Japan Tobacco Inc. (JT) has introduced three autumn-limited tobacco stick products for its Ploom heated tobacco devices in Japan. Launched on October 16, 2026, the new products are sold under the EVO, MEVIUS, and CAMEL brands, with each offering a different interpretation of a traditional tobacco flavor.
The limited editions feature autumn-themed packaging and come in packs of 20 sticks. Prices range from ¥570 to ¥620, depending on the brand. According to JT, all three products are compatible with its Ploom devices and are available in limited quantities through the official CLUB JT online store.
The launch expands JT’s seasonal product lineup without introducing a new device. Instead, the company is using three established tobacco brands to offer different flavor profiles and price points within its existing heated tobacco portfolio.
Three Ploom Autumn Editions Cover Different Price Points
The new lineup consists of EVO Autumn Premium Regular, MEVIUS Autumn Premium Regular, and CAMEL Autumn Premium Regular. All three are positioned as regular tobacco varieties, but JT describes their flavor characteristics differently.
| Product | Flavor positioning | Pack size | Price, including tax |
|---|---|---|---|
| EVO Autumn Premium Regular | Rich tobacco character with sweetness and roasted notes | 20 sticks | ¥620 |
| MEVIUS Autumn Premium Regular | Milder, more balanced tobacco character | 20 sticks | ¥590 |
| CAMEL Autumn Premium Regular | Roasted aroma and a fuller tobacco character | 20 sticks | ¥570 |
The descriptions above reflect JT’s published product positioning rather than independent sensory testing. The company has not disclosed specific changes to the tobacco blend or detailed formulation for these seasonal editions.
The three products share the same autumn-themed concept but occupy different price points. EVO sits at the top of the range, followed by MEVIUS and CAMEL.
EVO Autumn Premium Regular: Rich Tobacco Notes
The EVO Autumn Premium Regular is priced at ¥620 per pack. JT describes its flavor profile as rich, with tobacco sweetness and roasted aromas contributing to the aftertaste.
Its price matches the revised standard price for EVO tobacco sticks introduced earlier in October. The autumn edition therefore joins the existing EVO lineup at the same price point rather than establishing a separate premium price above the brand’s updated pricing.
Each pack contains 20 sticks, and the product is being sold as a limited seasonal release.
MEVIUS Autumn Premium Regular: A Milder Profile
The MEVIUS Autumn Premium Regular costs ¥590 per 20-stick pack. JT positions this version around a softer and more balanced tobacco flavor, with an emphasis on a lighter smoking sensation and tobacco aroma.
The product gives MEVIUS a place in the autumn-limited lineup between EVO and CAMEL in terms of price. Like the other two editions, it uses seasonal packaging and is intended for compatible Ploom heated tobacco devices.
JT has not published additional details about the tobacco blend or confirmed whether the seasonal version differs from other MEVIUS regular varieties in its underlying formulation.
CAMEL Autumn Premium Regular: Roasted Aroma
The CAMEL Autumn Premium Regular is the least expensive of the three products, with a tax-inclusive price of ¥570 per pack.
JT describes it as having a roasted aroma and a substantial tobacco character. The company also presents the flavor as layered, distinguishing it from the milder profile attributed to MEVIUS and the richer sweetness associated with EVO.
The product is sold in the same 20-stick format as the other autumn editions. Its lower price gives the CAMEL version the lowest entry point among the three limited releases.
Compatible With Ploom Devices
JT says all three autumn-limited tobacco sticks can be used with its Ploom devices, including Ploom AURA and Ploom CUBE.
The company has not announced a new heated tobacco device alongside these products. The launch instead focuses on tobacco stick varieties, seasonal packaging, and brand-specific flavor positioning within the existing Ploom ecosystem.
Consumers should check the product packaging and official instructions for device compatibility before use.
Limited Sales Through the CLUB JT Online Store
The three products went on sale at 10 a.m. Japan time on October 16, 2026, through the official CLUB JT online store. JT describes the releases as quantity-limited products that will no longer be available once stocks are exhausted.
The announced distribution plan focuses on the online store. JT did not announce nationwide convenience-store or other physical retail distribution for these three autumn editions in the launch information.
The company has also not disclosed the production volume, a fixed end date for sales, or sales targets for the limited products. Availability may therefore depend on remaining stock.
EVO Pricing Changes Provide Additional Market Context
The autumn release follows a broader price adjustment for EVO tobacco sticks in Japan.
According to the information reported alongside the launch, JT’s EVO price revision took effect on October 1, 2026, following changes associated with Japan’s heated tobacco tax system. Several EVO products previously priced at ¥580 increased to ¥620 per pack, while EVO Cacao Mint Crystal rose from ¥550 to ¥620.
The new EVO Autumn Premium Regular is also priced at ¥620, aligning it with the revised price for the EVO range.
JT also expanded the distribution of EVO Cacao Mint Crystal 20-stick packs to convenience stores and tobacco retailers nationwide from October 6. A limited 22-stick version priced at ¥620 was introduced at the same time.
The autumn editions follow a different sales approach: all three are limited to 20 sticks per pack and are being sold through CLUB JT’s online store rather than through the wider retail distribution announced for EVO Cacao Mint Crystal.
What the Autumn Launch Means for JT’s Ploom Portfolio
The three-product launch shows how JT is using its established EVO, MEVIUS, and CAMEL brands to differentiate its Ploom tobacco stick lineup without changing the hardware.
The editions cover three price points, from ¥570 for CAMEL to ¥620 for EVO. JT also gives each product a distinct flavor description, ranging from a milder and balanced profile to richer tobacco notes and roasted aromas.
The limited online sales model differs from the wider retail distribution used for selected EVO products earlier in October. However, JT has not disclosed whether these autumn editions will later reach physical stores or whether similar seasonal products are planned.
For now, the key details are the October 16 launch date, 20-stick packs, compatibility with Ploom devices, and limited availability through CLUB JT. Any future expansion in distribution will depend on further announcements from the company.