Imperial Brands is expanding its Blu Bar e-cigarette range with the launch of three new kits and 11 new cartridges in the UK.
Each kit includes a rechargeable blu bar device and flavored smoke pods, with a suggested retail price of £5.99, and the three new kit flavours are Watermelon Ice, Blueberry Ice and Blueberry Sour Razz. At the same time, it also added a replaceable double smoke bomb combination, Flavors include Blueberry Ice, Lemon Lime, Strawberry Ice, Berry Mix, Kiwi Passionfruit, Mint, Apple, Grape, Banana Ice, Blueberry Cherry, and more Triple Melon, with a suggested retail price of £5.99. You can smoke up to 1,000 bites per pack.
According to Nielsen’s research report, the ten most popular disposable e-cigarette flavors on the UK market are currently fruit flavors, with Lemon Lime, Pineapple Ice and Strawberry Ice being the top three best-selling flavors.
Suppliers hope these new launches will provide consumers with viable alternatives to the ban on single-use e-cigarettes that came into effect on June 1 this year.
According to Yawer Rasool, Imperial Tobacco’s consumer marketing director for the UK and Ireland,
The e-cigarette market in the UK is driven by two key factors – taste choice and ease of use. With single-use e-cigarettes being phased out in the UK, the company has launched an expanded range of blu bar e-cigarettes, which retain the convenience of single-use e-cigarettes while offering the most popular flavors in a reusable cartridge. Due to the growth in the supply of products that offer the same convenience as disposable e-cigarettes, the overall cigarette bomb market has almost doubled in the last year.”