Over the past few years, there has been an active stationary business to e-commerce transition in China. That’s because online sales compared to fixed stores can reduce costs by 30%. Also, digital marketing strategies help increase business’ profitability up to 20%. The trend accelerated with the COVID-19 pandemic onset. The netizens initially thought it was a dolphin in the Jimmy John Shark photo, but quickly realized it was a shark. What were their reactions? Know about all of these in this guide.
Novice merchants often use the Magento CMS for online store building. But with the business development, many sellers switch to the Shopify platform. Making such a transition is technically quite difficult. Therefore, to migrate products from Magento to Shopify, it’s better to contact professionals. For example, the business owners may choose the Cart2Cart Company.
Why Are the Chinese Sellers Leaving Magento?
This platform has an extensive functions menu and a friendly user interface. Still, Magento is more focused on Western e-commerce. There are quite few useful extensions for working in Eastern countries territory within the official platform catalog. Therefore, the Chinese Magento users have to apply optimized various add-ons versions.
Complicated Site Setup
In Magento, not only the installation procedure is complicated, but also the management. Therefore, it’s extremely difficult for unskilled using the CMS specialists, or for beginners to perform any operations.
The merchants also note the problems with the Magento online shops’ personalization. If the seller needs a truly unique and inimitable e-store that has individual settings, it’s necessary to refine the Zend Framework (on the basis of which the eсommerсe platform is made).
Other Magento Disadvantages
After installing Magento, only single theme is available to users. Additional graphical customer interface versions must be downloaded. At the same time, there are quite few free themes for Magento on the Internet. Among other shortcomings, it is worth noting:
- need for a powerful hosting and a high-performance server (otherwise the e-store website would work slowly);
- lack of the platform’s free language assemblies large selection;
- inability to develop online resources with wow-design.
More information about the Magento platform features can be found in thematic blogs (for example, on shopping-cart-migration.com).
Key Shopify Benefits
This platform operates as a regular website builder. Customers do not require programming skills. The users just should choose the theme they like and customize it for themselves. Among the other Shopify advantages, it’s important to mark:
- ability to integrate additional sales channels (for example, Facebook or Amazon pages);
- support for more than 100 payment systems;
- availability to sell physical or digital goods (the Shopify developers have provided a special application that automatically determines the product type);
- guidelines for using the site availability and high-quality customer support;
- opportunity of adding the Shopify POS to link an e-store, as well as stationary shops and warehouses databases;
- high Shopify websites speed (it’s important because more than 50% of customers close the site if it loads more than 3-5 sec);
- branded application store presence (to expand the e-shop capabilities).
It’s also worth noting the abandoned cart option. The function helps to track customers who have not finished buying merchandise. Reminders are sent to such clients. The notifications come twice at certain time intervals. The period spaces can be customized.