Over the years, social media has proven to be more than just a tool used to keep in touch, create personal profiles, or share interests. The business benefits of social media have been proven countless times, after helping businesses grow and emerging brands gain global exposure. Check sites like Goread here.
It would be a waste not to invest time and resources in learning how to use social media management for business or building a solid online presence. In fact, a huge chunk of businesses hit by the pandemic were able to regain their footing and continue their operations because their Facebook, Twitter, and Instagram pages allowed them to stay connected to their customers while acquiring new leads.
While algorithms for both social media marketing and search engine optimization are bound for constant changes and updates, that doesn’t make it too late for new brands in the market to use this highly valuable and cost-effective resource to their full advantage.
Using Social Media for Business
There are several reasons why businesses, particularly startups and mid-sized businesses should consider joining the norm and build recognition on channels that people mainly use for entertainment and personal reasons.
It is your starting point.
Defining what is social business strategy is nothing if you don’t have recipients to target it with.
The truth is you can never meet the peak of your sales or generate impressive ROI if not a single soul on the planet knows that you exist. Who will inquire about your services? How can you entice potential business partners to negotiate with you? What about the products and exclusive offers you have lined up? What will become of your services without people to give genuine and constructive feedback for improvement?
The world people live in now is a new era of running a business. Sure, some small companies manage to get by with little online exposure. But perhaps they are working with a fairly smaller audience and thus word about their trade travels a lot faster.
Realistically speaking, however, you can only do so much with limited customer acknowledgment. What you want is to aim for something that will launch your services to several potential avenues for expansion and networking, something that growing your business on social media is mainly known for.
Social platforms are like the digital counterpart of newspapers.
As you work towards gaining more recognition for your products, you must balance it with a steadily growing anticipation from your end-users. Otherwise, your presence will be buried under the more assertive marketing approaches of your competitors.
People check their social media 24/7. They like to be the first to know about the newest updates on their acquaintances, close friends, and relatives. They want to get the latest scoop on social, political, and economical issues affecting them.
Social media acknowledged the increased thirst to be first at gaining relevant information that news outlets and brands worldwide took this as an opportunity to share the hottest headlines and promote exclusive deals. It is this sense of urgency that allows you to pique the interest of your desired audience for your upcoming promos and make them look forward to your future offers.
Online presence bridges B2C gaps and humanizes brands.
Have you ever collaborated with or hired the services of a company that exuded a strict and rigid demeanor? Somehow, it feels difficult and out of the equation to establish or strengthen relations with them, doesn’t it?
In contrast, when you work with a brand that exudes warmth and is easily relatable for several of their customers and even their competitors, you are instantly compelled to approach them, learn more about their identity, and strive to be a part of their circle.
Nowadays, you can reshape your business reputation into a compelling and noteworthy name by bringing your brand closer to your audience. Facebook and Instagram are excellent channels to introduce customers to the people that comprise your workforce. Twitter allows you to monitor user experience and converse with them in real-time.
Social media is synonymous with cost-effective, stable, and longstanding.
The moment you hit a monumental number of followers or engagement on Facebook, Twitter, or Instagram, it propels you for bigger opportunities and business ventures in the future. You may attract big-time business partners, increase customer trust, or unlock a chance to expand your operations and open retail stores globally. Behind all of these massive possibilities is a budget-friendly and highly flexible ad strategy on social media marketing.
Advertising through these platforms enable you to filter your targets to suit your goals, minimize unwanted traffic, and increase the likelihood that your promotional materials will get the exposure it needs. Unlike traditional branding methods, you minimize misses while you use online marketing metrics to adjust your strategies accordingly. More importantly, you can scale the resources you will need to carry out your business objectives.
Building your presence keeps you a step ahead of competitors….and even global economic crises.
Using social media for business means equipping your company with a safety net against fiercer competition in the market. It also helps minimize your losses in case a worldwide health emergency like the COVID-19 pandemic hits again. The metrics you gain from social media marketing gives you a peek into where your competitors stand in terms of progress, what strategies they are using and what possible courses of action they will probably take next. Having a mode of communication that lets you reach out to your audience amid a crisis is both reassuring for your end-users and leveraging for your manpower. You get to continue selling your services and helping your employees even with a hampered mobility or person-to-person interaction with buyers, suppliers, and investors.
How to build a social media presence for your business
Now that social media has transitioned into a multifunctional asset for industries, the metrics and standards for growing a business using this platform has also become more definite and elaborate. Aimlessly filling your pages with trendy topics not related to your services increases dissatisfaction and instances of being tagged as “misleading” or worse, a scam.
At the same time, you want to attract traffic from your target demographics, keep them genuinely engaged to learn more about what you can offer, and ultimately convince them to subscribe or make a purchase. It is an adaptable strategy befitting short and long-term marketing goals.
Here are some key tips to use social media marketing effectively for your specific business objectives:
- Specify your targets and goals. A clear and concise marketing objective is the key to ensuring you don’t post aimlessly on your pages. Doing so also fleshes out the audience you are aiming for so you can make your succeeding promos more tailored to that particular demographic.
- Determine which social media platform is most applicable to your digital brand. You don’t have to be present on Facebook, Twitter, Instagram, Pinterest, and Tumblr if you don’t know how to market your services accordingly for each of the communities that these social networking sites cater to individually.
- Add hashtags and keywords relevant to your services and provide links or redirect your followers to your website. In this manner, you balance traffic to your social pages and make good use of it by transforming these metrics into added exposure and visits to your website.
- Post content regularly and don’t forget to make an effort to interact with your customers. Remember, your presence online is not just a way for you to market your goods. It is also a place where you can build a stronger network with your followers and get to know them on a more personal level.
Staying visible in a digitally influenced market is the secret to overcoming big and small challenges in the industry. For small businesses still struggling to maximize their resources in digital marketing, try outsourcing to companies offering social media moderation and management services, like New Media Services. The company is based in Australia with international operations in various parts of the world.