According to reports from “Scottish Local Retailer” and “Scottish Grocer”, Imperial Brands has launched the blu MAX 6000 e-cigarette kit series in the UK.
This product has been available for sale to British wholesalers and independent retail channels since May, featuring higher volume, longer usage experience, and convenient replacement packs.
It is reported that the Blu MAX 6000 adopts a click-on box format with a capacity of 2ml + 10ml, aiming to offer more mouthfuls and a stronger flavor experience.
The new series includes a total of 8 flavors. Among them, the three device kits are Blueberry Sour Razz, Pineapple and Strawberry Ice. The suggested retail price is £10.99 (approximately $14).
The other 5 flavors of pod+refill refill kits include Lemon Lime, Blueberry Ice, Pineapple, Strawberry Ice and Blueberry Sour Razz. The suggested retail price is £7.99 (approximately $10).
All pod+refill flavors can be used interchangeably with the Blu MAX 6000 device, allowing consumers to try different flavors without having to replace their device.
In terms of product configuration, the Blu MAX 6000 adopts the dual mesh coil technology to offer a more stable vaping experience. The device is also equipped with dual power modes, allowing users to adjust the flavor intensity through buttons.
In addition, each device is equipped with a rechargeable battery and a USB-C charging port, and has an LED screen for displaying the battery level, power mode, and child lock status.
The product also features a semi-transparent container design, which makes it easy for users to check the remaining liquid volume and determine when a replacement pack needs to be purchased.
Shirley Soccio, the head of consumer marketing for Imperial Tobacco in the UK and Ireland, said that British e-cigarette consumers are increasingly seeking products that offer both convenience and a pleasant taste experience.
She said:
“We are delighted to introduce the Blu MAX 6000 – this is the next-generation electronic cigarette product featuring a 2ml + 10ml format, designed to consistently offer rich and long-lasting flavor experiences.”
She also mentioned that the product’s dual power mode enables users to customize the intensity of the flavor through buttons, thus providing a more personalized usage experience.
In the context of the UK’s one-time ban on electronic cigarettes and the subsequent implementation of the “Tobacco and Vapes Act 2026”, brands are accelerating the launch of rechargeable, replaceable, and multi-mouthpiece electronic cigarette products to meet the demand for compliant alternative products in the retail market.