This is the network to speak slowly. To think what you have to say. To measure your words. And it is that although now it has space to write 280 characters, it began by letting write only 140. Twitter is based in San Francisco, California. Jack Dorsey created it in March 2006, and launched it in July of the same year. It is estimated that it has almost 500 million Twitter accounts.
It is usually identified with the ideal social network to measure the social reputation of a brand. And it is a lie. It is an ideal social network to have direct and immediate contact with users, whether they follow you or not. It is the social network of the moment. Where the lists are essential. Where having followers is a maxim. And where many companies and brands have decided to have a direct communication channel with their customers. Its mission is to “transform conversations between companies and customers,” at least that’s how it is defined. If vision, thanks to the use of the hashtag, create conversations in which interaction with brands is generated; drive the performance of marketing results, and gauge the temperature of brand reputation.
Why Twitter is an ideal social network for a company
You have to be on Twitter if you have time. It is the social network that requires the most time to monitor, execute strategies, locate followers, control the competition … Its speed, the immediacy required by many of the interactions makes it critical.
Locally it is very powerful. Also analyzing the trends that can best be adapted to the content of your brand, and with which to connect with a possible audience that may finally know your products and services. The large volume of information generated every second makes it mandatory to plan a digital strategy aimed at:
– Locate potential followers.
– Identify the accounts of the competition.
– Identify trends and related conversations for the brand.
– Establish moments to generate interactions and create conversations with customers and followers.
– Define and identify hashtags that best suit the brand’s strategy.
– Do a lot of posturing with topics that are related to the interests of the brand. I posture in the sense of being seen, but feeling the values of each of the messages that are published. Making them part of the brand at all times.
Twitter can be managed with many and varied tools. Which simplifies the work of monitoring threads and conversations. But it is very demanding when it comes to facilitating and favoring the engagement of valuable content. Hence the need to have a moderate and continuous activity. The content strategy is fundamental, alternating between promotion, interaction and engagement, and not in equal parts. Keep in mind that the content published on Twitter is indexed in search engines. Also take into account the business opportunity that the Twitter Ads platform can offer you.
Some data…
It is surprising what Twitter brings to all types of businesses, regardless of their condition, size and location. The 140 characters (now 280) should be enough to tell the latest corporate news, including links to the web or the online store. And also knowing how to join the trends of the moment, but only if they are relevant and if they add and give value to the conversation that interests the brand. I give you some information about what it means for the companies that are present and that know how to correctly work their presence in this social network:
– Provide a real and accessible list of prospects.
– Generate traffic to the website and online store.
– It offers the possibility to investigate the competition.
– It is an incredible channel of communication and customer service.
– Provide real business opportunities.
– It is one of the few social networks in which followers become loyalists of the brand.
After all, if you’re really serious about social media-based marketing, Twitter should definitely be in your plans.