance reviews.

Connection to Future Manufacturing Standards

The proposal also appears closely linked to the FDA’s previously proposed Tobacco Product Manufacturing Practice (TPMP) regulations, which remain under review.

Experts believe the two initiatives are designed to complement one another.

In practical terms:

• Registration identifies who is manufacturing tobacco products.
• TPMP would establish how those manufacturers are expected to operate.

Together, these measures would move tobacco regulation toward a structure similar to that used for medical devices, where facility registration and quality management systems function as integrated components of regulatory oversight.

Compliance Extends Across the Entire Supply Chain

The proposal also reflects the FDA’s broader approach to supply chain accountability.

Rather than focusing solely on finished products, the emerging regulatory framework increasingly encompasses:

• Manufacturing facilities
• Product specifications
• Import procedures
• Quality systems
• Supply chain documentation
• Distribution channels
• Marketing practices
• Retail compliance

As regulatory obligations expand across multiple stages of the supply chain, compliance failures by one participant could have implications for manufacturers, specification developers, importers, distributors, retailers, and brand owners alike.

What Overseas Manufacturers Should Do Now

Although the rule has not yet been finalized, regulatory specialists advise companies not to wait before preparing.

Key priorities include:

• Determining whether company facilities or business entities fall within the FDA’s expanded definition of a manufacturer.
• Identifying an experienced U.S. regulatory representative.
• Reviewing documentation and quality management systems.
• Preparing manufacturing facilities for potential FDA inspections.
• Clarifying supplier responsibilities and contract manufacturing arrangements.

For larger manufacturers with existing regulatory teams, preparation may involve refining internal procedures and supply chain documentation. Smaller manufacturers and exporters, however, may need to establish entirely new compliance systems to meet future FDA expectations.

PMTA Requirements Remain Unchanged

Importantly, registration under the proposed rule would not replace existing FDA premarket authorization requirements.

Manufacturers seeking to market new tobacco or vaping products in the United States would still need to comply with the Premarket Tobacco Product Application (PMTA) process or another applicable marketing authorization pathway.

Registration is therefore expected to function as an additional layer of regulatory oversight rather than an alternative route to market approval.

Looking Ahead

Although the FDA’s proposal remains subject to public comment and revision, it sends a clear message about the future direction of U.S. tobacco regulation.

For international manufacturers, particularly those supplying the U.S. vaping market, compliance is evolving beyond product authorization alone. Increasingly, regulators are focusing on the transparency, traceability, documentation, and operational integrity of the entire supply chain.

If finalized, the new registration framework would represent a significant step toward a more comprehensive regulatory model—one in which manufacturing quality systems, supply chain governance, and regulatory readiness become as important as the products themselves. Companies that begin strengthening their compliance infrastructure now are likely to be better positioned as the FDA continues expanding oversight of the global tobacco and nicotine industry.

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Led by the Department of Health and Social Care (DHSC), the consultation outlines a series of measures that would reshape how vaping products are marketed and sold across the UK. If adopted, the new rules could have far-reaching implications for manufacturers, retailers, and consumers.

Plain White Packaging Proposed for E-Cigarettes

One of the most significant proposals is the introduction of standardized white packaging for e-cigarette products.

Under the consultation, manufacturers would be required to use white packaging with strict limitations on the use of colors, images, logos, typography, and branding elements. Product information would also need to follow standardized presentation rules.

The proposal follows the UK’s introduction of standardized tobacco packaging in 2017, a policy that public health officials say helped reduce the visual appeal of cigarettes, particularly among younger audiences.

According to the DHSC, brightly colored packaging and prominent branding may increase the attractiveness of vaping products to children and teenagers. Standardized packaging is intended to minimize these marketing influences while maintaining clear product identification for adult consumers.

If implemented, manufacturers would need to redesign product packaging across the UK market, including adjustments to color schemes, visual branding, and label layouts.

Restrictions on Device Colors

The consultation also extends beyond packaging to the appearance of vaping devices themselves.

The UK government is proposing to limit the colors of e-cigarette devices to black, white, or grey, eliminating many of the bright and colorful finishes currently available.

This proposal reflects a broader regulatory approach that considers the product’s physical appearance as part of its overall marketing appeal. Regulators argue that colorful devices may be particularly attractive to younger users and therefore warrant additional restrictions.

