According to Japanese media Kakaku reported on April 19, the new “IQOS ILUMA i” series of devices launched by global tobacco giant Philip Morris Japan has been fully sold online and in convenience stores.
The media reported that since March 2024, the “ILUMA i” series has been sold in IQOS online mall, IQOS official online account, 7 IQOS stores (some Yamada electric stores, some Bic Camera stores) and IQOS counters, starting from April 16. Major convenience store chains and some tobacco sellers across Japan will also be on sale.
According to PMI’s statement, the convenience stores will mainly sell “ILUMA i” and “ILUMA i One”, while “ILUMA i Prime” will be sold exclusively at 7-Eleven stores from April 16. All models are available in Breeze Blue and Midnight black.