According to “Oricon News”, Japan Tobacco Corporation (JT) announced that It will collaborate with two major music festivals in JAPAN at the end of the year – “COUNTDOWN Japan 25/26” (December 27th to 31st) and “FM802 ROCK FESTIVAL RADIO CRAZY 2025” (December 26th to 29th). And a specially designed smoking area will be set up on site.
In this area, JT will provide smokers over 20 years old with a smoking space called “Ploom LOUNGE” where they can use heated tobacco and traditional paper cigarettes. With the theme of “AURA Stardust”, it will create an immersive experience environment in the style of a space journey. Trial smoking and sales of the heated tobacco equipment Ploom AURA are simultaneously available on site.
As part of the collaboration, JT specially produced a limited edition Ploom AURA front panel, with 4 for each of the two music festivals, totaling 8. Users who own Ploom AURA devices or consumers who purchase devices at the venue can exchange the limited front panel with their own panels for free at the Ploom LOUNGE.
In addition, the front panel of the “FM802 ROCK FESTIVAL RADIO CRAZY 2025” music festival collaboration will also be selected through the member platform Ploom CLUB. The event period is from December 9th to 25th. Details can be found on this platform.