With the onset of summer, many consumers are actively seeking enjoyable ways to unwind during the season. Was popular toys for outdoor and water sports, European and American consumers have always adored water guns. OShortvideos centered around water guns have amassed tens of millions on this summer’s TikTok platform, even reaching the impressive milestone of 100 million views!
Let’s delve into how water guns on TikTok have gained such widespread attention. What new opportunities can water guns bring to cross-border sellers during this summer carnival?
TikTok Product Trends 
Upon entering TikTok, it becomes evident that the hashtag #watergun has garnered 1.3 billion views, #waterpistool has nearly 40 million views, and #aquablaster has accumulated 20 million views.
Under these topics, numerous content creators have showcased various aspects of water guns, such as their super-sized capacity, extended shooting range, and powerful water streams.
Some creators have even demonstrated the distinction between small water guns and upgraded, larger models. With advancements in technology, water guns are continuously evolving in terms of functionality and the adoption of environmentally friendly materials. The launch of eco-conscious water guns emphasizes water conservation, sustainability, and a gradual shift towards eco-friendly materials.
If we explore the TikTok profiles of these content creators, we can find links to their independent online stores.
Currently, three styles of water guns are available, priced between $29.99 and $39.99, approximately equivalent to RMB 200-300. The value proposition varies among these options.
The videos shared by these content creators have collectively received over 10 million likes and views. In the comment sections, numerous users express their desire to acquire these water guns. Through observations and analysis of multiple promotional videos for the same product, it becomes apparent that there is a strong consumer inclination to purchase these items.
According to Google Trends, the search interest in water guns has consistently increased over the past three months. The trend exhibits a pronounced seasonality, surging notably with the advent of summer in the northern hemisphere. It is anticipated that the interest in water guns may soon reach its peak, potentially hitting a score of 100.
Further exploration of the 1688 platform reveals a range of related categories, with unit prices spanning from $28 to $68 or higher. Considering the price range and product positioning, water guns offer diverse functions.
As a favored summer outdoor toy, water guns possess significant market potential. With consumers’ demand for entertainment and interactivity continuously rising, sellers must continually innovate to meet their evolving needs and expectations.
Read Also: The Hottest Food Trend on TikTok: Food Transitions
Do not forget to follow us on our Facebook group and page to keep you always aware of the latest advances, News, Updates, review, and giveaway on smartphones, tablets, gadgets, and more from the technology world of the future.