Simpler Flavor Names Under Consideration

Flavor descriptions are another major focus of the consultation.

Rather than banning fruit or sweet flavors outright, the government is proposing restrictions on how flavors are named and marketed.

Under the proposal, flavor names would need to use simple, descriptive terms such as “Apple”, while names referencing candies, desserts, soft drinks, or alcoholic beverages could be prohibited.

The objective is to remove branding and marketing language that may appeal disproportionately to children without necessarily eliminating the flavors themselves.

For vaping companies, the changes could require extensive revisions to:

• Flavor names
• Packaging text
• Product descriptions
• Marketing materials
• Online product listings

Retail Display Rules Could Become More Restrictive

The consultation also seeks feedback on new rules governing how vaping products are displayed in retail environments.

One option under consideration would require e-cigarettes to be kept out of direct customer view, similar to existing regulations covering tobacco products in the UK.

If adopted, retailers may no longer be permitted to display vaping products prominently behind counters or on store shelves, reducing the visibility of these products to children and adolescents.

The proposal aims to limit young people’s exposure to vaping-related marketing while preserving adult access through retailer assistance.

Consultation Also Covers Tobacco Products

Although much of the public attention has focused on e-cigarettes, the consultation also includes additional measures affecting traditional tobacco products.

Among the proposals are:

• Introducing informational inserts inside cigarette packs to encourage smoking cessation.
• Extending standardized packaging requirements to all tobacco products, including cigars and rolling papers.
• Removing exemptions that currently allow tobacco products to be openly displayed in airports and duty-free stores, bringing them under the same concealed display requirements as other retail outlets.

These proposals reflect the government’s broader strategy to strengthen tobacco control alongside tighter regulation of nicotine products.

A New Phase of UK Vape Regulation

The consultation follows a series of recent policy changes aimed at reshaping the UK’s vaping market.

The government has already confirmed a ban on the sale of disposable e-cigarettes and enacted the Tobacco and Vapes Act 2026, which provides ministers with expanded powers to regulate vaping products and other nicotine-containing products.

Rather than focusing solely on product availability, the latest consultation shifts attention to the details of product presentation and marketing. The emphasis is on reducing features that could attract underage users while maintaining vaping as a harm-reduction option for adult smokers who are trying to quit combustible tobacco.

Potential Impact on the Industry

If the proposed regulations are adopted, manufacturers and retailers could face substantial operational changes.

Potential impacts include:

• Redesigning product packaging to comply with standardized formats.
• Limiting device color options.
• Renaming flavors to meet new descriptive standards.
• Revising marketing and branding strategies.
• Updating retail merchandising and product displays.

Compared with outright flavor bans implemented in some jurisdictions, the UK’s approach focuses more narrowly on restricting marketing techniques and visual elements considered particularly attractive to young people.

Balancing Youth Protection and Harm Reduction

The consultation reflects the UK’s continued effort to balance two public health objectives: preventing youth vaping while preserving access to less harmful alternatives for adult smokers.

UK public health authorities continue to emphasize that while e-cigarettes are not risk-free, current evidence indicates they are substantially less harmful than combustible cigarettes and can support smoking cessation for many adult smokers.

Whether the proposed restrictions achieve that balance will become clearer after the consultation concludes.

Looking Ahead

The consultation will remain open for 12 weeks, during which industry stakeholders, healthcare professionals, retailers, and members of the public will have the opportunity to submit feedback.

The government’s final decisions will determine how e-cigarettes can be packaged, named, displayed, and marketed in the UK in the coming years. Given the UK’s influence on tobacco and nicotine regulation, the outcome may also serve as an important reference point for policymakers across Europe and other international markets considering similar restrictions on vaping product marketing.

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The measures reflect a broader trend across the United States, where state governments are increasingly focusing not only on the products themselves but also on how vaping products are sold and distributed. The new rules are intended to enhance retail compliance, discourage underage access, and strengthen oversight of the state’s vaping market.

$1,000 Annual Tax for Vape Retailers

One of the most notable provisions in North Carolina’s newly approved $34.4 billion state budget is the introduction of a $1,000 annual tax on e-cigarette retail stores.

