The new one-time electronic cigarette model Chloe 50K from APUS has been available on online retail channels such as Element Vape, Vapesourcing, and other platforms targeting the US market. Unlike most high-mouth-count products that emphasize industrialized appearance or screen size, Chloe 50K features a mini handbag-like body and chain attachments as its main visual characteristics. Beyond the product positioning of up to 50,000 puffs, it further enhances its status as a fashion consumer product.
The official page of APUS shows that Chloe 50K comes with 20ml pre-filled e-liquid, a 5% nicotine concentration, a 1250mAh rechargeable battery and a Type-C charging interface, and offers 15 flavors. Vaping360 has listed its public release date as May 2026.
The handbag design enhances product differentiation
The core difference of Chloe 50K lies in its appearance design. The public product images and retail pages show that the body of the product adopts a handbag shape and is equipped with a chain accessory, which can be used as decoration or connected to a carry-on bag. Compared with the common long or square box structure of traditional disposable electronic cigarettes, this design attempts to combine the product appearance with the language of fashionable accessories.
The APUS official website describes this design as “Moving Style” and highlights the changes in the product’s appearance in different usage states. The website also indicates that the product supports two modes, but does not further specify the output parameters of each mode in the public specifications section.
50,000 pods in parallel with status visualization
In terms of product performance, the Chloe 50K is rated at a maximum of 50,000 pods. It comes pre-filled with 20ml of e-liquid and is equipped with a 0.6Ω dual mesh coil and a 1250mAh rechargeable battery. The device supports Type-C charging and provides display of battery level and e-liquid remaining capacity. Users can directly view the basic device status.
The product is activated by automatic inhalation and offers 15 different flavors. Public retail information indicates that the 5% nicotine version is commonly sold in the US market. Some US wholesale channels quote prices of approximately $15.75, while other pre-sale promotion information suggests a price of approximately $16.39. The actual retail price may vary depending on the channel and promotional activities.
Enter the online retail channels of the United States
Chloe 50K has been available on Element Vape, Vapesourcing and other online retail and wholesale channels in the United States. Its positioning in the US market mainly focuses on high number of ports, stylish appearance and visual display of device status.
However, the current publicly available information mainly comes from the brand’s official website and retail channels. There is no announcement from APUS regarding an independent listing for the US market yet. Therefore, a more accurate statement would be that the product has entered the US online retail system, rather than asserting that it has completed the official US market launch.
Regulatory situation in the United States
As of the time of publication, the FDA of the United States has released a list of 45 authorized e-cigarette products. Neither APUS nor Chloe 50K is on this list. The FDA stated that the products listed on this list are currently authorized e-cigarettes that can be legally sold in the United States; new tobacco products need to obtain written marketing authorization before they can legally enter interstate commerce in the United States.
Therefore, the presence of Chloe 50K in the US online retail channels does not equate to it having obtained a Marketing Granted Order (MGO) through the PMTA process. Currently, no public FDA records have been retrieved indicating that this product has obtained an MGO.