According to a report by Hokkaido Shimbun on July 22nd, British American Tobacco Japan (BAT Japan) announced that it will launch a limited EDITION “glo HYPER pro HANABI EDITION” on July 25th. This version was designed by the renowned designer MOTTY and will be sold in limited quantities through designated online channels. This event is the sixth and final part of the year-round brand campaign “Live Life in Color” of British American Tobacco Japan.
To further enhance the influence of the event, British American Tobacco Japan will launch a specially designed glo HANABI Smoking Lounge for the fourth consecutive year at the “FUJI ROCK FESTIVAL ’25”, the largest outdoor music festival in Japan, which will be held from July 25th to 27th, 2025. This tobacco lounge themed “house Terrace” will combine the atmosphere of traditional summer festivals to offer visitors a unique experience.
The “Live Life in Color” brand campaign was launched in early 2025, aiming to recreate special moments in daily life through colorful glo™ devices and new tobacco products.
British American Tobacco Japan has committed to providing smokers over the age of 20 with a diverse range of non-combustible tobacco products in the future, promoting the popularization of cigarette alternatives, and striving to build a smoke-free world.