Recently, the famous global market research company Counterpoint Research released the global smartwatch survey report for the first quarter of 2019. According to the report, global smartwatch shipments increased by 48% year-on-year in the first quarter of this year and continue to maintain an explosive situation. Huami Technology’s own brand AMAZFIT products are outstanding, and in just over two years after the release, they have successfully ranked among the top five in the world.
The entire smart wearable market, including smartwatches, has grown rapidly in recent years. According to IDC, global wearable devices grew by 31.4% in the 4th quarter of 2018, a record high of 59.3 million units. The wristwear devices (including smart, sports, children’s watches, and smart bracelets) shipped 126 million units in 2018, and it is expected to reach 182 million units by 2023.
Huami Technology continues to maintain its leading position in global smart wearable devices. In terms of shipments, Huami Technology’s cumulative shipments for the whole year of 2018 were 27.5 million units, an increase of more than 50% compared with 2017’s 18.1 million units. Among them, the shipment of its own brand AMAZFIT is even more. It is twice as big as in 2017. By the end of 2018, Huami Technology’s own brand AMAZFIT products have entered 60 countries and regions, including the United States, Germany, and Japan.
Since August 2016, after the release of AMAZFIT smart sports watches, Huami Technology has launched a series of products such as AMAZFIT Health Band and AMAZFIT smartwatches. Among them, the IMOO Watch Youth Edition entered the top 3 in the global smart hand form sales in the 2nd quarter of 2018, second only to the first generation Apple Watch and Fitbit Versa products.
In less than 3 years, Huami Technology’s AMAZFIT watch products have successfully ranked among the top 5 in the world of smartwatches. Considering that the top-ranking backgammon IMOO genius is targeting the segment of children’s watches, AMAZFIT has become the first domestically produced brand in the global mainstream smartwatch market.
The rapid rise of AMAZFIT is inseparable from the continuous innovation of Huami Technology and its focus on products. For example, the Huami AMAZFIT smartwatch with a price of 799 yuan (about $118) has a 1.3-inch AMOLED display with a resolution of 360*360 and a surface covered with Corning glass. Built-in 12 sports modes, including indoor running, cross-country running, mountain climbing, soccer, skiing, etc., also added GPS + GLONASS dual-star positioning system, which can accurately record the movement tracking during exercise and has a heat burning reminder. In addition, the watch also offers a variety of well-designed dials, and the support of a third-party dial is open, users can make a favorite dial replacement.
In terms of health, the AMAZFIT smart watch is equipped with a new generation of high-precision optical sensors independently developed by Huami Technology, which not only greatly improves the accuracy and reduces power consumption, but also monitors heart rate changes throughout the day and supports abnormal heart rate alarms.
The AMAZFIT smartwatch with NFC function also performs well in other applications that support sports. It not only supports 188 cities across the country (this number has been increasing) bus card swipe but also built a domestic mainstream strong voice assistant – Xiaoai AI can achieve voice interaction in multiple scenes, control air conditioning, electric fans, sweeping the floor Smart appliances such as robots.
Just last month (April 2019), the AMAZFIT Smartwatch Global version also officially connected to the Amazon Alexa intelligent voice platform, becoming the world’s first smartwatch to access this ecosystem. Its main supported features include weather forecasts, calendars, reminders, sports updates, newsletters, Q&A, calculations, text translation, and smart home controls.
At the press conference in September of last year (2018), Huang Wang, the founder, chairman and CEO of Huami Technology, revealed that the first intelligent IC chip of the global smart wearable industry independently developed by Huami – “Huangshan No. 1” will be It was officially mass-produced in 2019 and equipped with smart products. At the end of 2018, Wal-Mart and the US first watch brand TIMME reached a global market channel cooperation. Therefore, the overall performance of Huami AMAZFIT this year is worth looking forward to.
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