Brightstar continues to expand its operations through strategic acquisitions that began in 2014. The firm is a prominent player in the device lifecycle management sector. It provides end-to-end solutions for its global customer base. In recent years, Brightstar acquired six firms.
The acquisition of Risk Insure, an insurance agency, allows Brightstar to consolidate its market positioning in the wireless industry. The move makes it easier to provide real value to customers around the world, including the New Zealand and Australian markets.
Risk Insure allows Brightstar Corp. to tap into the Oceania market. The insurance agency boasts a significant share of the Australian market. The agency’s status in the local market bodes well with Brightstar’s vision and plans for the region.
Risk Insure provides well-formulated insurance solutions for businesses. It rose to the top thanks to its innovative approach to insurance. The agency offers value to clients by identifying risk exposure and designing effective insurance solutions. It formulates custom programs based on the specific needs of each client.
The agency’s insurance programs focus on companies in the telecommunications sector. Hence, Brightstar’s decision to bring the insurance agency onboard. The acquisition allows Brightstar to tap into the long-standing growth trajectory associated with Risk Insure.
Boosting growth
The leadership at Brightstar and their parent company Softbank believes the acquisition provides a viable way to gain a competitive advantage in the device protection market. Clayton Bodnarek, VP of the Device Protection Sales Division, highlighted his company’s innovative approach as a conduit for future success.
Bodnarek noted that the acquisition of Risk Insure opens doors for Brightstar to boost organic growth. His organization is working tirelessly to provide value to the Oceania region. On the other hand, he expressed gratification for the continued interest to expand device protection services in New Zealand and Australia.
The investment in this part of the business makes it easier to boost growth in Oceania and other parts of the world.
Value creation
The acquisition enables Brightstar to find innovative ways to add value to both Oceania and global customers. The company’s objective is to alleviate the burden faced by smartphone ownership. In recent years, the market has seen a marked increase in the costs of device ownership.
Brightstar provides a viable solution for this dilemma by tapping into the vibrant insurance market for smartphones. According to Tyler McGee, the Managing Director for Oceania at Brightstar, Risk Insure makes it easier to offer a holistic service.
The enhanced service has direct benefits for the carrier, retail, and enterprise customers. Tailored insurance packages add value to smartphone owners in New Zealand and Australia.
Meanwhile, the founders of Risk Insure are looking forward to a brighter future since the deal with Brightstar represents the dawn of a new era. Brightstar Corp. Acquires…