The legislation received Royal Assent on 29 April 2026. While some provisions are already in force, others depend on commencement dates, further regulations and implementation guidance. For businesses, understanding which rules apply now—and which are coming next—is essential for planning ahead.

29 October 2026: New Rules for Selling Vapes and Nicotine Products

The next major date is 29 October 2026, when several new sales restrictions are scheduled to take effect across the UK.

Under the new rules, retailers will be prohibited from selling vaping products and nicotine products to anyone under 18. The restrictions cover a broad range of products, including vape devices, e-liquids, pods, nicotine pouches, strips and pearls, including products containing synthetic nicotine.

Businesses will also face restrictions on buying or supplying these products for underage customers. Retailers should ensure that staff understand their age-verification responsibilities and know when to request identification.

The changes also address promotional practices. From 29 October, businesses will be prohibited from giving away vaping or nicotine products for free, or offering substantial discounts or discounted coupons, where the purpose or effect is to promote those products.

The Act also introduces a ban on vending-machine sales of vaping and nicotine products.

These measures mean retailers should review their sales procedures, staff training, promotions and vending arrangements before the new requirements take effect. The precise penalties and enforcement procedures can differ by jurisdiction, so businesses should consult the applicable official guidance.

2027: Tobacco Sales Restrictions and the Smoke-Free Generation Policy

Another major milestone is 1 January 2027, when the generational tobacco sales restriction is scheduled to take effect.

Under the Act, it will become illegal to sell tobacco products to anyone born on or after 1 January 2009. The policy is intended to prevent younger generations from legally purchasing tobacco as they grow older, rather than simply raising the minimum purchasing age for everyone.

This measure is distinct from the age-18 rule for vaping and nicotine products. Retailers will need to understand the separate requirements and apply the appropriate checks to each product category.

The Act also provides for wider changes to tobacco retail licensing and registration. Some arrangements require further commencement decisions or implementation measures, so businesses should not assume that every licensing provision begins on the same date.

For retailers operating across England, Wales, Scotland and Northern Ireland, checking the rules for each jurisdiction will be particularly important.

1 June 2027: A Major Change to Vape Advertising and Sponsorship

One of the most significant future changes concerns the advertising and promotion of vaping and nicotine products.

The government has stated that it intends to bring the comprehensive advertising and sponsorship ban into effect on 1 June 2027. The restrictions are designed to cover commercial promotion of vaping products, nicotine products, tobacco products, herbal smoking products and cigarette papers.

The planned measures will affect more than traditional advertising. They are expected to cover activities such as publishing or distributing promotional material, paid online advertising and sponsorship arrangements that promote covered products.

Social media promotion and other digital marketing activities will therefore require particular attention from businesses and agencies working with vape brands.

However, the legislation distinguishes promotional activity from factual product information. Government guidance indicates that retailers will still be able to provide factual, non-promotional information about the products they sell, subject to the applicable rules.

Businesses should not assume that every product description or website page will automatically be permitted. The content, presentation and purpose of the material will matter, and further guidance and regulations will help clarify the requirements.

Retailers and manufacturers should review their advertising contracts, influencer arrangements, sponsorship deals, social media plans and website content well before the planned implementation date.

The upcoming advertising restrictions are part of a wider shift in UK nicotine regulation, alongside tighter rules on nicotine sponsorship and promotional activities.

What the New Law Means for Vape Retailers

The Tobacco and Vapes Act introduces a broader compliance framework that goes beyond the age at which products can be sold.

For high-street shops and convenience stores, the immediate priority is preparing for the October 2026 sales restrictions. Staff should know the age-verification rules, understand restrictions on promotional offers and be able to identify which products fall within the legislation.

Online retailers face similar responsibilities. Age checks, product listings, discount campaigns and promotional messages should all be reviewed against the new requirements.

Vape manufacturers, wholesalers and distributors should also examine how the legislation affects their commercial relationships. Advertising and sponsorship agreements may need to be revised, while marketing teams should plan for the expected 2027 restrictions.

Businesses should retain clear compliance records, monitor official guidance and seek professional legal advice when the application of a rule is uncertain. Preparing early is likely to be more practical than changing business processes shortly before a deadline.

Retailers should also consider the financial impact of other regulatory changes, including the UK Vaping Products Duty and its implementation requirements.

Will Vape Marketing Still Be Possible?

The planned advertising ban does not mean that every form of factual communication about vaping products will necessarily disappear.

Government guidance distinguishes between commercial promotion and factual, non-promotional information. Retailers are expected to remain able to provide relevant factual details about products they sell, within the boundaries of the legislation.

For example, businesses may need to explain product specifications, availability or other factual information. However, content designed to encourage purchases may fall within the restrictions, depending on its wording, format and context.

This distinction will be important for product websites, online catalogues and customer information pages. Businesses should avoid assuming that adding a product specification or a disclaimer automatically makes a promotional page compliant.

The safest approach is to monitor the final regulations and official guidance before making major changes to marketing activity.

What Happens Next? Key Dates to Watch

The Act’s implementation will continue through a series of deadlines and supporting measures.

Some licensing, product-control and smoke-free provisions require separate commencement arrangements. Businesses should therefore use the latest official guidance rather than relying on this timetable alone.

The government is also preparing supporting guidance and secondary legislation to explain how the new requirements will operate in practice. Industry engagement and updated regulatory guidance will be important as businesses prepare for the changes.

Conclusion: Preparation Is the Next Priority

The Tobacco and Vapes Act 2026 marks a major change in UK tobacco and vaping regulation. The immediate focus is the set of sales and promotional restrictions scheduled for 29 October 2026, followed by the generational tobacco sales rule in January 2027 and the planned advertising and sponsorship ban in June 2027.

For retailers, wholesalers, manufacturers and online sellers, the practical task is to identify which provisions apply to their operations, update internal procedures and follow official guidance as further requirements come into force.

The legislation’s long-term impact will depend on implementation, enforcement and how businesses adapt. Staying informed and preparing ahead of each deadline will be essential for maintaining compliance.

Official reference: Read the UK government’s Tobacco and Vapes Act 2026 guidance for the latest information on implementation and business responsibilities.

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The Department of Trade and Industry (DTI) has established a 12-month transition period for products already on the market. Once that period ends, nicotine pouches without valid PS licensing will no longer be permitted to enter the Philippine market through manufacturing, importation, packaging, distribution or sales.

The order, signed on September 2 and publicly released in early October 2026, introduces requirements covering product testing, packaging information, manufacturing facilities and ongoing compliance. The move gives businesses time to prepare, but it also makes certification a central condition for continued market access.

Philippines Adds Nicotine Pouches to Mandatory Product Certification

The new order places nicotine pouches within the DTI’s mandatory product certification framework. Companies operating in the category will need to demonstrate that their products and manufacturing facilities comply with applicable Philippine national standards and technical requirements.

Unlike products covered by certain import-specific certification arrangements, nicotine pouches will follow the PS licensing route. The order specifically excludes the Import Commodity Clearance (ICC) scheme from this product category.