The tax is expected to increase operating costs for businesses that specialize in vaping products.

Local vape shop owner Jeremy Ridgeway said the additional tax could eventually contribute to higher prices for consumers, although he indicated that businesses would comply with the new requirements as long as the regulatory burden remains manageable.

Supporters of the measure argue that the tax will help fund regulatory oversight while encouraging greater accountability within the retail sector.

Mandatory Verification of Customers Aged 21 and Over

The new legislation also strengthens age verification requirements for all e-cigarette purchases.

Under the updated rules, retailers must verify that customers are at least 21 years old before completing a sale, reinforcing the federal minimum age established under U.S. tobacco regulations.

According to Ridgeway, his business has voluntarily enforced a 21-and-over sales policy since 2018. However, he noted that compliance has not always been consistent across all retailers.

He believes standardized age verification requirements will help create a more level playing field while reducing youth access to nicotine products.

Calls for Broader Nicotine Regulation

While the new measures focus primarily on vaping products, some public health advocates believe the regulatory framework should extend further.

Local high school student and tobacco control advocate Will Hopper has argued that similar retail regulations should also apply to other nicotine products, including:

• Traditional cigarettes
• Cigars
• Nicotine pouches
• Other smokeless tobacco products

Hopper also supports proposed legislation known as “Solly’s Law,” which would further strengthen tobacco regulation through additional licensing requirements for retailers and other measures aimed at preventing youth access.

A Shift Toward Retail Compliance

North Carolina’s latest policy illustrates an evolving approach to vaping regulation in the United States.

Historically, many regulatory efforts focused on:

• FDA product authorization
• Restrictions on flavored vaping products
• Youth prevention initiatives
• Product safety standards

More recently, however, several states have expanded their focus to include the retail environment by introducing measures such as licensing requirements, retailer taxes, and stricter age verification systems.

This shift reflects growing recognition that retail compliance plays a key role in enforcing existing tobacco and nicotine regulations.

Potential Impact on the Industry

The new rules are expected to affect vape retailers in several ways.

Businesses may face higher operating expenses due to:

• The new annual retailer tax
• Enhanced compliance procedures
• Employee training for age verification
• Administrative and record-keeping requirements

For smaller independent retailers, these additional costs could present operational challenges, while larger chains may be better positioned to absorb the financial impact.

At the same time, consistent statewide age verification standards may improve regulatory certainty and create more uniform enforcement across the industry.

A Broader National Trend

North Carolina’s action highlights a broader trend in U.S. vaping regulation, where policymakers are increasingly shifting from product-focused restrictions toward comprehensive retail oversight.

Rather than relying solely on product approvals or flavor bans, many states are strengthening controls over how vaping products are marketed, sold, and distributed.

As governments continue to balance public health priorities, youth prevention efforts, and industry oversight, retail compliance is becoming an increasingly important component of vaping regulation.

Looking Ahead

The new North Carolina regulations mark another step in the ongoing evolution of U.S. e-cigarette policy. By introducing a dedicated retailer tax and mandatory age verification for customers aged 21 and older, the state is placing greater responsibility on retailers to ensure compliance with tobacco control laws.

Whether additional states adopt similar retail-focused measures will be an important trend to watch, as policymakers across the United States continue to refine their approaches to regulating nicotine and vaping products in an increasingly complex marketplace.

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The legislation reflects Hawaii’s broader efforts to strengthen oversight of vaping products by aligning state regulations more closely with the U.S. Food and Drug Administration’s (FDA) authorization process while also addressing environmental concerns associated with disposable devices.

FDA Authorization Becomes a Key Market Requirement

One of the newly enacted laws, HB1573, requires manufacturers of e-cigarettes and e-liquids sold in Hawaii to demonstrate that their products comply with both state and federal regulations.

Under the new rules, manufacturers must submit annual certifications to the Hawaii Department of the Attorney General, confirming that each product has received an FDA Marketing Granted Order (MGO) or otherwise meets applicable legal requirements.

To improve transparency and enforcement, Hawaii plans to establish a publicly accessible product directory listing all vaping products and manufacturers authorized for sale within the state.

Retailers that sell products not included in the official directory may face enforcement actions and financial penalties.

