According to City Biz, the hookah brand Al Fakher has launched nicotine pouch products, expanding from the traditional hookah to the modern category of mouth-holding nicotine products.
It will be widely available in April, and the new product will be launched with 4 flavors.
Al Fakher stated that this nicotine pouch product without tobacco made its debut at the Total Products Expo and will be widely available in April.
The first batch of nicotine pouch products includes 4 flavors, and each flavor offers two nicotine concentrations of 4 mg and 8 mg, respectively:
Frosty Apple: Inspired by the classic Two Apples flavor of the brand, it combines a refreshing spearmint flavor with a slight spicy note of apple.
Spearmint: A fresh peppermint flavor with a slight sweet taste.
Mango: A tropical fruit flavor centered around ripe and sweet mango.
Wintergreen: A classic refreshing mint flavor with a herbal sweet note.
The parent company of Al Fakher, AIR, is planning to go public in the United States.
Al Fakher stated that the launch of nicotine pouch products marks the brand’s official entry into the modern oral nicotine category.
The company stated that the global compound annual growth rate of this category over the past five years was 30%. The market size in the United States alone reached 5.95 billion US dollars. It is projected that the number of users will reach 10.4 million by the end of 2026.
It is worth noting that the parent company of Al Fakher, AIR, and Cantor Equity Partners III, Inc. recently announced that they have submitted an F-4 registration statement to the US Securities and Exchange Commission.
After the transaction is completed, the merged company, AIR Global PLC, is expected to be listed on the Nasdaq in the United States, with the stock code “AIIR”.