This distinction is important for companies importing finished nicotine pouches into the Philippines. A shipment-level clearance alone will not replace the required PS licence. Imported products must come from manufacturing facilities that hold the appropriate valid certification.

The approach shifts regulatory attention beyond individual shipments toward manufacturing standards, quality management and continuing product compliance.

For international brands and contract manufacturers, this means that selecting a compliant production partner will be an important part of preparing for the Philippine market.

Product Testing Will Cover Nicotine Content, pH and Water Activity

The certification process will require nicotine pouches to undergo testing against relevant product standards. The specified parameters include nicotine content, pH value and water activity.

Each measurement addresses a different aspect of product compliance:

• Nicotine content: Helps verify that the actual nicotine level matches the product’s declared specifications.
• pH value: Provides information about the product’s chemical characteristics, which can influence nicotine availability and absorption.
• Water activity: Helps assess product stability and factors associated with microbial growth.

Testing may be carried out by a manufacturer’s qualified internal laboratory or by laboratories accepted under the applicable DTI certification requirements. Companies using internal facilities must demonstrate that they have the necessary equipment, personnel and testing capabilities.

The order also requires manufacturers to submit a written declaration confirming that their products do not contain dangerous drugs listed under the Philippines’ Comprehensive Dangerous Drugs Act of 2002.

These requirements mean that businesses will need more than a product specification sheet. They should prepare supporting test results, technical documentation and evidence that their manufacturing and quality-control systems meet the relevant standards.

New Packaging Rules Require Detailed Product Information

The Philippine nicotine pouch regulations also introduce specific labelling requirements for retail packaging. Information must be clearly and permanently displayed in English or Filipino.

Required details include:

• Product name and specific product version
• Nicotine content per pouch, expressed in milligrams
• Number of pouches in each package
• Manufacturing date and batch or lot number
• Ingredients listed in descending order by weight
• Allergen information
• Manufacturer’s name, address and contact details
• Importer’s name, address and contact details
• Instructions for product use and disposal
• The PS certification mark and corresponding licence number
• The legally required health warning

The packaging must also communicate relevant health information prescribed by the Philippine health authorities. This includes warnings concerning contraindications, possible interactions with medicines, precautions, adverse reactions and what to do in cases of excessive nicotine intake.

The order further restricts repackaging, relabelling and other packaging changes after manufacture when those changes could affect product quality, safety or traceability.

For brands selling products across multiple countries, existing packaging may therefore need to be reviewed or redesigned for the Philippine market. Companies should not assume that labels prepared for another jurisdiction will automatically meet the local requirements.

Manufacturing Facilities and Contract Producers Face Additional Oversight

The PS licensing framework covers production facilities as well as product compliance. Manufacturers must demonstrate that their facilities have appropriate quality-management systems and testing capabilities.

The rules also address contract manufacturing and packaging operations. These facilities may be subject to registration, audits, production traceability and quality-management requirements.

Companies relying on third-party manufacturers should confirm that the relevant facility can meet the certification conditions and maintain the required documentation. Where testing is outsourced, businesses must use laboratories that satisfy the applicable recognition or accreditation requirements.

Importantly, PS licensing is not simply a one-time product registration. Facilities and products may remain subject to surveillance audits and compliance checks during the licence’s validity period.

This creates an ongoing responsibility for manufacturers and brand owners. Maintaining certification may require continued monitoring of production quality, testing records, packaging information and changes to manufacturing processes.

Existing Products Have a 12-Month Transition Period

The DTI has provided a 12-month transition period to give businesses time to adapt to the new framework.

During this period, companies with products already in the Philippine market can work toward obtaining the necessary PS licence. That preparation may involve laboratory testing, document submissions, manufacturing-facility audits and packaging updates.

Once the transition period ends, nicotine pouches without a valid PS licence will no longer be allowed to be manufactured, imported, packaged, distributed, offered for sale or sold in the Philippines.

The transition period should not be treated as an exemption from all other applicable laws. Companies must continue to comply with existing requirements while preparing for the new certification obligations.

Businesses should also confirm the applicable deadlines and procedural details directly with the DTI and its Bureau of Philippine Standards, particularly if they plan to introduce new products or change manufacturing partners during the transition.

How the New Rules Could Affect Nicotine Pouch Suppliers

The certification requirement could influence several parts of the nicotine pouch supply chain.

Companies selling nicotine pouches internationally should also compare regulatory approaches in other markets, including the UK framework explained in our guide to nicotine pouch laws in England.

Manufacturers may need to invest in testing, documentation and quality-management procedures to demonstrate compliance.

Importers and distributors will need to verify that products originate from appropriately licensed manufacturing facilities. They may also need to coordinate with suppliers to obtain updated technical documents and packaging information.

International brands may need to assess whether their current manufacturing arrangements can satisfy Philippine certification requirements. Products that are compliant in another market will not necessarily qualify automatically under the PS system.

Contract manufacturers and packaging providers should review their traceability procedures, audit readiness and ability to maintain consistent product specifications.

These changes could increase the administrative work involved in launching or maintaining nicotine pouch products in the Philippines. For businesses with established quality systems, however, preparing early may help reduce delays and avoid disruptions when the transition period expires.

Philippines Builds a More Specific Regulatory Framework for Nicotine Pouches

The Philippines already has certification and regulatory arrangements covering products such as vaping devices and heated tobacco equipment. Nicotine pouches differ because they are oral products rather than electronic devices or e-liquids.

As the Philippine nicotine pouch market develops, brands are also expanding their product ranges, as seen in ZYN’s expansion of low-nicotine options in the Philippines.

The new order introduces requirements tailored to their characteristics, with particular attention to nicotine content, chemical parameters, packaging disclosures and manufacturing quality.

The measure follows an earlier DTI consultation on a proposed certification order in April 2026. The September order formalises the move to mandatory PS licensing for nicotine pouches.

It also adds another layer to the regulatory requirements facing companies involved in the international nicotine products market. Businesses will need to consider not only product registration and import procedures but also manufacturing-facility certification and continuing compliance.

Companies seeking further details should consult the Philippine Department of Trade and Industry and the DTI Bureau of Philippine Standards for official information on certification procedures and applicable standards.

What Businesses Should Do Next

Companies supplying nicotine pouches to the Philippines should begin reviewing their compliance position well before the 12-month transition period expires.

Priority actions include checking whether the relevant manufacturing facility can obtain a PS licence, arranging the required product tests, reviewing labels against the new information requirements and preparing documentation for regulatory assessment.

Importers should also communicate with their suppliers early to establish who will handle certification, testing and packaging updates. Clear responsibilities can help prevent delays as the deadline approaches.

The central takeaway is that valid PS licensing will become a key market-access requirement for nicotine pouches in the Philippines. Businesses that prepare their documentation, production facilities and product labels in advance will be better positioned to navigate the new framework.

This article is an independent English-language rewrite for industry news purposes. Businesses should consult the official administrative order and relevant Philippine authorities for the complete legal requirements.

