PML, the UK and Ireland subsidiary of Philip Morris International, announced the launch of the “Terea Silver” cartridge under its dedicated cartridge brand “Terea” for the heated tobacco equipment “IQOS Iluma”.
According to the introduction, “Terea Silver” focuses on balanced roasted tobacco flavors, supplemented by delicate aromas and spicy vanilla notes, PML said. This product is designed to meet the diverse needs of adult users of “IQOS Iluma” who prefer flavors such as Terea Amber (amber color), Sienna (ochre color), and Russet (reddish-brown color), and further strengthen the product coverage of retail channels.
This release has also increased the total number of flavors in the Terea series to 16, including 6 “Terea Pearls” cartridges with bead designs.
Anthony Loinsard, the head of IQOS business for PML in the UK and Ireland, said in a statement,
The launch of Terea Silver is another progress on our path of driving adult smokers to new tobacco products. For some consumers, responsibly obtaining their preferred flavors is an important factor for them to successfully stay away from cigarettes and stick to the use of substitutes.