According to Business Wire, Altria announced that its operating company, Helix Innovations LLC, has launched the next-generation oral nicotine pouch product, on! PLUS, and it will be available in all retail channels across the United States.
It is expected to start entering stores across the United States from March 23rd.
The original statement indicates that on! PLUS has previously been sold through e-commerce channels as well as participating retailers in North Carolina, Florida and Texas. The product began wholesale shipments on March 16, 2026, and is expected to enter participating retail stores across the United States starting from March 23, 2026.
The product offers 3 flavors and 2 nicotine concentrations.
Altria stated that on! PLUS offers 3 flavors and 2 nicotine concentrations, and employs its proprietary NICOSLIK technology. It is also equipped with an internal compartment for proper disposal.
According to the original text, the US Food and Drug Administration (FDA) has approved the following 6 on! PLUS products for market release:
on! PLUS Mint，6 mg
on! PLUS Mint，9 mg
on! PLUS Tobacco，6 mg
on! PLUS Tobacco，9 mg
on! PLUS Wintergreen，6 mg
on! PLUS Wintergreen，9 mg
Nick MacPhee, the managing director of Helix, stated that the nationwide expansion of on! PLUS is a significant milestone for Helix and a step towards Altria’s “Beyond Smoking” vision.