We noticed that the ASDF official website has already displayed the Chroma product page. The page description states that Chroma is a closed-pod device, featuring 7-color glow effect, and describes it as targeting users who value “motion and light” expression. The above statement comes from the brand’s official website. 2Firsts does not make any evaluation of its marketing description.
According to the product information on the ASDF official website, Chroma is equipped with an 800mAh battery, 2ml cartridges, adjustable RGB lighting effects, tactile feedback, two power modes, battery level indication, and Type-C charging. The accompanying OSTRO cartridges use chromium ceramic coils and have a nicotine concentration of 2%.
Brand background and design style
Public information indicates that ASDF has a Malaysian brand background. Relevant industry reports mention that the brand achieves recognition through its “retro cassette” design. ASDF’s early product Vapetape employed a visual language similar to that of a cassette tape, giving it a strong recognizability in exhibition scenarios.
Core Parameter Analysis
Based on the available information, the core parameters of Chroma are concentrated in four aspects: device battery, e-cigarette cartridge capacity, nicotine concentration, and interaction functions. This product uses an 800mAh battery and a 2ml sealed e-cigarette cartridge, with a nicotine concentration of 2%. Unlike high-pitch single-use products, Chroma does not emphasize the stated pitch number in the public materials. Instead, it focuses on the sealed Pod structure, RGB lighting effect, tactile feedback, and replaceable e-cigarette cartridge system.
The 2ml cartridge capacity is related to the “TPD compliant” statement found in the brand and third-party public information, but this statement does not equate to the regulatory agency’s endorsement or approval of the quality of a specific SKU or its marketing authorization. If the product is sold in the UK or the EU market, it is still necessary to verify its specific public status in the relevant notification system.
Product Design and Function
In terms of product design, the ASDF official website and related public information indicate that the functions of Chroma include an 800mAh battery, switchable RGB lights, haptic feedback, 2 power modes, battery indicator, and Type-C charging.
Regarding the cartridges, OSTRO Cartridge uses chromium ceramic coils with a capacity of 2ml and a nicotine concentration of 2%. The ASDF-related information also lists several names for the Chroma flavors, including Blueberry Raspberry, Blackcurrant Berries, Honeydew Blackcurrant, Kiwi Passion Guava, etc.
Comparison with previous generations or similar products
ASDF initially established its brand recognition through the retro cassette visual style of the Vapetape series. Public records also show that the brand’s product line includes disposable, pre-filled, closed pod, open pod system, and e-liquid categories.
From the perspective of product form, Chroma is different from the earlier high-capacity single-use or pre-filled oil products. Its public information places more emphasis on 2ml closed Pod, RGB lighting effect, tactile feedback, and replaceable cartridge structure. However, the ASDF official website does not provide a complete comparison of Chroma and its previous generation products in terms of battery capacity, cartridge structure, price, or sales area. Therefore, no further parameter comparison is made in this article.