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The changes form part of the Tobacco and Vapes Act 2026. For vape retailers, wholesalers and consumers, the new requirements mean that product sales, marketing campaigns and retail operations will need closer attention to legal compliance.

According to guidance from the UK Department of Health and Social Care, the new provisions apply across England, Wales, Scotland and Northern Ireland, although some existing rules and enforcement arrangements differ between the four nations.

Zero-Nicotine Vapes Will Also Face Age Restrictions

One of the most important changes is the extension of the minimum sales age to all vaping products, including devices and e-liquids that contain no nicotine.

From October 29, retailers will commit an offence if they sell a vaping product to anyone under 18. The rules cover online and physical sales, so e-commerce businesses will also need appropriate age-verification procedures.

In England, Wales and Northern Ireland, the change expands the previous framework, which primarily restricted the sale of nicotine-containing vaping products to adults. Scotland already had age restrictions covering both nicotine and nicotine-free vapes.

The updated framework also covers related vaping components, including coils and pods, under the government’s definition of vaping products.

For retailers, the practical message is straightforward: a product’s nicotine content will no longer determine whether it falls under the new age-of-sale rules.

Nicotine Pouches and Other Nicotine Products Included

The legislation also extends age restrictions to non-medicinal nicotine products that were not covered by the same nationwide age-of-sale framework previously.

Products within the new rules include:

• Tobacco-free nicotine pouches
• Dissolvable nicotine strips
• Nicotine pearls and similar products
• Products containing synthetic nicotine

From October 29, these products cannot legally be sold to customers under 18. The rules apply to both online and offline retailers.

Medical devices and medicinal products are excluded from the relevant restrictions. Licensed nicotine-replacement medicines should therefore be distinguished from consumer nicotine products such as nicotine pouches.

The wider scope reflects a regulatory approach that considers the product category, rather than focusing exclusively on traditional tobacco products or nicotine-containing vapes.

For a closer look at how the legislation affects oral nicotine products, read our guide to nicotine pouch laws in England and the changing requirements for retailers and adult consumers.

Adults Cannot Buy Vapes for Under-18s

The new rules also strengthen restrictions on proxy purchasing. From October 29, an adult aged 18 or over will commit an offence by buying, or attempting to buy, a vaping or nicotine product on behalf of someone under 18.

This means compliance responsibilities extend beyond the retailer completing the transaction. Adults purchasing products for younger people may also face legal consequences.

Retailers should make sure that employees understand the rules and know how to respond to suspected proxy purchases. Clear staff procedures and consistent age checks can help reduce the risk of unlawful sales.

The government’s published guidance states that selling covered products to under-18s can result in a fixed penalty notice or prosecution. The applicable penalties can vary by UK jurisdiction and offence.

Promotional Giveaways and Deep Discounts Face New Limits

Marketing practices will also be affected by the October 29 changes.

It will be an offence to give away a vaping or nicotine product for free when the purpose or effect is to promote that product. The restrictions also cover coupons and substantial discounts when they are used for promotional purposes.

This could affect several common retail marketing activities, including:

• Free vape devices or e-liquids offered to attract customers
• Promotional giveaways at retail locations or events
• Coupons distributed as part of a product campaign
• Substantial price reductions designed to promote vaping or nicotine products

However, the new rules should not be interpreted as a blanket ban on every discount. Whether a price reduction qualifies as substantial depends on the circumstances, including the scale and promotional purpose of the offer.

Certain exemptions may apply to qualifying smoking-cessation programmes operating under formal arrangements with public authorities. Businesses should consult the relevant government guidance before assuming that a promotion is permitted.

Retailers will need to review their advertising materials, loyalty schemes, coupon campaigns and product sampling practices before the rules take effect.

Vending Machines Selling Vapes Will Be Restricted

Another significant change concerns vending machines.

From October 29, the new provisions will prohibit vending-machine sales of covered vaping and nicotine products in the circumstances specified by the legislation. The restrictions also extend to other products covered by the relevant vending-machine rules, including tobacco products, herbal smoking products and cigarette papers.

The rules focus on whether customers can obtain covered products from a machine on the premises. A machine does not necessarily have to be removed if consumers cannot access it and it is used only for permitted staff functions, such as storage or fulfilment.

Businesses operating vending equipment should assess how customers access products, where machines are located and whether their current arrangements comply with the new requirements.

The change adds another compliance consideration for retailers that use automated sales systems or unattended retail locations.

What Vape Retailers Should Do Before October 29

Businesses should begin reviewing their operations before the implementation date rather than waiting until the new rules come into force.

1. Update age-verification procedures. Check that online and in-store sales processes cover nicotine-free vapes as well as the wider range of nicotine products.

2. Train employees. Make sure staff understand the restrictions on underage sales and purchases made on behalf of minors.

3. Audit promotional campaigns. Review free samples, giveaways, coupons and substantial promotional discounts to identify offers that may no longer be permitted.

4. Check vending-machine arrangements. Confirm whether any machines on business premises fall within the new restrictions and make the necessary changes.

5. Review supplier and retailer policies. Wholesalers, distributors and retail partners should understand which products are covered and how the changes affect their respective responsibilities.

The official UK government guidance on selling vaping and nicotine products provides further details on the new age-of-sale rules and promotional restrictions.

Retailers preparing for the new rules should also review our guide to UK e-cigarette retail regulations taking effect on October 29, which explains the practical implications of age verification, promotional giveaways and discount restrictions.

A Wider Regulatory Shift for the UK Vaping Industry

The October 29 measures arrive during a period of broader change for the UK vaping sector. Vaping Products Duty took effect on October 1, 2026, introducing a duty of £2.20 per 10 millilitres of vaping liquid. The new age, promotion and vending-machine provisions follow later in the same month.

Together, these measures create additional responsibilities for manufacturers, importers, distributors and retailers. Businesses may need to reassess pricing, promotional strategies, age checks and the way products are presented and sold.

Further elements of the Tobacco and Vapes Act 2026 depend on additional regulations or implementation steps. Companies should therefore distinguish provisions taking effect on October 29 from measures that require further action before becoming operational.

For consumers, the immediate change is that the minimum age of 18 will apply to a broader range of vaping and non-medicinal nicotine products. For businesses, preparation and accurate interpretation of the rules will be essential to maintaining compliant sales practices.

The key takeaway: October 29, 2026, marks an important date for UK vape regulation. Retailers should review their procedures now, follow official government updates and ensure their sales and marketing practices comply with the rules that apply to their business.

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Under the government’s Budget 2027 measures, the tax burden on a pack of 20 cigarettes in the most popular price category has increased by €1, including VAT, from October 7, 2026. Meanwhile, Ireland plans to raise its E-liquid Products Tax (EPT) from €0.50 to €0.70 per millilitre on January 1, 2027, representing a 40% increase in the rate of the tax.