State Representative Scot Matayoshi emphasized that the legislation is not intended to prohibit vaping products entirely but rather to significantly narrow the range of products that can be legally sold.

Disposable Vapes to Be Banned in 2027

A second measure, SB2175, introduces a statewide ban on the sale of most disposable e-cigarettes beginning January 1, 2027.

The legislation primarily targets disposable vaping products containing lithium-ion batteries, citing concerns related to both youth access and environmental waste.

State lawmakers argue that single-use vaping devices contribute to electronic waste while also remaining particularly popular among underage users.

Businesses that continue selling prohibited disposable products after the ban takes effect may be subject to penalties under state law.

FDA-Authorized Exceptions Remain

The legislation includes limited exceptions for disposable products that have received formal authorization from the FDA.

For example, products such as the NJOY DAILY, which has obtained an FDA Marketing Granted Order, are expected to remain eligible for sale under Hawaii’s new regulatory framework.

This distinction highlights Hawaii’s focus on restricting unauthorized products rather than imposing a blanket ban on all disposable vaping devices.

A Shift Toward Product Access Management

Hawaii officials have stated that the objective of the new laws is not to eliminate vaping products from the market, but to reduce the availability of unauthorized products through stricter regulatory oversight.

Because only a relatively small number of vaping products have received FDA marketing authorization, the new rules are expected to significantly reduce the availability of many flavored products that currently lack federal approval.

State policymakers believe that limiting access to unauthorized vaping products may help reduce youth exposure while strengthening overall consumer protections.

Potential Impact on the Vaping Industry

The new legislation is likely to have significant implications for manufacturers, distributors, and retailers operating in Hawaii.

Companies seeking to remain in the state’s market may face additional compliance requirements, including:

• Annual regulatory certifications
• Documentation demonstrating FDA authorization
• Ongoing reporting obligations
• Increased compliance and administrative costs

Manufacturers that currently rely heavily on disposable products may also need to adjust their product portfolios by expanding offerings such as:

• Rechargeable vaping devices
• Refillable pod systems
• FDA-authorized products
• Other compliant alternatives

A Broader Trend in U.S. Regulation

Hawaii’s new laws illustrate a broader evolution in U.S. vaping regulation.

Rather than relying solely on age restrictions or sales limitations, some states are increasingly adopting product access management strategies that tie market eligibility directly to FDA authorization.

At the same time, policymakers are also placing greater emphasis on environmental sustainability by targeting disposable products that generate significant electronic waste.

As regulators continue balancing public health objectives, youth prevention efforts, and environmental considerations, Hawaii’s approach may serve as a model for other states considering similar legislation.

Looking Ahead

The implementation of HB1573 and SB2175 marks one of the most comprehensive changes to Hawaii’s vaping regulations in recent years. By requiring FDA-authorized products and phasing out most disposable e-cigarettes, the state is narrowing the range of products available while encouraging greater regulatory compliance across the industry.

Whether other U.S. states adopt comparable policies remains to be seen, but Hawaii’s latest legislation underscores a growing trend toward stricter oversight of vaping products and a stronger reliance on federal authorization standards as a prerequisite for market access.

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The latest update includes several manufacturers with Chinese ties, including Shenzhen Smoore Technology Limited, Shenzhen IVPS Technology Co., Ltd., YME Technology Limited, and Boulder International, a company with research, development, and manufacturing operations connected to China.

The development marks another milestone in the implementation of Pennsylvania’s Act 57 of 2025, while also highlighting a broader shift in U.S. vaping regulation: state authorities are increasingly focusing on manufacturers—not just consumer-facing brands—as part of market access oversight.

Pennsylvania’s ENDS Directory Moves Into the Implementation Phase

Signed into law in late 2025, Act 57 of 2025 established Pennsylvania’s ENDS Directory, a state-level certification system governing the sale of e-cigarette products.
Under the legislation, manufacturers wishing to sell ENDS products in Pennsylvania must submit certification materials to the Pennsylvania Office of Attorney General. Only products approved through this process will be eligible for legal sale within the state.

The Attorney General officially launched the ENDS Directory website on June 20, publishing the first Pending Certifications list alongside it.

As of the latest update on June 26, no manufacturer had yet completed the certification process and entered the state’s official directory. Instead, all 23 listed manufacturers remain under review.

