Japan Tobacco (JT) announced on its website that it will release a limited EDITION “SPECIAL EDITION STRIPE BLUE BY” Ploom X Advanced “, a heated tobacco device co-designed by creative designer Kosuke Kawamura, from March 4 KOSUKE KAWAMURA “. The new product is priced at 980 yen (about $7) and can be purchased at the CLUB JT online store, Ploom stores nationwide, and convenience stores.
According to Kawamura, the new product uses its signature “paper-tearing art” design to bring consumers a pleasant visual and tactile experience, integrating the device with the artwork.
To coincide with the launch of the limited-edition device, JT has also partnered with Kawamura on a promotional campaign for limited-edition accessories. The event took place at Ploom X CLUB and Ploom shops around the country, where customers could purchase special edition front panels such as “Aqua Bouquet”, “Rose Bouquet”, “Olive Bouquet”, and limited accessories such as the “Stripe Blue” cigarette stick tray.
It is reported that Kawamura is a Japanese artist known for his unique patchwork painting and shredding process, he has served as the creative director of Uniqlo T-shirt brand “UT”, working with Adidas, SEIKO (SEIKO), ARC’TERYX and other brands and creators in various fields.