The changes affect different parts of the nicotine and vaping market. Cigarette and other tobacco duties have already increased, while the higher e-liquid rate is a future measure that manufacturers, importers, distributors, and retailers will need to prepare for.

Cigarette Tax Rises by €1 per Pack

The latest tobacco duty increase took effect on October 7, 2026. For a pack of 20 cigarettes in Ireland’s most popular price category, the government estimates a €1 increase in the tax-inclusive retail price if the full amount is passed on to consumers.

The measure also includes proportional increases for other tobacco products, including cigars, rolling tobacco, and other smoking tobacco. The precise retail impact will depend on the product and how businesses adjust their prices.

According to the Irish parliamentary financial resolution, the government expects the additional tobacco duties to generate approximately €63.1 million in a full year, with a further €5.1 million expected during the remainder of 2026. Officials have presented higher tobacco taxation as part of Ireland’s broader effort to discourage smoking and reduce uptake among younger people.

For consumers, the immediate consequence is a higher tax burden on cigarettes and other tobacco products. For retailers, the change means updating prices and accounting for the revised duty rates.

E-Liquid Tax to Increase from €0.50 to €0.70 per Millilitre

The more significant upcoming change for the vaping sector is the planned increase in E-liquid Products Tax.

For more context on how changing regulations affect the vaping industry, read our guide to vape taxes and regulations in the UK and Europe.

Ireland introduced EPT on November 1, 2025, at a rate of €500 per litre, equivalent to €0.50 per millilitre. Under the Budget 2027 announcement, the rate is due to increase by €0.20 per millilitre to €0.70 per millilitre from January 1, 2027.

That represents a 40% rise in the tax rate. The increase applies to e-liquids used in vaping products, whether or not the liquid contains nicotine. The tax is calculated by volume rather than by nicotine strength.

The following examples show the difference between the current rate and the announced rate:

These figures represent EPT alone, before VAT and other pricing considerations. They should not be interpreted as guaranteed increases in the final shop price of a vape or bottle of e-liquid. The eventual retail impact will depend on how manufacturers, importers, and sellers respond to the higher tax.

Both Nicotine and Nicotine-Free E-Liquids Are Covered

Ireland’s e-liquid tax is based on the product’s volume, not simply on whether it contains nicotine.

The Irish Revenue guidance states that EPT applies to both nicotine-containing and nicotine-free e-liquids used in e-liquid inhalation products. Certain products used exclusively as licensed nicotine-replacement medicines are treated differently under the applicable rules.

This broad scope is important for businesses selling a variety of vaping liquids. A product’s nicotine concentration alone does not determine whether EPT applies, so suppliers need to assess the product category and the relevant tax requirements.

Official guidance also explains that EPT generally becomes payable when a taxable e-liquid product is first supplied in Ireland. Producers and importers making that first supply are typically responsible for registering, accounting for the tax, and meeting the relevant filing obligations. Businesses further down the supply chain should confirm their own responsibilities under the rules.

What the Higher Vape Tax Could Mean for Retail Prices

The increase from €0.50 to €0.70 per millilitre adds €2 in EPT to a 10ml bottle of e-liquid, before VAT. For products sold in different sizes, the additional tax scales with the amount of liquid.

Tax changes are only one factor affecting the final price of vaping products, so readers can also explore our guide to why vape prices are increasing for a broader look at the costs facing the industry.

However, the tax increase does not automatically mean every product’s shelf price will rise by exactly the same amount. Businesses may absorb part of the additional cost, pass it on to customers, or adjust prices in other ways.

Vape retailers and distributors will need to review product pricing, stock planning, and supplier arrangements before the new rate takes effect. Importers and first-supply businesses should also check the latest Revenue guidance to ensure that their registration, records, and tax calculations remain compliant.

For consumers, the practical effect will become clearer as retailers publish prices closer to the implementation date.

A Rapid Change Following the Introduction of EPT in 2025

Ireland’s e-liquid tax was introduced under the Finance Act 2024 and came into effect on November 1, 2025. The planned increase announced in Budget 2027 would therefore raise the rate roughly 14 months after the tax first took effect.

Before the Budget announcement, the government had reported more than €22 million in provisional revenue from EPT since its introduction. The new rate continues Ireland’s move toward a higher tax burden on vaping liquids alongside successive increases in tobacco duties.

The two measures operate on different schedules: the latest tobacco duty rates took effect on October 7, 2026, while the announced higher EPT rate is scheduled for January 1, 2027. Businesses should distinguish between the rules already in force and the upcoming change when planning prices and compliance.

What Businesses and Consumers Should Watch Next

The key date for Ireland’s vaping market is January 1, 2027. Before then, suppliers and retailers should review the final applicable tax requirements, confirm how the new rate affects their products, and prepare for any necessary price changes.

Consumers should compare final retail prices rather than assume the tax increase will be passed on uniformly. Because EPT is volume-based, the additional tax differs according to the amount of liquid in a product.

Ireland’s latest Budget measures increase taxes on both combustible tobacco and e-liquids. The cigarette duty increase is already in effect, while the planned 40% rise in e-liquid tax will add another cost consideration for Ireland’s vaping industry at the start of 2027.

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HM Revenue & Customs (HMRC) issued a reminder on September 1, urging manufacturers, importers, warehouse operators and other businesses involved in the vaping supply chain to complete the necessary registrations, approvals and duty-stamp preparations before the new system takes effect on October 1, 2026.

The changes will affect much more than the price of e-liquid. Businesses will also need to consider production, imports, warehousing, packaging, digital product identification and inventory management.

UK Vaping Products Duty Will Be Charged by Liquid Volume

Under the new Vaping Products Duty system, vape liquid will be taxed according to its volume rather than nicotine concentration.

The standard rate is:

• £0.22 per milliliter
• £2.20 per 10ml

For example, a 2ml prefilled vape cartridge would carry £0.44 in Vaping Products Duty, while a 10ml bottle of e-liquid would generate £2.20 in duty.

The tax applies to both nicotine-containing and nicotine-free vaping liquids. It covers liquid supplied in bottles, cartridges and prefilled vaping products.

However, HMRC has clarified that the duty itself does not determine the final retail price. Whether a business absorbs the additional cost or passes some or all of it through the supply chain is a commercial decision.

As a result, a £2.20 duty charge on 10ml of e-liquid does not necessarily mean that consumers will see a £2.20 increase in the final retail price.

Manufacturers and Warehouses Need the Right Approvals

One of the most important changes for businesses is the introduction of new approval requirements.

From October 1, 2026, businesses manufacturing vaping products in the UK will need the appropriate HMRC approval.

Certain overseas manufacturers with UK representatives will also need to meet the relevant requirements. Businesses operating warehouses that store vaping products under duty-suspension arrangements will likewise need the appropriate authorization.

For products manufactured in the UK, the duty liability generally arises when the product is manufactured unless it immediately enters an approved duty-suspension arrangement.

Imported vaping products are generally subject to duty when they are imported and released into the UK market. However, businesses may be able to defer the duty when products enter an approved customs warehouse or another qualifying duty-suspension arrangement.

