According to Enewstoday on August 11th, British American Tobacco Korea will launch the second season of the “Live Life in Color” brand campaign for its heated tobacco product brand glo in 2025.
The second season’s event has been upgraded to a participatory activity that reflects consumers’ preferences and lifestyles. The company plans to take the “discoverglo” membership program on the glo official website, which received a positive response in the first half of the year, as the core to further enhance consumer participation.
As a representative event, the “Color Badge Event” will return upgraded on the 25th with the theme of “Color Our Universe”. The event will design consumers’ experience on the discoverglo website as phased tasks and, through more colorful badge designs, enable consumers to add diverse colors to their world.
A person related to BAT said, “The second season of ‘Colorful Life’ event was planned to convey positive energy to daily life through glo’s rich and diverse products and colorful content.” He also said, “In particular, we will further expand the touchpoints with consumers through various activities such as strengthening the membership program and launching the new Neo product dedicated to the Hyper series of e-cartridts.”