Why do you need a TikTok campaign?
By using hit songs and industry-specific tags to create educational videos about your business or what you’re selling, you’ll reach the right audience. Here are some TikTok statistics that will surprise you!
2022 TikTok Stats
·TikTok has invested £13m in educational content
·TikTok was the second most popular free app download of 2019
·TikTok has the highest social media engagement rate per post
·TikTok users spend an average of 52 minutes a day on the app
· In the first quarter of 2020, the app was downloaded 315 million times, the best quarter ever for any app.
How do you promote your business on TikTok?
1. Focus on a core audience that your business serves
Marketing your business on TikTok is easier than you think. Because of user engagement and the small number of businesses that have adopted TikTok’s marketing strategy, you still have a chance to be first and foremost.
Pay close attention to these strategies, learn to embrace and love the platform, and be consistent. Your business will grow on TikTok.
2. Outline your TikTok content strategy in advance
As the saying goes, no man is rich. All arrangements to make detailed planning arrangements, I believe your target audience will be interested. Doing this ahead of time also helps improve consistency. You can plan as many as you want, save them as drafts, and then publish them, which saves a lot of time.
3. Keep tabs on TikTok trends
The best advice I can give you is to actually be a consumer on TikTok. Spend time on the platform and learn about the different trends, sounds, effects and video styles that suit users. This will put your creative ideas to work so that you can take some of these trends and apply them to growing your business.
4. Study your competition
This should be a good choice. Do some research on subject tags in the target industry. Look at what some of the top videos are, look at the profiles of these people/businesses, follow them and see what works for them. You can research what other digital marketers’ best-performing videos are, what tags they use, whether they use certain sounds, etc… Then you can copy their videos and put your own ideas on them.
5. Provide clear rallying words in your video
In each video, you should provide a clear CTA (rallying phrase). You can do this at the end of your videos, for example: at the end of each video say, “Like and follow for more tips on growing your business online! This tells viewers exactly what your channel is about, how it benefits them, and that it converts more people.
6. Once you’ve crossed 1,000 TikTok followers, add a link to your profile
Once you pass 1000 followers, this feature will open automatically. You’ll be able to add clickable links to your resume and even provide text above it. As you build an audience and keep Posting, you’ll have hundreds or more people visiting your profile every day. Many of them will click on the link if it applies to them! People have tested the views of paid courses and asked users to subscribe to YouTube channels, with spectacular results.
7. Repost your best TikTok videos using different hashtags
One of the best strategies for growing on TikTok is to repost the best-performing videos! Remember not to do this every day, but if you have a viral video from about a month ago, why not repost it? It will bring in a whole new audience and fans. If the video is indeed the best performing and is already at the top of a previously used subject tag, change it and use a different subject tag. This prevents duplicate items from showing up on these # tags and allows you to reach a wider audience.
8. Be consistent! Publish multiple videos a day
Consistency is key on TikTok, and they want you to post lots of videos! The key here is to post as many high-quality videos as possible every day. About 1-2 videos per day, or every other day. Try not to stop. Keep a certain frequency of updates, will not be forgotten by fans.
9. Respond to every comment
Not only will responding to every comment you get build a dedicated audience for you over time, TikTok also has an amazing feature called video responses. As the name suggests, you can use the video to reply to their comments, and their comments will be displayed on the screen. This is a fantastic growth strategy for businesses because not only do you have to answer prospects, you also post more videos! Regularly encouraging viewers to comment on your posts will help you make more videos that have a chance of reaching a wider audience.
10. Try live streaming on TikTok
If you’re not streaming on TikTok yet, give it a try! It’s very similar to any other platform, and it’s a great strategy for building and cultivating an audience. Your livestream will also show up in non-followers’ recommendations, giving new people a chance to follow you.