Dortmund, Germany – InterTabac 2025, the tobacco exhibition in Dortmund, Germany, was held from September 18th to 20th. During the exhibition, we visited the exhibition hall in depth and observed on the spot that British American Tobacco (BAT for short) brought a variety of products to the exhibition, including the heated tobacco (HTP) brand glo, electronic cigarette VUSE, and nicotine bag VELO.
E-cigarettes: The main promotion is VUSE Ultra’s newly launched zero-Ni product
At this exhibition, the core product mainly promoted by BAT is its new e-cigarette product VUSE Ultra. Not only were large-scale advertisements laid out on the spot, but also an independent exhibition area was specially set up for display.
It is worth mentioning that BAT also brought the zero-nicotine product VUSE GO 1000 to the exhibition this time. This product features a replaceable cartridge design, and each set comes with two cartridges.