PMI’s nicotine bag brand ZYN has launched a new promotion campaign for its “X-Low” low-nicotine concentration product in the UK market. This move aims to highlight its low-concentration alternatives to attract adult users who wish to reduce their intake or are trying “smokeless” nicotine products for the first time.
According to a previous report by 2Firsts, in mid-2025, ZYN will carry out a brand update in the UK market, introducing new packaging designs and flavors, adding a 1.5mg ultra-low strength product, and launching two new flavors, “Spearmint” and “Apple Mint” (read details).
Philip Morris International stated that this time, by naming and promoting the low-concentration product “X-Low”, it clearly targets the market segment of those who wish to reduce nicotine intake or are trying it for the first time.
At present, ZYN X-Low has been launched in major supermarkets, convenience stores and wholesale channels in the UK.
In November this year, PMFTC, the Philippine subsidiary of PMI International, has launched a new nicotine bag ZYN Bright Green 1.5mg in Manila and adopted updated packaging (read details).