According to “Sponichi”, Philip Morris Japan (PMJ) announced that it will launch the first product featuring explosive beads, “SENTIA Purple Bead”, for the dedicated tobacco sticks of the heated tobacco “IQOS ILUMA” series, and will offer it for sale first in Japan.
This product will be launched nationwide in sequence from 4 IQOS stores across the country (the Nagoya store will start on April 7 due to relocation). It will be available for sale in all tobacco-selling stores nationwide, including convenience stores, starting from April 6.
The company positions it as “Blueberry Beads and Refreshing Mint”. This product is of the refreshing mint type with embedded beads. After crushing the beads, one can experience the refreshing mint scent and the aroma of blueberries in the mouth. The “purple” in the product name comes from the color that symbolizes blueberries.
With the launch of this product, the “SENTIA” product line has expanded to 18 brands: 5 regular types, 1 flavor regular type, 4 mint types, 7 flavor mint types, and 1 mint type with beads.
In terms of price, a 20-pack is priced at 530 yen (approximately 3.53 US dollars) including tax. Additionally, it has been reported that the price will be adjusted to 570 yen (approximately 3.80 US dollars) including tax starting from April 1st.