Gone are the days when only providing a user guide or an instruction guide with your product was enough. So naturally, a lot of vendors have started to provide detailed and sophisticated customer training programs that not just help the customer but also benefit them as much.
The assumption that every buyer that has bought your product is automatically happy with it and knows everything about it, including the features and the usage can be dangerous. Thus, to give all the buyers an opportunity to understand the product they have bought and to get more detailed feedback and user experiences that will help your business or brand grow, customer training is very important. The good news is, the same training software that you use to train your employees can be implemented for customer training.
Here are some reasons why customer training is especially beneficial to any business;
Teaching the customers how to use the product
A vendor might easily know their product very well and understand its logic and layers. However, assuming and expecting that each and every customer that bought the product is on the same page as the vendor can be a little realistic. When a product like software is even more complex, it becomes even less of a guessing game and the customer hits a dead end with error messages popping up. In some situations, the customer might call customer services or in the worst-case scenario, they might just get frustrated and even change the vendor!
However, through customer training, such scenarios can be avoided. An LMS based customer training can be the ideal situation when it comes to training customers about the product and how to use it. LMS like Thinkfic and Adobe Captivate Prime can be some of the best tools for cutting-edge and impactful customer training.
Enabling the customers to make the most out of it
Again, just because the vendor knows all the features of the product, expecting the customers to know them all too can result in unrealistic standards. Not facing any problems while using the product isn’t enough but what really matters is that the customer is able to make the most out of your product.
Hidden or potential features in a product cannot be useful to your customers, meanwhile learning about new features or the newest possible ways to use those features can actually make their lives easier and bring them new opportunities. And this is why it is important to empower your customer with the help of customer training so that they use the product to the full, find it dependable and start recommending it to many other potential customers.
More loyalty and satisfaction than ‘churns’
It has been proven that customer training programs breed more loyal and satisfied customers. Customer training programs don’t just catch their attention but they also show that the vendors care about them and want them to get all the benefits of the product which is pretty professional.
Customer training also decreases the churn rate or the number of customers who leave the vendor relative to the people who joined. Losing a customer is very harmful as you lose the revenue from that particular customer as well as the future references and recommendations that the customer was going to give you. However, training programs can decrease this rate as the training programs help the customer to be more aware of the product features, be more ready to handle issues and thus be more satisfied with the smoothness of the operation.
Detailed customer feedback and user experience
Customer training can be a very good way to collect feedback and user experience data that can be a big help in making future decisions. It can give insight into how the customers use your product or service. By tracking the training program activities, you can understand where and how exactly your software becomes complex and customers find it difficult to use. Such detailed data can help you understand and eradicate the gaps in the user interface.
More revenue
The investment that is done in customer training programs do bring in more revenue and thus are worth it. Customer training can increase profits in a lot of ways. The loyal customers that are satisfied with the product as they make the most out of it will definitely recommend your product to a lot of potential customers which will increase your revenue. Besides, training programs answer most of the FAQs that customers have which is why a small customer service team becomes enough to handle the questions and confusion.
Conclusion:
LMS based customer training programs may look like ‘too much’ efforts but they have longtime benefits for a company. These training programs don’t just benefit the customer by making them empowered with knowledge about the product but also benefit the vendor and their business which makes such programs a win-win and an important investment.