iGEEKPHONE July 8 news, according to well-known technology journalist Mark Gurman revealed that perhaps in order to reduce costs, Apple plans to use a plastic case on its next generation of Apple Watch SE products.
For now, the Apple Watch SE uses the same aluminum case as other high-end Apple Watches.
Apple updated the Apple Watch SE in 2022, changing the back shell material from ceramic to “nylon composite” to improve durability and comfort.
This time, Apple seems to be going a step further and considering using “hard plastic” to build the case to reduce costs.
Gurman didn’t go into more details, but the potential benefits of this change are obvious, and if the case material is switched from aluminum to plastic, it could theoretically significantly reduce the production cost of the Apple Watch SE, which in turn could lower its selling price.
At present, the Apple Watch SE starts at 1,999 yuan, and with a plastic case, consumers are expected to buy this smart watch at a lower price.
This change in strategy, although it may be different from the traditional metal case in texture, may also be Apple in order to broaden market coverage and attract more consumers with limited budgets.