According to Japanese media kakakumag, Japan Tobacco Inc. (JT) has launched two new dedicated cartridge EVO series products for its heated tobacco equipment Ploom Aura, and simultaneously upgraded the existing mint flavor, further expanding its mint product line.
Japan Tobacco announced that it has added two new EVO-specific cartrishes to its heated tobacco equipment Ploom Aura, namely Evo Black Menthol and Evo Fresh Mint, and they have been launched in the Japanese market since December 1st. Meanwhile, the existing Evo Cold Menthol also completed the recipe upgrade in mid-November, expanding the mint flavor of the EVO series to three.
It is reported that the Evo Black Menthol adopts a new “Cold vitality ingredient”, presenting the strongest cooling experience in the EVO series to date, with a cold intensity similar to that of another strong cooling model under the same device, the Mevius Black Cold Menthol.
Evo Fresh Mint features a soft Mint aroma and a moderate coolness, positioning itself close to the Mix Mint Menthol of the Mevius series. This product has a relatively mild coolness and a clear original tobacco flavor.
Although the upgraded Evo Cold Menthol has not fully reached the officially claimed “extreme coolness”, the layers between the mint coolness and the thickness of tobacco are more distinct.
By now, the EVO series has developed three distinct cold intensities and aroma styles among mint-like products.
In addition, the Ploom Aura device also simultaneously launched the limited color Aqua Green, further improving the product line