According to Betterretailing, the international tobacco company Imperial Brands (formerly Imperial Tobacco) has released a new Blu Bar e-cigarette device, which can provide 1,000 cartridzes per cartridge. The new device is equipped with a 550mAh battery and USB-C charging port for reuse. At the same time, the liquid level of the device is clearly visible, and the user can always know when the smoke cartridge needs to be replaced.
The new device is unique in that it locks when not in use, effectively preventing leaks. At launch, Blu Bar offers cherry, pineapple, blueberry yogurt and watermelon ice in four flavors. Priced at £5.99, the kit includes the device and a flavored cartridge. You can also buy a kit with two bombs for the same price of £5.99.
Yawer Rasool, Director of consumer marketing, UK and Ireland, Imperial Brands, said:
“We believe the Blu Bar e-cigarette kit will provide a lucrative sales opportunity for wholesalers and retailers, while providing them with another revenue route ahead of the proposed single-use e-cigarette ban.”