SMS mailings are an effective marketing move for any kind of business.
Thanks to a well-written text and the use of a reliable service, it is possible to inform new and potential customers about promotions and special offers, new products or new services in an original form.
Benefits of creating SMS newsletters for business
SMS-mailing has long been used as a method of promptly informing customers. They can be used to convey the main point of an offer without long texts in the mail (which are rarely read by users) or calls from managers.
SMS mailings bring significant benefits to business because they allow:
- inform the clients in an unobtrusive way about important information about novelties, individual offers, promotions and discounts;
- increase the number of customers due to the possibility of working with “cold” numbers;
- promptly inform customers about the status of their order (e.g., “processing”, “in assembly”, “passed to delivery”, “delivered”);
- not to spend money on the issue of flyers, promoter services, order advertising on radio or television.
According to research, more than 90% of messages sent to a cell phone number were read. About 50% of potential and regular customers were more interested in the offer and made purchases after receiving the message.
Recommendations for composing text messages
The creation of the newsletter text should take into account all the peculiarities of the business. It is important to take into account the specifics of the business, the target audience, and the information you are going to deliver.
In order for customers to open the message, read it to the end, call the specified number or use special offers, it is important to work well on the text. The use of psychological and marketing techniques will allow you to make the text of the message in a relaxed way and get the customer interested.
Recommendations will help to correctly convey the essence of the offer and create a pleasant impression of the message received:
- create a simple short text without too much water;
- put the main point in the first sentence;
- do not forget to specify the brand that sent the text;
- don’t use a lot of creativity; it’s better to leave it for TV, radio, newspapers and websites;
- use Cyrillic letters for clients who speak Ukrainian or Russian; for foreigners create texts in English or their native language
- do not make incomprehensible abbreviations, do not write abbreviations, the deciphering of which is difficult for most people.
When shaping the text, try to formulate the sentences in such a way that from the first words the addressee understands what benefits he will receive by deciding to contact the company. If a person clearly understands what awaits him, how much he can save when ordering a product or service – the purchase is easier.
Be sure to include a phone number for feedback, a link to the site or an email address. This way it will be more convenient for the customer to create an order or communicate with the managers about the received offer.
If the newsletter informs about promotions, be sure to specify their expiration date. This encourages the client to make a quicker purchase decision. In the absence of a precise deadline, a person usually puts off the phone with the idea that he’ll come back to the message sometime later.
Things that discourage customers
SMS is not always good for business. Inept message text creation, poorly configured mailing list, or the use of an unreliable service can play against, and even harm. Many firms learn from their own mistakes, being surprised by the lack of results of the advertising campaign.
There are moments that discourage customers, forcing them to delete texts without reading to the end. In the first place:
- excessive familiarity;
- obvious psychological pressure;
- contrived reasons for promotions and special offers;
- addressing not on behalf of the company;
- bad jokes, hackneyed phrases;
- use of unpleasant phrases, causing a sense of resentment;
- direct demands to buy a product or use a service;
- long texts that fit into several standard text messages.
If you have doubts about the quality of the text, leave it for a while after you write it, read it after a few hours or days. Read it “with fresh eyes,” make adjustments, and only then send it. The text should be what you yourself would like to receive.
Creating SMS messages through a special service
Using the services of a mobile operator to send SMS messages is inconvenient and quite expensive. It is much more profitable to use a special service that allows you to deliver information to customers in just a few clicks.
The service allows:
- send standard text messages to your cell phone;
- maintain feedback using a short number;
- be confident in the security of confidential data;
- get technical support 24 hours a day, 7 days a week.
Using the service guarantees the delivery of messages to the addressee, regardless of his country of residence. Sending is done via the Internet, and after delivery mobile operators send a report.
The user of the service does not have to pay extra money for messages that will not be received by the recipient. You can easily check whether the client’s number is active and only then send an SMS to it.
To create a text message, you need to register on the platform sempico.solutions, choose the necessary service, top up your balance in your personal account and compose the text of the message. Everything is simple and does not take much time. You can top up your account with a bank card or e-wallet in any currency.
You can control delivery reports, create mass or individual newsletters, schedule a message for a specific day and hour, set up birthday greetings for customers and offer a good discount in honor of the holiday through your personal account.