Checking the store level on Lazada is a simple process that can be completed in a few easy steps. To begin, log in to your Lazada Seller Center account and navigate to the “My Account” option located in the left menu bar.
Upon clicking on “My Account,” you will be directed to a page where various modules and settings are displayed. Look for the “Store Rating” module, which provides valuable insights into your store’s performance across different aspects and reveals your current store level.
Lazada has five distinct store levels: novice, ordinary, excellent, gold, and diamond. Each level is represented by a corresponding icon and color, allowing you to quickly identify your current standing on the platform.
In addition to viewing your overall store rating and level, you can also delve into the specific ratings for different aspects of your store. These ratings encompass various factors such as sales, order volume, return rate, cancellation rate, dispute rate, evaluation rate, favorable rate, and response rate.
It’s important to note that these ratings are based on the data from the past 30 days and are subject to change over time. By closely examining these ratings, you can identify areas where your store is excelling and areas that require improvement.
If you aspire to enhance your store level on Lazada, it is crucial to enhance your ratings in all aspects. Consider implementing the following strategies to achieve this goal:
Increase sales and order volume: Boosting sales and order volume directly contributes to improving your store level. Optimize your product titles, descriptions, images, and prices to enhance the attractiveness and conversion rate of your products. Participate in various activities and promotions offered on the Lazada platform to increase exposure and sales opportunities for your products.
Reduce return rate, cancellation rate, and dispute rate: These indicators reflect the quality of your products and the level of service provided. Ensure strict control over product quality, update inventory and logistics information promptly, and respond actively to buyer inquiries and complaints. Strive to find amicable solutions with buyers to minimize return, cancellation, and dispute rates.
Improve the evaluation rate and favorable rate: Increasing the added value of your products can positively impact your store’s rating. Consider offering gifts, coupons, or gift boxes to enhance customer satisfaction. Personalize your service by sending thank-you notes, requesting feedback, and providing after-sales support. Actively invite buyers to leave reviews and respond to each review promptly.
Enhance response rate: The response rate is an indicator of your responsiveness and attitude toward buyer inquiries and complaints. Treat every buyer’s voice as important and aim to provide professional and polite responses promptly.
Conclusion
Checking your store level on Lazada is a straightforward process that can be completed through the Lazada Seller Center. By examining the ratings and understanding your store’s performance across various aspects, you can gain valuable insights into your strengths and areas for improvement.
To improve your store level, focus on increasing sales and order volume, reducing return, cancellation, and dispute rates, improving evaluation and favorable rates, and enhancing your response rate to buyer inquiries. By implementing these strategies, you can elevate your store’s performance on the Lazada platform and attract more customers, leading to increased success as a seller.
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