According to E-Daily, Philip Morris Korea announced on the 13th that it has launched a new packaging design for the cigarette cartridge brand “TEREA” dedicated to the heating non-combustible device “IQOS ILUMA” to commemorate the third anniversary of the brand’s launch in South Korea.
The new version of “TEREA” adopts the “IQOS Key” logo on the front of the packaging, highlighting its identity as an exclusive product of the ILUMA series. The packaging color scheme is more recognizable, allowing for a direct distinction of 20 different flavors. The wavy pattern at the front end symbolizes the taste experience of “TEREA”, and the overall style is more fashionable and exquisite.
It is reported that Philip Morris of South Korea stated that this packaging upgrade aims to further enhance the brand’s visual completion and user experience, strengthen the high-end image of “TEREA”, and continuously provide adult consumers with a more tasteful brand experience.
The newly designed products are now available for sale in 9 IQOS direct-sale stores and major convenience stores across the country. All “TEREA” products are manufactured by the Philip Morris factory in South Korea. Besides supplying the local market, they are also exported overseas. There are currently 20 flavors of products, including 4 tobacco blends, 3 capsule tobacco blends, 10 fresh and light capsules, and 3 refreshing capsule flavors.