HMRC has warned that businesses without the required approvals after October 1 could be prevented from legally manufacturing affected products and could face business disruption as well as civil or criminal penalties.

Digital Duty Stamps Will Track Vape Products

The new tax system also introduces a dedicated UK Vaping Products Duty, creating a digital identification and tracking layer for products sold in the UK.

A duty stamp must be attached to the outermost retail packaging. It must also be applied in a way that causes the packaging or stamp to be damaged when the package is opened.

Digital duty stamps contain a scannable code that can be used to authenticate products and support supply-chain tracking.

Approved businesses will need to activate digital stamps when applying them and provide information associated with the product. This can include:

• Business identification
• Brand
• Product type
• Liquid volume
• Flavor
• Nicotine concentration

The system can also record important supply-chain events, including when a stamp is applied, when goods move under duty suspension and when products are released into the UK market.

This means the new scheme is more than a tax-collection mechanism. It will also create a digital identification and traceability system for vaping products entering the UK market.

Transitional Stamps Will Remain Available Through 2026

HMRC has introduced transitional arrangements to give businesses time to move from the old system to digital duty stamps.

Approved manufacturers, UK representatives of overseas manufacturers and warehouse operators can purchase transitional duty stamps until November 30, 2026. These stamps can then be applied until December 31, 2026.

Digital duty stamps became available from September 1, 2026, allowing approved businesses to begin using the new system before the October tax deadline.

There is an important restriction, however: products carrying either transitional or digital duty stamps cannot be released onto the UK market before October 1, 2026.

From January 1, 2027, businesses will no longer be allowed to apply new transitional stamps. Digital duty stamps will become the required option for new applications.

Retailers Get a Six-Month Window for Existing Stock

Retailers and wholesalers have been given additional time to sell certain inventory that was already in the UK before the new duty-stamp requirements took effect.

Vaping products that were manufactured or imported into the UK before October 1, 2026 can remain in retail and wholesale inventory without a duty stamp until March 31, 2027, provided the products otherwise meet the relevant requirements.

The situation is different for products manufactured or imported from October 1 onward. New products entering the UK market will need to comply with the new duty-stamp requirements.

Retailers and wholesalers should therefore maintain documentation showing when unstamped inventory was manufactured or imported. HMRC specifically points to records such as:

• Invoices
• Delivery notes
• Supplier information
• Other documents showing the relevant supply date

Businesses that only wholesale or retail products on which the applicable duty has already been paid generally do not need to apply for Vaping Products Duty or duty-stamp scheme approval themselves. However, they remain responsible for checking the compliance status of their suppliers and inventory.

April 1, 2027 Marks the Final Transition

The most important deadline for retailers and wholesalers comes on April 1, 2027.

From that date, vaping products circulating in the UK market and not held under duty suspension must carry a valid vaping duty stamp.

Businesses will no longer be permitted to sell affected products without the required stamp.

Any remaining unstamped stock at the end of the transition period may need to be returned to suppliers, exported, destroyed or otherwise dealt with through a legally permitted process.

HMRC warns that non-compliant businesses could face enforcement action, including seizure of products and financial penalties. More serious cases could lead to criminal proceedings, with potential consequences including an unlimited fine, imprisonment or both.

UK Vape Tax Expected to Raise More Than £550 Million a Year

The Vaping Products Duty was originally announced as part of the UK’s Autumn Budget 2024.

The government has presented the measure as part of a broader tobacco and nicotine policy framework. Its stated objectives include addressing youth vaping, supporting public-health goals and maintaining a tax distinction between traditional tobacco products and vaping products.

The UK government releasing UK vaping regulations continues to state that vaping is less harmful than smoking and can help adult smokers quit, while children and non-smokers should not vape.

According to UK government estimates, Vaping Products Duty could generate more than £550 million in annual revenue by the 2030–31 financial year.

What Vape Businesses Should Do Before October 1

With the implementation date approaching, the new UK vape tax represents a significant operational change for the entire supply chain.

Manufacturers and importers need to pay particular attention to their HMRC approvals, duty calculations and product registration requirements. Warehouse operators should review their duty-suspension arrangements, while retailers and wholesalers need to establish which existing products qualify for the transition period.

Packaging and data systems may also require changes because digital duty stamps introduce additional product information and traceability requirements.

For businesses operating across the UK vaping market, October 1, 2026 is therefore more than a new tax deadline. It marks the beginning of a new compliance framework covering taxation, product identification and supply-chain tracking.

With only one month remaining, businesses that have not yet completed their preparations have limited time to address registration, approvals, duty-stamp implementation and inventory records before the new rules come into force.

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Although the proposal, titled “Establishment Registration and Product Listing for Tobacco Products,” is still undergoing the rulemaking process and may change before being finalized, industry experts believe it provides a clear indication of the FDA’s future regulatory direction. For manufacturers outside the United States—particularly Chinese e-cigarette companies—the proposal suggests that market access will increasingly depend not only on product authorization but also on the transparency and compliance of the entire manufacturing and supply chain.

Expanding FDA Oversight to Overseas Manufacturers

Under the proposed regulation, foreign companies that manufacture, prepare, compound, process, or intend to export tobacco products to the United States would be required to register with the FDA and submit detailed product listing information.

According to the FDA, the objective is to improve visibility into overseas manufacturing operations, strengthen enforcement against unauthorized tobacco products—including unauthorized e-cigarettes—and support inspections of production facilities located outside the United States.

Currently, the FDA has limited direct oversight of foreign tobacco manufacturers. While many overseas companies already comply with domestic production and export regulations in their home countries, the FDA lacks a dedicated registration system that provides comprehensive information about overseas facilities supplying the U.S. market. The proposed rule is intended to close that gap.

Building on Existing Legal Authority

The proposal is not an entirely new regulatory concept. It draws its legal authority from the Family Smoking Prevention and Tobacco Control Act, enacted in 2009, which requires U.S. tobacco manufacturers to register with the FDA and list their products.

Although the law has long authorized the FDA to extend similar requirements to foreign manufacturers, implementing regulations have never been issued. The current proposal would finally establish that framework, bringing overseas manufacturers under a registration system comparable to that already applied domestically.

Applying Regulatory Practices from Medical Devices

Regulatory experts suggest the FDA is borrowing established compliance practices from other highly regulated industries.

Kristina Haysmer, Vice President of Quality and Compliance Consulting at Accorto Regulatory Solutions, notes that many elements of the proposal resemble long-standing FDA procedures used for pharmaceuticals and medical devices.

These include:

• Registration of manufacturing facilities
• Identification of parent and affiliated companies
• Electronic filing requirements
• Foreign establishment registration timelines
• Appointment of qualified U.S. representatives

While tobacco products remain subject to their own legal standards, the administrative framework increasingly mirrors regulatory systems already familiar to companies operating in the medical device and pharmaceutical sectors.

Registration Is Only the Beginning

Industry experts caution that registration should not be viewed as a simple paperwork exercise.