Beginning October 19, 2026, products not included in the official ENDS Directory will become subject to state enforcement measures, making the pending list an important indicator of future legal market access.

Unlike the U.S. Food and Drug Administration’s Premarket Tobacco Product Application (PMTA) process, which evaluates the scientific suitability of products before they enter the market, Pennsylvania’s ENDS Directory functions as a state-level market access system. Manufacturers must satisfy both federal and state regulatory requirements to continue selling products in Pennsylvania.

Chinese-Linked Manufacturers Gain Visibility

Among the manufacturers currently under review are several companies with Chinese operations or ownership, reflecting the significant role Chinese manufacturers continue to play in the global vaping supply chain.

Unlike previous regulatory efforts that often emphasized consumer brands, Pennsylvania’s certification process identifies the manufacturer as the primary regulatory entity.

One notable example is Shenzhen Smoore Technology Limited, which appears as the listed manufacturer for Logic, the vaping brand owned by Japan Tobacco International (JTI).

Another is Shenzhen IVPS Technology Co., Ltd., which is listed as the manufacturer behind SWFT, a disposable vape brand that has expanded rapidly in North America in recent years.

The OXBAR brand is represented by YME Technology Limited, a Hong Kong-registered company. Public records indicate that OXBAR products are operated by a Shenzhen-based company and that YME Technology has previously appeared as the responsible manufacturer for OXBAR products registered under the European Union’s Tobacco Products Directive (TPD) framework. Its appearance in Pennsylvania suggests the company is extending its compliance efforts into the U.S. regulatory system.

Meanwhile, Boulder International, listed as the manufacturer for both Boulder and Rock, represents a cross-border business model. While the company operates its brand and commercial activities in the United States, it maintains close ties to research, development, and manufacturing operations in Shenzhen. Boulder has also previously pursued FDA PMTA submissions for tobacco- and mint-flavored vaping products.

Regulation Expands Beyond Consumer Brands

For years, discussion surrounding U.S. vaping regulation has largely centered on consumer brands such as JUUL, Vuse, and NJOY, with attention focused on whether their products obtained FDA marketing authorization.

Pennsylvania’s ENDS Directory reflects a different regulatory approach.

Instead of concentrating solely on the brands visible to consumers, the state places regulatory responsibility directly on manufacturers, requiring them to submit certification materials and undergo review before their products can legally enter the market.

The shift suggests state regulators are extending oversight further upstream in the vaping supply chain, placing greater emphasis on manufacturing entities responsible for product production and compliance.

Growing Importance of State-Level Compliance

For manufacturers supplying the U.S. market, the evolving regulatory landscape presents new compliance challenges.

Meeting FDA requirements—including the PMTA process—remains essential. However, companies must now also monitor individual state certification systems, each of which may impose additional requirements for legal market access.

As more U.S. states establish ENDS directory programs, state-level compliance is becoming an increasingly important component of market strategy for both domestic and international manufacturers.

A Structural Shift in U.S. Vape Regulation

Pennsylvania’s updated Pending Certifications list offers more than a snapshot of companies currently under review—it reflects a broader transformation in the U.S. regulatory framework for vaping products.

In recent years, several states have introduced ENDS Directory systems that operate alongside FDA oversight, effectively creating an additional layer of state-level market regulation.

Pennsylvania, one of the largest states to implement such a system, is emerging as an important case study in how these policies may shape the future of the industry.

The participation of multiple Chinese-linked manufacturers also underscores the increasingly direct role global suppliers are playing within U.S. regulatory processes.

If similar directory systems continue to expand across the country, the U.S. vaping market could increasingly operate under a dual compliance model: federal scientific review through the FDA and state-level market access through ENDS directory certification. For manufacturers worldwide, success in the U.S. market may increasingly depend on navigating both regulatory pathways simultaneously.

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New Licensing System Targets the Supply Chain

The legislation establishes licensing requirements for both manufacturers and distributors of alternative nicotine products. State lawmakers say the measure is designed to strengthen enforcement, improve accountability throughout the supply chain, and reduce youth access to nicotine products.

Beginning in 2028, distributors will only be permitted to purchase products from licensed manufacturers or licensed distributors. Likewise, manufacturers will be required to verify that their buyers hold valid licenses before completing sales transactions.

