Igeekphone noticed that an electronic cigarette product named “Klip’s Switch Edition 30K” has recently been launched on several online e-cigarette channels in France. The relevant channel information indicates that this product was jointly launched by Fumytech and Tornadoliq, adopts an open design, and is claimed to have a total number of inhalations of approximately 30,000.
7 + 2 * 10ml e-liquid structure, with a nominal usage of 30,000 puffs.
From the specification and configuration perspective, the Klip’s Switch Edition 30K has a body size of approximately 97.8 × 49.7 × 23.3 mm. It is equipped with a 2200 mAh battery and supports USB-C charging. The package features a 7 mL side-fed oil tank, with a nicotine concentration of 20 mg, and comes with 2 × 10 mL refill oil bottles. The channel page describes the total usage amount of this product as approximately 30,000 puffs.
The atomization end has a 0.6 Ω Dual Mesh structure; the channel information also states that it is an automatic inhalation trigger, biased towards MTL (mouth inhalation), the intake cannot be adjusted, and it emphasizes that the magnetic connection is established between the oil tank and the battery. Its OLED screen can display information related to the battery level.
Switch style exterior design – red/blue color contrast
From the perspective of its exterior design, this Klip’s Switch Edition 30K clearly adopts the visual language of the gaming console Switch:
The body color uses a red/blue contrast color scheme in a left-right division;
The layout of the front buttons draws inspiration from the direction keys and function keys of the handheld controller;
Additional styling elements similar to “holding position/control area” are added on the side.
The overall appearance of the device is more similar to the industrial design of a “small handheld console” rather than the typical rectangular shape of e-cigarette products. Therefore, when displayed or recognized at first glance, it is easy to remind people of the classic color scheme and button layout of the Switch.
It is worth noting that when 2Firsts conducted a search for related products, they discovered that the KLIP’S product line has multiple versions and collaboration editions (such as NES Edition 30K, Switch Edition 30K, Retro Gamer Edition, etc.). The overall appearance and naming are all highly centered around the elements of classic game consoles. Their shapes, colors, and button layouts clearly draw on the visual language of Nintendo consoles, presenting a strong “gamification” product strategy and a strong imitation trace.
Similar to the product design language of JNR and OXBAR
As an open-source electronic cigarette, the Klip’s Switch Edition 30K product kit comes with two 10ml bottles of e-liquid with a nicotine concentration of 20mg. This packaging design concept is consistent with that of JNR Whale and OXBAR OX35K:
JNR Whale is an open-type electronic cigarette. It features a 2+20 ml replaceable and oil-injectable structure, claiming a maximum of approximately 38,000 puffs; the nicotine concentration is 2%.
OXBAR OX35K features a 2ml internal and 2 x 10ml external e-liquid combination. It supports top oil injection and has a nominal mouthpiece capacity of 35,000.