According to Haysmer, the proposed rule may represent the foundation of a much broader compliance system, requiring companies to develop more structured quality management practices than many tobacco manufacturers have previously maintained.

One important element is the requirement for qualified U.S. representatives. Rather than appointing freight forwarders or distributors, companies are expected to designate individuals or organizations capable of communicating effectively with FDA regulators during inspections and compliance reviews.

Connection to Future Manufacturing Standards

The proposal also appears closely linked to the FDA’s previously proposed Tobacco Product Manufacturing Practice (TPMP) regulations, which remain under review.

Experts believe the two initiatives are designed to complement one another.

In practical terms:

• Registration identifies who is manufacturing tobacco products.
• TPMP would establish how those manufacturers are expected to operate.

Together, these measures would move tobacco regulation toward a structure similar to that used for medical devices, where facility registration and quality management systems function as integrated components of regulatory oversight.

Compliance Extends Across the Entire Supply Chain

The proposal also reflects the FDA’s broader approach to supply chain accountability.

Rather than focusing solely on finished products, the emerging regulatory framework increasingly encompasses:

• Manufacturing facilities
• Product specifications
• Import procedures
• Quality systems
• Supply chain documentation
• Distribution channels
• Marketing practices
• Retail compliance

As regulatory obligations expand across multiple stages of the supply chain, compliance failures by one participant could have implications for manufacturers, specification developers, importers, distributors, retailers, and brand owners alike.

What Overseas Manufacturers Should Do Now

Although the rule has not yet been finalized, regulatory specialists advise companies not to wait before preparing.

Key priorities include:

• Determining whether company facilities or business entities fall within the FDA’s expanded definition of a manufacturer.
• Identifying an experienced U.S. regulatory representative.
• Reviewing documentation and quality management systems.
• Preparing manufacturing facilities for potential FDA inspections.
• Clarifying supplier responsibilities and contract manufacturing arrangements.

For larger manufacturers with existing regulatory teams, preparation may involve refining internal procedures and supply chain documentation. Smaller manufacturers and exporters, however, may need to establish entirely new compliance systems to meet future FDA expectations.

PMTA Requirements Remain Unchanged

Importantly, registration under the proposed rule would not replace existing FDA premarket authorization requirements.

Manufacturers seeking to market new tobacco or vaping products in the United States would still need to comply with the Premarket Tobacco Product Application (PMTA) process or another applicable marketing authorization pathway.

Registration is therefore expected to function as an additional layer of regulatory oversight rather than an alternative route to market approval.

Looking Ahead

Although the FDA’s proposal remains subject to public comment and revision, it sends a clear message about the future direction of U.S. tobacco regulation.

For international manufacturers, particularly those supplying the U.S. vaping market, compliance is evolving beyond product authorization alone. Increasingly, regulators are focusing on the transparency, traceability, documentation, and operational integrity of the entire supply chain.

If finalized, the new registration framework would represent a significant step toward a more comprehensive regulatory model—one in which manufacturing quality systems, supply chain governance, and regulatory readiness become as important as the products themselves. Companies that begin strengthening their compliance infrastructure now are likely to be better positioned as the FDA continues expanding oversight of the global tobacco and nicotine industry.

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Led by the Department of Health and Social Care (DHSC), the consultation outlines a series of measures that would reshape how vaping products are marketed and sold across the UK. If adopted, the new rules could have far-reaching implications for manufacturers, retailers, and consumers.

Plain White Packaging Proposed for E-Cigarettes

One of the most significant proposals is the introduction of standardized white packaging for e-cigarette products.

Under the consultation, manufacturers would be required to use white packaging with strict limitations on the use of colors, images, logos, typography, and branding elements. Product information would also need to follow standardized presentation rules.

The proposal follows the UK’s introduction of standardized tobacco packaging in 2017, a policy that public health officials say helped reduce the visual appeal of cigarettes, particularly among younger audiences.

According to the DHSC, brightly colored packaging and prominent branding may increase the attractiveness of vaping products to children and teenagers. Standardized packaging is intended to minimize these marketing influences while maintaining clear product identification for adult consumers.

If implemented, manufacturers would need to redesign product packaging across the UK market, including adjustments to color schemes, visual branding, and label layouts.

Restrictions on Device Colors

The consultation also extends beyond packaging to the appearance of vaping devices themselves.

The UK government is proposing to limit the colors of e-cigarette devices to black, white, or grey, eliminating many of the bright and colorful finishes currently available.

This proposal reflects a broader regulatory approach that considers the product’s physical appearance as part of its overall marketing appeal. Regulators argue that colorful devices may be particularly attractive to younger users and therefore warrant additional restrictions.

Simpler Flavor Names Under Consideration

Flavor descriptions are another major focus of the consultation.

Rather than banning fruit or sweet flavors outright, the government is proposing restrictions on how flavors are named and marketed.

Under the proposal, flavor names would need to use simple, descriptive terms such as “Apple”, while names referencing candies, desserts, soft drinks, or alcoholic beverages could be prohibited.

The objective is to remove branding and marketing language that may appeal disproportionately to children without necessarily eliminating the flavors themselves.

For vaping companies, the changes could require extensive revisions to:

• Flavor names
• Packaging text
• Product descriptions
• Marketing materials
• Online product listings

Retail Display Rules Could Become More Restrictive

The consultation also seeks feedback on new rules governing how vaping products are displayed in retail environments.

One option under consideration would require e-cigarettes to be kept out of direct customer view, similar to existing regulations covering tobacco products in the UK.

If adopted, retailers may no longer be permitted to display vaping products prominently behind counters or on store shelves, reducing the visibility of these products to children and adolescents.

The proposal aims to limit young people’s exposure to vaping-related marketing while preserving adult access through retailer assistance.

Consultation Also Covers Tobacco Products

Although much of the public attention has focused on e-cigarettes, the consultation also includes additional measures affecting traditional tobacco products.

Among the proposals are:

• Introducing informational inserts inside cigarette packs to encourage smoking cessation.
• Extending standardized packaging requirements to all tobacco products, including cigars and rolling papers.
• Removing exemptions that currently allow tobacco products to be openly displayed in airports and duty-free stores, bringing them under the same concealed display requirements as other retail outlets.

These proposals reflect the government’s broader strategy to strengthen tobacco control alongside tighter regulation of nicotine products.

A New Phase of UK Vape Regulation

The consultation follows a series of recent policy changes aimed at reshaping the UK’s vaping market.

The government has already confirmed a ban on the sale of disposable e-cigarettes and enacted the Tobacco and Vapes Act 2026, which provides ministers with expanded powers to regulate vaping products and other nicotine-containing products.

Rather than focusing solely on product availability, the latest consultation shifts attention to the details of product presentation and marketing. The emphasis is on reducing features that could attract underage users while maintaining vaping as a harm-reduction option for adult smokers who are trying to quit combustible tobacco.

Potential Impact on the Industry

If the proposed regulations are adopted, manufacturers and retailers could face substantial operational changes.

