Are you looking to turbocharge mobile marketing strategy?
Mobile browsing is increasingly important in people’s day to day lives. So no marketing strategy is complete without taking it into account.
Read on for 5 tips to improve your mobile marketing strategy today.
- Make Mobile-Friendly Content
Create content that mobile users need and want while out and about. Mobile devices show content on small screens. They aren’t able to focus on different tabs and pages. You want to keep your content snappy, short and to the point, while also remaining engaging.
Making sure your headlines are to the point and catchy is a good place to start. You don’t have space, so keep your headlines short. Pack all your persuasion skills into a few words – give your readers a quick punch (not literally!) to tell them why they want to read on.
- Use Search Engine Optimization
70% of mobile searches lead to action on the website within 1 hour of making the search. This indicates that those who are searching on their phones are in more of a mindset to buy than those using a desktop.
Organic searches from mobiles have gone up and it’s set to continue to rise going into the future. You can’t afford to not gear up for mobile search engine optimization.
- Make QR codes for Quick Access
QR codes are a way to take your mobile marketing to the next level. QR stands for ”quick response”. They store data that’s transmitted fast to devices. This makes them perfect for people using mobile devices.
Speed is key with mobile devices. QR can speed up your site and get data to the user faster. This will improve their general impression of your website.
- Speed Up Your Website
Speaking of speed, we all know that a slow website will drive users away. Also, as of July 2018, speed is a ranking rating for their mobile searches.
It’s easy to check your site speed. There are tools you can use, like Lighthouse (recommended by Google). This will look for any speed issues on your website. You can check the speed on mobile networks. You can also compare your speed to your competitors!
- Voice Search Optimization
With most mobile devices having a voice search function, more and more users are preferring to use this. Voice search differs from text search in that it’s formed of full questions. Text search uses keywords and fragments of sentences.
In short, voice search is conversational – like talking to another person. Think about what sort of voice search commands users will use to find your site. When you decide those, optimize for the long-tail keywords.
Improve Your Mobile Marketing Strategy Today!
So there you have it! If you put in place these 5 tips, you’ll improve your mobile marketing strategy today.
It’s important to follow current trends. Make sure your search engine and voice search optimization are on point. This is about the functionality of mobile devices and keep content, short and to the point while drawing users in.
If you found this article informative, check out our other blog posts.