According to Better Retailing, Imperial Tobacco has added a new flavor, Sour Berry, to its Blu e-cigarette product line.
The total number of Blu flavors has increased to 17.
Imperial Tobacco stated that Sour Berry will be available in retail channels this month. The suggested retail prices for the Blu bar kit and pod pack are both £5.99 (approximately $7.79).
The company stated that with the launch of Sour Berry, the total number of flavor options in the Blu product line will increase to 17.
The new product will be available in two forms: bar kit and pod pack.
Imperial Tobacco stated that Sour Berry will be launched in two forms.
Among them, the Blu bar kit, each of which is pre-filled and replaceable with a cartridge, can provide 1000 puffs. It is equipped with a slim device and is compatible with other flavors in the Blu pod series. The Blu pod pack contains two replaceable cartridges each, and each pack can provide a total of 2000 puffs.
The company stated that 83% of e-cigarette users prefer fruit flavors.
Imperial Tobacco stated that the launch of this new product was in line with a research result, which indicated that 83% of e-cigarette users preferred fruit flavors.
Shirley Soccio, the head of consumer marketing for Imperial Tobacco in the UK and Ireland, said that British e-cigarette users are constantly seeking new and exciting flavors. The company will continue to ensure that its product range reflects the changing preferences of consumers and enables retailers to provide consumers with better products and experiences.
Public records show that in 2009, the Blu brand was established in North Carolina, USA. Later, it was held by Imperial Brands, one of the world’s four major tobacco giants, through its subsidiary Fontem Ventures.