In the epic customer retention vs. customer acquisition fight the latter is always a big loser. Everyone knows that. Literally everyone. Even those who have nothing to do with marketing has definitely watched that “Ryan started the fire” episode of The Office (the greatest show on the face of the planet) and know for a fact that “it is ten times more expensive to sign a new customer then to keep an existing one”. Moreover, Ryan and his Stanley Kaplan prep test textbook for the business school was right on point: the latest research by Frederick Reichheld of Bain & Company does state that taking on a new customer is anywhere from 5 to 25 times more costly than retaining those already on board. Check here, https://www.leddisplayrentals.net/
Fortunately, we have a pretty good idea on how to achieve customer retention and keep customers engaged and happy. A significant portion of the strategy to boost customer retention centers on the impeccable customer service and nowadays great customer service almost always lies in the realm of the technological advancements. Now let’s dissect the question at hand and find out how exactly we can turn one-time buyers into repeat customers by providing the best high-tech customer service with a digital signage screen.
Go out of your way to find the best digital signage soft to run your screens. This is the most important part of your customer retention journey with digital screens. Finding the right software is crucial, especially when it comes to the absolute necessity of running interactive content, operating a big network of screens, integration with new advanced tech like face recognition software, CRM, POS data collection, analytical software, etc. Ideally, your DS soft company invests heavily in great design as this should be at the top of the list while choosing DS soft. Our does, so we strongly recommend you check them out at www.kitcast.tv. Kitcast has built their entire business model on all the right customer retention practices – their soft is easy to set up and use, they offer beautiful modern templates that can easily grab people’s attention even in the buzziest of spots and their customer service is off the charts. Sometimes a brand inspires loyalty with the way they run their business; Kitcast is one of those brands.
Install smart shelf technology. Yes, we have already entered the era of digital labels and customers absolutely love them. Smart shelves with digital displays are able to interact with the apps on your customer’s phone and display personalized advertisements, they come equipped with RFID technology and IoT sensors. This kind of advance technology, among other things, will control inventory, report when the store’s out of stock, register, and report empty shelves, check the temperature discrepancies throughout the refrigeration units, collect and analyze data to help supermarkets understand which products to keep and identify those to ditch. To understand how important this is for customer retention you just need to know that customers, the exact same customers that block all and any ads online, willingly submit personal information in brick-and-mortar stores better their shopping experience.
Use information displays. Interactive information displays are now a staple for providing satisfactory service. They are installed everywhere: shopping malls, parks, museums, shops, cafes and restaurants, movie theaters. These kinds of displays are used in stores to display detailed information on products, to check and compare prices, search for customer recommendations and reviews, etc. People can search for the product they need and find out exactly where it is in the store. Restaurants use them to list ingredients, the nutritional value of the food and drinks. Information displays are also used to display information of importance to the clients – local weather, public transport schedule, urgent city announcements, all that is important and well appreciated by the customers.
Use wayfinding screens. Make sure your customers understand that you value their time. No one wants to spend half an hour wandering the mall looking for the store. Use parking lot digital billboards or strategically placed digital screens inside the mall to guide customers to your store or a place of business. If your place of business isn’t a part of a mall use nearby digital billboards with mobile tech and beacons to help customers easily find a way to your doors.
Use DS touchscreens to bring online shopping into your brick-and-mortar store. The straightforward takeaway here is: make your products as accessible as possible. Yes, it is impossible to display all of the items you have in storage inside any given store especially for the big brands with 50 000+ item inventory. But putting up a few screens throughout the store with excess to your full catalog is as simple as it gets. Being offered immediate purchase online with next day delivery is highly satisfactory to most customers and this kind of screen application will not only boost customer engagement but will also increase sales.
Use POP displays to raise brand awareness. DS with POP displays is a great way to get your customers more familiar with your brand. POP digital signage is perfect to attract attention and engage, it is a great way to communicate your brand’s message, to share values and ideas. Understanding your brand and knowing more about it will set you apart from your competition and effectively engage customers. Invest in a beautiful authentic dynamic video about your company; it’ll make your brand even more noticeable and memorable. POP displays are also perfect for promoting customer loyalty programs.
Use screens to study your customers, gather data and analytics. Digital signage screen integrated with other tech can provide brands with better insight about customer behavior, what interests them and what influences your customers the most. There are countless ways to gather data with digital signage screens, nowadays there’s even a very in-depth analysis offered to those trying to engage customers with DOOH campaigns. DS screens are also successfully used for conducting customer’s surveys to help brands specifically pinpoint what makes customers coming back. You might be surprised by what promotes your customer’s loyalty. It might be anything from client-friendly return policy, next day shipping, use of newest tech, like AI, AR or personalization.
Stream social media content on your screens. Most of your customers live online, search for information, share their everyday lives, build relationships and maintain friendships, so, if you want to stay in your customer’s life – join then on SM and stream their interactions with your brand or brand-related UGC. Display your online content, encourage customers to participate by offering them a phenomenal place for a selfie, create great sharable content or offer a coupon or discount in exchange for your hashtag use, display endorsements from SM accounts of satisfied customers. In this day and age social should be a big part of your marketing strategy to retain customers.