The licensing program will be administered by the Arizona Department of Liquor Licenses and Control, which will oversee compliance, enforcement actions, and penalties for violations.

Broader Regulation of Alternative Nicotine Products

Arizona’s law focuses on products classified as “alternative nicotine products,” a category generally covering nicotine-containing products that are not traditional tobacco products. The legislation also includes restrictions on marketing and sales practices, particularly those that could appeal to underage consumers.

State officials have expressed concerns about the increasing availability of nicotine products designed to resemble toys, electronic gadgets, or other youth-oriented items. Recent provisions prohibit the sale of products that may be considered especially attractive to minors.

Tougher Penalties for Non-Compliance

Businesses that fail to comply with the new licensing requirements could face substantial penalties. The law authorizes significant fines, suspension of sales privileges, and additional enforcement actions for repeated violations. In some cases, penalties can reach $10,000 and include temporary prohibitions on selling alternative nicotine products.

Supporters argue that the stronger enforcement tools will help create a more transparent marketplace while ensuring businesses operate under consistent regulatory standards.

Alignment with Arizona’s Tobacco 21 Policy

The new licensing requirements follow Arizona’s recent efforts to align state nicotine regulations with federal standards. In 2025, Arizona raised the legal age for purchasing and possessing tobacco and nicotine products to 21, matching the federal Tobacco 21 law. The updated age restrictions apply to cigarettes, cigars, e-cigarettes, vaping products, and other nicotine-related items.

Lawmakers view the licensing framework as a complementary measure that addresses the supply side of the market while maintaining age-based sales restrictions.

Industry and Public Health Perspectives

The legislation has received support from some industry organizations that believe a licensing structure can improve market oversight and help distinguish compliant businesses from illegal operators. Advocates argue that a regulated supply chain may increase consumer confidence and encourage responsible business practices.

However, some public health groups have suggested that Arizona could eventually adopt broader retail licensing requirements similar to those already in place in many other states. These organizations argue that regulating manufacturers and distributors is only one part of a comprehensive nicotine-control strategy.

Looking Ahead to 2028

As the implementation date approaches, manufacturers, distributors, and other stakeholders in Arizona’s nicotine industry will need to prepare for the new licensing requirements and compliance obligations. Businesses operating in the state may need to review supply-chain relationships, record-keeping practices, and product distribution procedures to ensure they meet the forthcoming standards.

The new law represents one of Arizona’s most significant regulatory changes for alternative nicotine products in recent years, reflecting a broader national trend toward increased oversight of vaping and nicotine-related products.

Conclusion

Arizona’s upcoming licensing program marks a significant expansion of state oversight within the alternative nicotine industry. By requiring manufacturers and distributors to obtain licenses beginning in 2028, state officials aim to strengthen enforcement, improve supply-chain accountability, and support efforts to prevent underage access to nicotine products. As businesses prepare for the new rules, the legislation is expected to reshape how alternative nicotine products are manufactured, distributed, and sold throughout Arizona.

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According to the new regulations, the relevant restrictions apply to:
Use;
Purchase;
Hold;
Sell;
And other actions.
Those who violate the regulations may face the following penalties:
Five years in prison;
A fine of 400,000 euros (approximately 436,600 US dollars).

The report states that the French government’s current ban covers:
Nicotine pouches;
Nicotine gum lozenges;
Other oral nicotine products.
Among them is the Swedish brand ZYN, which has experienced rapid growth in the markets of Europe and America in recent years.

The French Ministry of Health stated that the new regulations will come into effect officially on April 1st, 2026.

However, traditional cigarettes and electronic cigarette products are currently not included in this ban.
The French government has stated that nicotine has been classified as a “toxic substance”.

The health department stated that the relevant products may cause:
Nicotine addiction;
Acute nicotine syndrome (acute nicotinic syndromes);
Severe vomiting;
Dehydration;
Health risks such as epilepsy.
The French government also cited a report from the French Agency for Food, Environmental and Occupational Health and Safety (ANSES) in 2023, stating that nicotine pouch products are widely spreading on social media platforms and may be targeted at young consumers for marketing.
The report states that France has become the first country in Europe to criminalize the “possession and use” of nicotine pouches.

