According to the official website of IQOS in Japan, IQOS has launched three new “custom device sets” in Japan, packaging the heating non-combustion device IQOS ILUMA i series main unit with accessories for sale. The main selling points are personalized combinations and price discounts.
The official website information indicates that the three new sets are as follows:
IQOS ILUMA i PRIME + Leather Wrap Cover: 10,080 yen (approximately 65.9 US dollars);
IQOS ILUMA i PRIME + Premium Ring Set: 11,080 yen (approximately 72.4 US dollars);
IQOS ILUMA i + Premium Ring Set: 8,380 yen (approximately 54.8 US dollars).
The above-mentioned set will be available for sale starting from January 29, 2026. The sales channels include the IQOS online store, the official IQOS LINE account, as well as 4 IQOS stores across Japan (Sapporo, Ginza, Nagoya, Kanda) and some cooperative retail channels such as IQOS Shop/IQOS Corner. IQOS also reminds that the launch time, inventory and available combinations at different stores may vary.
IQOS also stated that its stores across the country will also sell some package combinations that are not available in the online store, and advised consumers to visit the nearest store to confirm the availability.
Furthermore, the official website mentions in the relevant information that IQOS stores are also selling combination packages that include designated accessories and “printing services”, emphasizing the personalized expression of the device’s appearance through the accessories and customized services.