When the purpose of your business is to improve its online presence, the raw data of your website traffic can help you understand the performance of your domain. Irrespective of whether your business is small or extremely large, monitoring your website traffic is essential to improve the online presence of your business. This is why digital marketing experts focus on examining different types of raw data and applying them to the digital marketing campaigns so that they can adjust the content of their website page, better control future promotions, and promote the business online. Therefore, you will definitely miss a huge opportunity to expand your business if you don’t examine the performance of your website.
The Importance of Analyzing Data from Website Traffic:
If you don’t have the experience to deal with numbers and graphs, analyzing the raw data can be overwhelming for you. However, you should understand all the key metrics that drive your website so that you can know how to improve user experience. If you truly understand what user experience is, you will realize the importance of analyzing the data of your website.
It is difficult to quantify user experience, however, the overall user experience plays the most crucial role in determining the ranking of your website on search engines. Google algorithms determine the credibility of your website by examining the engagement and amount of time that the users spend on your website. If a user leaves immediately your website after clicking on your link or they do not go through different pages of your website, Google will not highlight you effectively.
Therefore, you must understand how to develop your website to attract users and improve their engagement with your website. For that, you have to provide a pleasant experience while visiting your website. Let’s focus on your experience of visiting other websites. Do you spend a long time on a website if its design is horrible, difficult to understand, and respond very slowly? For this reason, you need to analyze and understand the data from your website traffic so that you can learn about the response of the users to your website and how many users are visiting your website.
The Role of a Website Traffic Checker Tool to Track Your Website Traffic:
A website traffic checker tool helps you to understand how the users interact with your website. For that, this tool will check popular keywords, multiple resources, top-ranked pages, average engagement time of the users, location of the users, etc. This assessment of multiple parameters will help you to learn how to improve the overall performance of your website so that the visitors turn into customers.
Assessment of Different Areas to Make a Successful Website:
The five main areas that a website traffic checker tool needs to examine are-
- Top Ranked Keywords
- Top Ranked Pages
- Number of Visitors Per Day
- Geographic Locations of the Visitors
- Traffic Metrics
The examination of these areas is crucial for all professional digital marketers in order to build an effective digital marketing campaign. Let’s understand how these areas can influence the overall performance of your website pages.
Top Ranked Keywords:
Keywords play a crucial role in making your website rank higher on any search engine. For instance, when you type any phrase into Google, this search engine searches all the relevant pages that match the keywords of your phrase. Therefore, you have to use the right keywords in your web page content and links so that your website page comes at the top rank on Google or any other search engine.
Top Ranked Pages:
Besides you focus on your website andbusiness, you also need to have a clear idea about the actions of your competitors. Therefore, you have to go through the top-ranked pages on Google and analyze how they have made their pages, page content, services, products, etc. You can also check the responsiveness and keywords of the webpages of your competitors and compare them with your web pages.
Number of Visitors:
After launching your web page, you need to assess how many users are visiting your website per day. Knowing the exact number of visitors will help you understand how you can improve your website presence in the future.
Geographic Locations of the Visitors:
Understanding the geographic location of your visitors will help you to know where to target your business for better potential customers.
Examining the traffic metrics will let you know how your website is performing in comparison to your competitors’ websitesin order to pull more traffic.
Therefore, the assessment of these areas is very crucial to understand and improve the performance of your website.