According to livedoor, Philip Mo International Japan will launch a new product, “TEREA Velvet Pearl”, starting from October 6, 2025. Each box contains 20 cartridges and costs 580 yen (about 4 US dollars). These are heated cartridges from the “IQOS ILUMA i” and “IQOS ILUMA” series. At this point, the “TEREA” lineup will increase to 24 flavors.
Daniel Sefschich, Director of Product Portfolio Marketing at Philip Mo International Japan, said: “‘ TEREA Velvet Pearl ‘is a refreshing menthol product with capsules.” Before crushing the capsules, you can enjoy the menthol flavor. After crushing the capsules, you can enjoy the aroma of berries.
In addition, four IQOS specialty stores across the country (Sapporo, Ginza, Nagoya, and Shinsaibashi) will showcase “TEREA Velvet Pearl” under the theme of “Shining Rich Berry Aroma”. Starting from October 6, 2025, it will be available for sale at all IQOS stores across the country. Starting from October 8th, the IQOS online store will be available for sale. Starting from October 13th, tobacco retail stores across the country, including convenience stores, began to sell it.