A new mouthpiece nicotine product, NAKD nicotine pods, which resemble garlic cloves in shape, has recently been launched in overseas markets. Several bloggers who have reviewed snuff and nicotine bags have posted their experience content on social media, drawing industry attention to their design logic and market positioning.
We conducted further observation and analysis of the appearance features and market conditions of this product.
It adopts a “bagless” design and degradable materials
According to the description on the official website and e-commerce page of NAKD nicotine pods, the core selling point of this product lies in its “bagless” structure. Unlike traditional nicotine bags that use fiber outer bags, NAKD directly compresses the nicotine carrier into solid particles, and the product will not melt in the mouth.
Judging from the product images displayed on the official website, the overall shape of NAKD nicotine pods is arc-shaped, with slightly pointed ends and a full middle part. The surface is smooth and milky white.
The physical object displayed by the review blogger in the video shows that its volume is significantly smaller than that of a regular nicotine bag, and its overall shape is similar to a garlic clove.
The official website states that this type of “bagless” nicotine carrier is made of compostable materials and can naturally decompose within a few days. At the same time, as the bag material barrier is eliminated, users can feel the release of nicotine more quickly. If discarded outdoors at will, its material can also degrade by itself.
The local production in Norway is priced at approximately 6.42 US dollars.
Each can of NAKD nicotine pods contains 21 pieces, weighing a total of 15 grams, and offers three nicotine concentration options: 22mg, 16mg, and 8mg. The product flavors include Ice Mint, Mint and Lime Strawberry.
The main sales markets of the product are concentrated in European countries such as the Czech Republic and Norway. The current online price is approximately 64.90 Norwegian kroner (about 6.42 US dollars).