Potential impacts include:

• Redesigning product packaging to comply with standardized formats.
• Limiting device color options.
• Renaming flavors to meet new descriptive standards.
• Revising marketing and branding strategies.
• Updating retail merchandising and product displays.

Compared with outright flavor bans implemented in some jurisdictions, the UK’s approach focuses more narrowly on restricting marketing techniques and visual elements considered particularly attractive to young people.

Balancing Youth Protection and Harm Reduction

The consultation reflects the UK’s continued effort to balance two public health objectives: preventing youth vaping while preserving access to less harmful alternatives for adult smokers.

UK public health authorities continue to emphasize that while e-cigarettes are not risk-free, current evidence indicates they are substantially less harmful than combustible cigarettes and can support smoking cessation for many adult smokers.

Whether the proposed restrictions achieve that balance will become clearer after the consultation concludes.

Looking Ahead

The consultation will remain open for 12 weeks, during which industry stakeholders, healthcare professionals, retailers, and members of the public will have the opportunity to submit feedback.

The government’s final decisions will determine how e-cigarettes can be packaged, named, displayed, and marketed in the UK in the coming years. Given the UK’s influence on tobacco and nicotine regulation, the outcome may also serve as an important reference point for policymakers across Europe and other international markets considering similar restrictions on vaping product marketing.

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The measures reflect a broader trend across the United States, where state governments are increasingly focusing not only on the products themselves but also on how vaping products are sold and distributed. The new rules are intended to enhance retail compliance, discourage underage access, and strengthen oversight of the state’s vaping market.

$1,000 Annual Tax for Vape Retailers

One of the most notable provisions in North Carolina’s newly approved $34.4 billion state budget is the introduction of a $1,000 annual tax on e-cigarette retail stores.

The tax is expected to increase operating costs for businesses that specialize in vaping products.

Local vape shop owner Jeremy Ridgeway said the additional tax could eventually contribute to higher prices for consumers, although he indicated that businesses would comply with the new requirements as long as the regulatory burden remains manageable.

Supporters of the measure argue that the tax will help fund regulatory oversight while encouraging greater accountability within the retail sector.

Mandatory Verification of Customers Aged 21 and Over

The new legislation also strengthens age verification requirements for all e-cigarette purchases.

Under the updated rules, retailers must verify that customers are at least 21 years old before completing a sale, reinforcing the federal minimum age established under U.S. tobacco regulations.

According to Ridgeway, his business has voluntarily enforced a 21-and-over sales policy since 2018. However, he noted that compliance has not always been consistent across all retailers.

He believes standardized age verification requirements will help create a more level playing field while reducing youth access to nicotine products.

Calls for Broader Nicotine Regulation

While the new measures focus primarily on vaping products, some public health advocates believe the regulatory framework should extend further.

Local high school student and tobacco control advocate Will Hopper has argued that similar retail regulations should also apply to other nicotine products, including:

• Traditional cigarettes
• Cigars
• Nicotine pouches
• Other smokeless tobacco products

Hopper also supports proposed legislation known as “Solly’s Law,” which would further strengthen tobacco regulation through additional licensing requirements for retailers and other measures aimed at preventing youth access.

A Shift Toward Retail Compliance

North Carolina’s latest policy illustrates an evolving approach to vaping regulation in the United States.

Historically, many regulatory efforts focused on:

• FDA product authorization
• Restrictions on flavored vaping products
• Youth prevention initiatives
• Product safety standards

More recently, however, several states have expanded their focus to include the retail environment by introducing measures such as licensing requirements, retailer taxes, and stricter age verification systems.

This shift reflects growing recognition that retail compliance plays a key role in enforcing existing tobacco and nicotine regulations.

Potential Impact on the Industry

The new rules are expected to affect vape retailers in several ways.

Businesses may face higher operating expenses due to:

• The new annual retailer tax
• Enhanced compliance procedures
• Employee training for age verification
• Administrative and record-keeping requirements

For smaller independent retailers, these additional costs could present operational challenges, while larger chains may be better positioned to absorb the financial impact.

At the same time, consistent statewide age verification standards may improve regulatory certainty and create more uniform enforcement across the industry.

A Broader National Trend

North Carolina’s action highlights a broader trend in U.S. vaping regulation, where policymakers are increasingly shifting from product-focused restrictions toward comprehensive retail oversight.

Rather than relying solely on product approvals or flavor bans, many states are strengthening controls over how vaping products are marketed, sold, and distributed.

As governments continue to balance public health priorities, youth prevention efforts, and industry oversight, retail compliance is becoming an increasingly important component of vaping regulation.

Looking Ahead

The new North Carolina regulations mark another step in the ongoing evolution of U.S. e-cigarette policy. By introducing a dedicated retailer tax and mandatory age verification for customers aged 21 and older, the state is placing greater responsibility on retailers to ensure compliance with tobacco control laws.

Whether additional states adopt similar retail-focused measures will be an important trend to watch, as policymakers across the United States continue to refine their approaches to regulating nicotine and vaping products in an increasingly complex marketplace.

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The legislation reflects Hawaii’s broader efforts to strengthen oversight of vaping products by aligning state regulations more closely with the U.S. Food and Drug Administration’s (FDA) authorization process while also addressing environmental concerns associated with disposable devices.

FDA Authorization Becomes a Key Market Requirement

One of the newly enacted laws, HB1573, requires manufacturers of e-cigarettes and e-liquids sold in Hawaii to demonstrate that their products comply with both state and federal regulations.

Under the new rules, manufacturers must submit annual certifications to the Hawaii Department of the Attorney General, confirming that each product has received an FDA Marketing Granted Order (MGO) or otherwise meets applicable legal requirements.

To improve transparency and enforcement, Hawaii plans to establish a publicly accessible product directory listing all vaping products and manufacturers authorized for sale within the state.

Retailers that sell products not included in the official directory may face enforcement actions and financial penalties.

State Representative Scot Matayoshi emphasized that the legislation is not intended to prohibit vaping products entirely but rather to significantly narrow the range of products that can be legally sold.

Disposable Vapes to Be Banned in 2027

A second measure, SB2175, introduces a statewide ban on the sale of most disposable e-cigarettes beginning January 1, 2027.

The legislation primarily targets disposable vaping products containing lithium-ion batteries, citing concerns related to both youth access and environmental waste.

State lawmakers argue that single-use vaping devices contribute to electronic waste while also remaining particularly popular among underage users.

Businesses that continue selling prohibited disposable products after the ban takes effect may be subject to penalties under state law.

FDA-Authorized Exceptions Remain

The legislation includes limited exceptions for disposable products that have received formal authorization from the FDA.

For example, products such as the NJOY DAILY, which has obtained an FDA Marketing Granted Order, are expected to remain eligible for sale under Hawaii’s new regulatory framework.

This distinction highlights Hawaii’s focus on restricting unauthorized products rather than imposing a blanket ban on all disposable vaping devices.

