According to Econovill, South Korean tobacco company KT&G has unified and integrated the “Real”, “Granular” and “Vapor Stick” products from the heating non-combustion device “Lil Aible” product line into the “AIIM” brand for operation.
KT&G stated that this brand integration is aimed at presenting the current lineup of “lil Aible” exclusive e-cigarette products in a more intuitive manner, thereby enhancing the convenience for consumers to access and choose products. The company noted that through unified brand management, “lil Aible” users will be able to more easily understand and select the relevant product lines.
According to this adjustment, the original 11 products in the “Lil Aible” exclusive cartridges, namely the Real 4 models, Granular 6 models and Vapor Stick 1 model, will be consolidated under the “AIIM” brand.
After the adjustment, the “Lil Aible” exclusive e-cigarette products will consist of 11 “AIIM” models that cater to diverse preferences, as well as 4 “RAIIM” models that emphasize the pure taste of tobacco. In total, there will be 15 products.
KT&G stated that the updated products will be distributed to each sales outlet in sequence once the existing inventory is sold out.