Previously, several European countries such as Austria, Belgium, Germany, Luxembourg and the Netherlands have successively banned or strictly restricted the sale of nicotine pouch products.
However, most countries mainly restrict sales, and do not impose criminal penalties for personal possession and use.

At the same time, the French ban also triggered a strong reaction from Sweden.
Swedish Trade Minister Benjamin Dousa said in an interview with the Financial Times:
“It’s just as absurd as if we were to ban French baguettes and French wines in Sweden.”
It is reported that the Swedish government has previously criticized France’s restrictions on nicotine pouch products on multiple occasions, and believes that the relevant ban may affect the principles governing the circulation of goods within the EU internal market.

In recent years, nicotine pouch products have experienced rapid growth in the markets of Europe and America.

According to the “National Youth Tobacco Survey” conducted by the United States, nicotine pouches have become the second most commonly used tobacco-related product among American minors in 2024, trailing only e-cigarettes.

Industry insiders believe that this comprehensive ban by France may further exacerbate the existing differences within Europe regarding the regulatory approach for nicotine pouches.

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According to an informed source, Trump immediately called US Health Secretary Robert F. Kennedy Jr. to inquire about the type of nicotine pouch product being used, and demonstrated interest in this product category during the meeting.

The report states that Trump then informed relevant officials that he hoped to see more nicotine bag products obtain market authorization.

Shortly afterwards, the US Food and Drug Administration (FDA) issued a new policy stating that for electronic cigarettes and nicotine pouch products that have submitted a complete PMTA (pre-market application for tobacco products), no enforcement actions will be taken until the final scientific review is completed.

The FDA also stated that the pilot program for the rapid review of nicotine pouch products, which it launched in September 2025, is progressing smoothly.

White House spokesperson Kush Desai said:
The sole guiding principle of the Trump administration’s health policy is “Gold Standard Science”. The FDA’s regulation of nicotine pouches is based on the growing body of evidence suggesting that these products can help adults quit smoking.

The Wall Street Journal pointed out that nicotine pouches have become one of the fastest-growing new types of nicotine products in the United States in recent years.
According to a study published in JAMA Network Open in 2025, the share of nicotine pouches in the oral tobacco and nicotine market in the United States has increased from 4% in 2019 to 44% five years later.

Philip Morris International (PMI) informed investors that its ZYN nicotine pouch business would see a 36% year-on-year growth in 2025.

It is reported that nicotine pouches are gaining increasing popularity among consumers due to their features such as not requiring ignition, not producing smoke, and being convenient for covert use.
The report specifically noted that within the ranks of Trump supporters and the “MAGA” conservative circle, ZYN has even gradually become a political and cultural symbol.

Some supporters compared it to the advertising slogan of the American coffee chain Dunkin’, saying “MAGA runs on Zyn” in a playful manner.
The former Fox News host Tucker Carlson is also regarded as having contributed to the popularity of ZYN among the conservative community.
He also described the product as a “powerful work-enhancer”.
The report indicates that certain departments within the US government have been particularly widespread in their use of nicotine pouches.
For instance, in the Department of Government Efficiency (DOGE) office led by Elon Musk, products such as ZYN and its competing brand Sesh can be seen everywhere.
In the offices of the General Services Administration (GSA), there are even entire boxes of Sesh products available for employees to use during long working hours.

A former government official said:
“Basically, everyone is surviving on Celsius, Monster and Zyn.”
Apart from ZYN, the major nicotine pouch brands in the US market also include:
Altria’s “on!”
Reynolds American’s “VELO”
The report also mentioned that Kennedy himself had long supported nicotine pouch products.
He once said in an interview with a Brazilian radio station last year:
“The nicotine patch might be the safest way to consume nicotine.”
It is reported that Kennedy initially started using nicotine gum at the recommendation of his wife, actress Cheryl Hines, in order to stay alert during his presidential campaign.
Subsequently, they gradually shifted to using nicotine patch products.

The Wall Street Journal pointed out that although nicotine pouches are regarded by some consumers as a low-risk alternative product, the public health community continues to express concerns.
Experts state that although nicotine pouches pose lower risks compared to cigarettes and some electronic cigarettes, they still may:

It has an impact on cardiovascular health;
It leads to nicotine addiction;
It poses risks to the brain development of teenagers.
Mitch Zeller, the former head of tobacco regulation at the FDA in the United States, said:
“These products may help some smokers switch to less risky alternatives, but the problem is that certain flavors might appeal to children.”

