According to “Sports Kyunghyang”, KT&G launched the limited Edition heated tobacco product “lil hybrid 3.0 Misty Rose Edition” in South Korea on November 20th, targeting the year-end market with a seasonal theme design.
This limited edition features a soft rose-colored gradient packaging and is presented in a rose-colored body, clearly distinguishing it from the existing product line.
The new products will be available simultaneously on the official online channels “lil Store”, Naver Mall and the four offline flagship stores “lil Minimilium” starting from the 20th. They can also be purchased at 1,007 convenience stores “lil Station” in South Korea. This time, only 20,000 units are available. The official channel price is 78,000 Korean won (about 53 US dollars), and the convenience store price is 88,000 Korean won (about 60 US dollars).
“lil hybrid 3.0” adopts a combined hybrid structure of e-liquid and heated tobacco cartridge, providing three usage modes: standard, classic and casual.
Hong Dae-hwa (홍대화), head of KT&G ‘s new tobacco business division, said that driven by sustained consumer demand, the company has launched special editions with a year-end atmosphere and will continue to expand its product line based on preferences to enhance market competitiveness.