According to the British retail industry media Better Retailing, the Zyn brand under Philip Morris International (PMI) has launched a 16.5mg menthol nicotine pouch product in the UK.
The report states that this is Zyn’s product with the highest nicotine content at present.
According to the report, Menthol Ice 16.5mg has an eucalyptus and peppermint flavor. It is currently available for sale on the PMI Open online platform and will gradually enter the UK wholesale channels starting from the end of May.
The suggested retail price of this product is £6.50 (approximately $8.8).
The report indicates that in order to promote the launch of new products, PMI provided retailers with a fixed profit return rate of 63% in the second quarter of 2026.
PMI stated that the new product is designed to further enhance the Zyn high-concentration product line and provide more options for adult nicotine pouch consumers.
It is reported that currently Zyn has the 13.5mg version of the Menthol Ice product. This new 16.5mg product is regarded as a supplement to meet the demand for higher concentrations.
PMI cited consumer research, stating that product selection is the primary factor driving the purchase of nicotine pouch products by convenience store consumers.
The company believes that a greater variety of flavor and concentration combinations can help meet the constantly changing demands of adult consumers.
Dor Matot, the business director of PMI UK and Ireland’s Zyn division, said:
“Zyn Menthol Ice 16.5mg is an important addition to our nicotine pouch product lineup, enabling retailers to obtain the highest concentration product from the Zyn series.”
He also stated that as adult consumers’ demand for a wider range of flavors and concentrations increases, retailers need to offer product combinations that can meet the needs of both new and existing customers.
It is reported that the market for nicotine pouches in the UK has been growing steadily in recent years.
According to PMI data, the sales volume of the Zyn brand in the UK market increased by approximately 400% from December 2024 to December 2025.
PMI stated that Zyn is currently the world’s top-selling brand of nicotine pouches.
The report indicates that PMI is continuously expanding its range of smokeless nicotine products and enhancing its competitiveness in the rapidly growing nicotine pouch market through the use of higher concentration products.