The report concludes that as the traditional smoking rate in the United States continues to decline, the tobacco industry is increasingly turning to nicotine pouches, e-cigarettes and other harm-reducing products in an effort to find new sources of growth.

US President Trump examines a box of ZYNI nicotine patch products. | Image source: Saul Loeb / AFP / Getty Images / WSJ

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The State Duma member Alexander Tolmachev stated that the working group has completed the revision of ГОСТ Р 58109–2018.

Tormajov stated that the draft order has been submitted to Rosstandart for registration and is likely to be made public in the near future. “Significant changes will be made to the national standards.”
Tormajov stated that for e-cigarette users, e-cigarettes will no longer be a “permanent” product.
He explained that the two-year shelf life is not only related to health but also to market circulation.
According to their statement, the currently seized devices and e-liquids will be stored in the warehouse for several years before being reintroduced to the market. The new regulations will block this channel.
The capacity will be strictly limited.

The report states that one of the most notable changes in this revision is the capacity limit.
The new standard proposes that the capacity of replaceable cartridges should not exceed 2 milliliters, the capacity of single-use systems should not exceed 10 milliliters, and the capacity of the supplementary containers should not exceed 30 milliliters.

Tormajov said, “There will no longer be electronic cigarettes available with 30,000 or 40,000 or even more nicotine content, nor will there be nicotine oil sold by the liter in the market.”
The new standard intends to prohibit the addition of any extra functional components.
The report also states that the new ГОСТ will prohibit the conversion of e-cigarettes into “digital toys”. The standards do not allow for the addition of any extra components.

Tormajoev said that there are many mixed-type products on the market. “You can smoke when you want to, and if you get tired of it, you can just play instead.” This has led users to hold the product in their hands almost all the time and end up smoking more and more unconsciously.

The packaging design will be subject to restrictions.
According to the report, the packaging will also change.
The new standard proposes to prohibit the use of images of fruits, berries, cakes and desserts, animals and animated characters on packaging.

The shape of the equipment itself should not evoke any “lovely” associations.
The front of the packaging will feature a large warning message.
The report states that the warning methods on the packaging will be similar to those of traditional cigarettes. The area of the black box warning text must not be less than one-third of the total area of the packaging front.
For nicotine-containing e-liquids, the warning reads “Nicotine can lead to addiction”; for e-liquids without nicotine, the warning states “This product may cause harm to your health”.
The new GOST is referred to as the next step in Russia’s regulation of electronic cigarettes.
Tormajov also stated that since the eighth session of the State Duma began, the issue of e-cigarette sales has been under serious discussion.
Previously, Russia had already banned the sale of such products to minors and imposed fines and criminal penalties.
He said that the new ГОСТ is the next step.
The governor of the Republic of Omsk, Vitaly Khotsenko, supports the ban on the sale of e-cigarettes in this region.

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The draft aims to plug the tax loophole for magnetic suction electronic cigarettes.

The main goal of this amendment is to improve the tax system for electronic cigarettes, especially for those devices that use magnetic suction components.

The current definition of electronic cigarettes was introduced into law in February 2025, but it failed to fully take into account the particularity of the magnetic attachment component technology.

Under the current framework, e-cigarettes that are connected to magnetic components are not classified as electronic cigarettes, and therefore their tax burden is significantly lower than that of traditional electronic cigarette devices.

Therefore, the draft proposes to make a more precise distinction for this type of product.
The draft clarifies the definitions of disposable and reusable products.

According to the report, in the future, the definition of disposable electronic cigarettes will also include those that are connected to a magnet component and cannot be refilled.

Reusable electronic cigarettes will include a power control unit with an induction coil, equipment for replacing the magnetic component cartridge, and the reusable cartridge itself with the magnetic component.

Whether a product is classified as an e-cigarette will mainly depend on whether it contains magnetic components, rather than merely on whether it can independently produce aerosol.

It is reported that the devices or cartridges of the magnetic suction electronic cigarettes will be subject to a consumption tax of 40 zlotys per item (approximately 11.00 US dollars).

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