According to PR TIMES, British American Tobacco Japan G.K. stated that it will co-organize and sponsor the outdoor cultural market “DIGGIN DEEP 2026 DAIKANYAMA” to be held at T-SITE in Daigakuen on March 7th and 8th, 2026. Additionally, they will set up a special booth featuring the tobacco brand VELO at the event venue.
The report states that this booth will be based on the latest event theme “Sono Shunkan wo REMIX” and will set up a dedicated area named “VELO Tropical Forest” within the venue.
Regarding the booth content, the report states that there will be a display and trial experience of the VELO products, and it mentions that it will include the new product “Velo Smooth Peppermint Medium”, which will be available for sale starting from February 2nd.
In terms of attendee services, it is reported that attendees who complete the VELO trial experience and register as members can participate in the mini-game “Remix Drop” using the VELO canister; by dropping the canister from above, if it enters the hole marked “Victory”, they can receive a prize.