Xiaomi disclosed that the revenue of the smartphone business in the quarter was 45.8 billion yuan, and the global smartphone market shipments were 38.5 million units, the global smartphone ASP (average price) reached 1189 yuan, a year-on-year increase of 14.1%.
In the first quarter, Xiaomi launched new mobile phones including Civi 1S, Xiaomi 12 series international version, Redmi K50/K50 Pro/K50 gaming version/K50 champion version. Officially, the cumulative shipments of the Redmi K50 series have exceeded one million units.
In the fiercely competitive 2000~3000 yuan category, it is not easy to achieve such results, and the domestic market of smartphones is in a state of decline as a whole. According to Canalys data, in the first quarter, global smartphone shipments fell by 10.5% year-on-year, and shipments in mainland China fell by 18.2% year-on-year.
In terms of word of mouth, the digital community Kuan gave the Redmi K50 a score of 9.3 points, and the popularity has remained in the top ten for a long time.
Next Tuesday, Redmi’s new Note 11T Pro/Pro+ will be released, hitting the 618 promotion market. It is expected that the Redmi K50 series will also have different levels of discounts, and you can wait and see.