According to E-Today, Philip Morris Korea stated on the 5th that the company has launched a new dedicated product “TEREA Shine Pearl” for its heated non-combustion product series IQOS ILUMA.
It is reported that “TEREA Shine Pearl” has been included in the “TEREA Capsule” series of bubble-type products. This product features a refreshing taste; when users pop the bubble, a more fresh and refreshing flavor will be added to the original experience.
Philip Morris Korea Co. stated that this product, along with existing products such as “TEREA Oasis Pearl” and “TEREA Sun Pearl”, is targeted at IQOS ILUMA users and adult smokers who prefer to experience flavor variations through puffable beads.
With this latest addition, the report indicates that the “TEREA” brand’s burstable product lineup in the Korean market has expanded to 7 varieties.