The U.S. Food and Drug Administration (FDA) has updated its official website list of “Authorized Nicotine Pouches Products”, disclosing ON! The ® PLUS nicotine bag product has passed the PMTA (Pre-Market Application for Tobacco Products) review and obtained the Marketing Granted Order (MGO), and is permitted to be legally sold in the US market.
Based on the latest authorization information disclosed by the FDA, 2Firsts Comprehensive on! According to the official website and public channels, 6 ON! Products that have passed the PMTA review and obtained the MGO are available. The core configuration and parameters of the ® PLUS nicotine bag product have been systematically sorted out. The specific situation is as follows.
Two nicotine intensities of 6/9mg, three flavors of mint, Holly and tobacco
Judging from the parameters of the authorized products, the above six ON! Models ® PLUS nicotine bags all adopt Slim slim bag type and use FlexTech (Flexible Pouch Technology) elastic bag body material; The single can specification is 20 nicotine bags. In terms of nicotine intensity, the product covers two gradients: 6 mg (regular) and 9 mg (strong).
In terms of flavor configuration, these six products that have obtained MGO mainly focus on traditional flavor types such as Mint (mint), Wintergreen (wintergreen), and Tobacco (tobacco). The overall flavor structure is relatively conservative and conforms to the mainstream acceptance range of nicotine bag flavors under the current US regulatory environment.
Channel information shows, ON! The ® PLUS nicotine bag is produced by Helix AB of Sweden, and the brand operation and commercial layout in the US market are carried out by Altria Group, Inc. The current main sales markets for the product are the United Kingdom and the United States, and it is also circulated in other European countries’ markets.