Igeekphone reported on February 20th: Xiaomi’s President Lu Wei Bing officially announced that the global launch event of Xiaomi 17 Series will be held at the Catalonia Convention Center in Barcelona on February 28th.
As the main star of this event, the Xiaomi 17 Series will collaborate with Leica to create a new mobile imaging experience. It will continue to leverage the imaging adjustment advantages of their deep cooperation, achieving new breakthroughs in lens configuration and imaging algorithms, and jointly define a new chapter in mobile imaging. It will become a highly anticipated flagship product for consumers both at home and abroad.
In addition to the flagship mobile phones, the event will also introduce the brand-new Xiaomi Pad 8 Series flagship tablet, filling the gap in the Xiaomi tablet product line and providing a more smooth large-screen usage experience.
At the same time, new products under the Smart on the Go theme will also be released simultaneously. Focusing on the intelligent and convenient travel scenarios, they will create a comprehensive intelligent travel experience, making the layout of the Xiaomi ecosystem in the field of mobile travel more complete.
This press conference is scheduled to be held in Barcelona. It is also a crucial step for Xiaomi to enhance its brand value in mature markets after deeply penetrating emerging markets. Relying on the international reputation of Leica’s imaging technology, Xiaomi’s high-end flagship products will compete head-on with international brands in the global market.
The simultaneous launch of a wide range of new products has further enhanced Xiaomi’s global ecosystem layout, laying a solid market foundation for its subsequent smart car and other new product exports, and facilitating Xiaomi’s transformation from a global mobile phone brand to a global smart ecosystem brand.