A Shift Toward Product Access Management

Hawaii officials have stated that the objective of the new laws is not to eliminate vaping products from the market, but to reduce the availability of unauthorized products through stricter regulatory oversight.

Because only a relatively small number of vaping products have received FDA marketing authorization, the new rules are expected to significantly reduce the availability of many flavored products that currently lack federal approval.

State policymakers believe that limiting access to unauthorized vaping products may help reduce youth exposure while strengthening overall consumer protections.

Potential Impact on the Vaping Industry

The new legislation is likely to have significant implications for manufacturers, distributors, and retailers operating in Hawaii.

Companies seeking to remain in the state’s market may face additional compliance requirements, including:

• Annual regulatory certifications
• Documentation demonstrating FDA authorization
• Ongoing reporting obligations
• Increased compliance and administrative costs

Manufacturers that currently rely heavily on disposable products may also need to adjust their product portfolios by expanding offerings such as:

• Rechargeable vaping devices
• Refillable pod systems
• FDA-authorized products
• Other compliant alternatives

A Broader Trend in U.S. Regulation

Hawaii’s new laws illustrate a broader evolution in U.S. vaping regulation.

Rather than relying solely on age restrictions or sales limitations, some states are increasingly adopting product access management strategies that tie market eligibility directly to FDA authorization.

At the same time, policymakers are also placing greater emphasis on environmental sustainability by targeting disposable products that generate significant electronic waste.

As regulators continue balancing public health objectives, youth prevention efforts, and environmental considerations, Hawaii’s approach may serve as a model for other states considering similar legislation.

Looking Ahead

The implementation of HB1573 and SB2175 marks one of the most comprehensive changes to Hawaii’s vaping regulations in recent years. By requiring FDA-authorized products and phasing out most disposable e-cigarettes, the state is narrowing the range of products available while encouraging greater regulatory compliance across the industry.

Whether other U.S. states adopt comparable policies remains to be seen, but Hawaii’s latest legislation underscores a growing trend toward stricter oversight of vaping products and a stronger reliance on federal authorization standards as a prerequisite for market access.

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The latest update includes several manufacturers with Chinese ties, including Shenzhen Smoore Technology Limited, Shenzhen IVPS Technology Co., Ltd., YME Technology Limited, and Boulder International, a company with research, development, and manufacturing operations connected to China.

The development marks another milestone in the implementation of Pennsylvania’s Act 57 of 2025, while also highlighting a broader shift in U.S. vaping regulation: state authorities are increasingly focusing on manufacturers—not just consumer-facing brands—as part of market access oversight.

Pennsylvania’s ENDS Directory Moves Into the Implementation Phase

Signed into law in late 2025, Act 57 of 2025 established Pennsylvania’s ENDS Directory, a state-level certification system governing the sale of e-cigarette products.
Under the legislation, manufacturers wishing to sell ENDS products in Pennsylvania must submit certification materials to the Pennsylvania Office of Attorney General. Only products approved through this process will be eligible for legal sale within the state.

The Attorney General officially launched the ENDS Directory website on June 20, publishing the first Pending Certifications list alongside it.

As of the latest update on June 26, no manufacturer had yet completed the certification process and entered the state’s official directory. Instead, all 23 listed manufacturers remain under review.

Beginning October 19, 2026, products not included in the official ENDS Directory will become subject to state enforcement measures, making the pending list an important indicator of future legal market access.

Unlike the U.S. Food and Drug Administration’s Premarket Tobacco Product Application (PMTA) process, which evaluates the scientific suitability of products before they enter the market, Pennsylvania’s ENDS Directory functions as a state-level market access system. Manufacturers must satisfy both federal and state regulatory requirements to continue selling products in Pennsylvania.

Chinese-Linked Manufacturers Gain Visibility

Among the manufacturers currently under review are several companies with Chinese operations or ownership, reflecting the significant role Chinese manufacturers continue to play in the global vaping supply chain.

Unlike previous regulatory efforts that often emphasized consumer brands, Pennsylvania’s certification process identifies the manufacturer as the primary regulatory entity.

One notable example is Shenzhen Smoore Technology Limited, which appears as the listed manufacturer for Logic, the vaping brand owned by Japan Tobacco International (JTI).

Another is Shenzhen IVPS Technology Co., Ltd., which is listed as the manufacturer behind SWFT, a disposable vape brand that has expanded rapidly in North America in recent years.

The OXBAR brand is represented by YME Technology Limited, a Hong Kong-registered company. Public records indicate that OXBAR products are operated by a Shenzhen-based company and that YME Technology has previously appeared as the responsible manufacturer for OXBAR products registered under the European Union’s Tobacco Products Directive (TPD) framework. Its appearance in Pennsylvania suggests the company is extending its compliance efforts into the U.S. regulatory system.

Meanwhile, Boulder International, listed as the manufacturer for both Boulder and Rock, represents a cross-border business model. While the company operates its brand and commercial activities in the United States, it maintains close ties to research, development, and manufacturing operations in Shenzhen. Boulder has also previously pursued FDA PMTA submissions for tobacco- and mint-flavored vaping products.

Regulation Expands Beyond Consumer Brands

For years, discussion surrounding U.S. vaping regulation has largely centered on consumer brands such as JUUL, Vuse, and NJOY, with attention focused on whether their products obtained FDA marketing authorization.

Pennsylvania’s ENDS Directory reflects a different regulatory approach.

Instead of concentrating solely on the brands visible to consumers, the state places regulatory responsibility directly on manufacturers, requiring them to submit certification materials and undergo review before their products can legally enter the market.

The shift suggests state regulators are extending oversight further upstream in the vaping supply chain, placing greater emphasis on manufacturing entities responsible for product production and compliance.

Growing Importance of State-Level Compliance

For manufacturers supplying the U.S. market, the evolving regulatory landscape presents new compliance challenges.

Meeting FDA requirements—including the PMTA process—remains essential. However, companies must now also monitor individual state certification systems, each of which may impose additional requirements for legal market access.

As more U.S. states establish ENDS directory programs, state-level compliance is becoming an increasingly important component of market strategy for both domestic and international manufacturers.

A Structural Shift in U.S. Vape Regulation

Pennsylvania’s updated Pending Certifications list offers more than a snapshot of companies currently under review—it reflects a broader transformation in the U.S. regulatory framework for vaping products.

In recent years, several states have introduced ENDS Directory systems that operate alongside FDA oversight, effectively creating an additional layer of state-level market regulation.

Pennsylvania, one of the largest states to implement such a system, is emerging as an important case study in how these policies may shape the future of the industry.

The participation of multiple Chinese-linked manufacturers also underscores the increasingly direct role global suppliers are playing within U.S. regulatory processes.

If similar directory systems continue to expand across the country, the U.S. vaping market could increasingly operate under a dual compliance model: federal scientific review through the FDA and state-level market access through ENDS directory certification. For manufacturers worldwide, success in the U.S. market may increasingly depend on navigating both regulatory pathways simultaneously.

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